{"id":19929,"date":"2023-08-31T09:00:33","date_gmt":"2023-08-31T13:00:33","guid":{"rendered":"https:\/\/www.wellnessliving.com\/blog\/?p=19929"},"modified":"2025-08-05T13:19:24","modified_gmt":"2025-08-05T17:19:24","slug":"wellnessliving-continuous-support-empowers-iron-lion-training-growth","status":"publish","type":"post","link":"https:\/\/www.wellnessliving.com\/blog\/wellnessliving-continuous-support-empowers-iron-lion-training-growth\/","title":{"rendered":"WellnessLiving\u2019s Continuous Support Empowers Iron Lion Training\u2019s Growth"},"content":{"rendered":"<p>Iron Lion Training Inc. husband-and-wife owners, Ronald and Steph Dykstra, take pride in offering a space that\u2019s inclusive, not exclusive. It\u2019s the difference between joining the gym and enjoying the gym\u2014where everyone cheers each other on and moves together through every challenge they face.<\/p>\n<p>As a safe and inclusive space, community means everything for Iron Lion Training\u2014a small gym in Toronto, Ontario. That\u2019s why Ronald and Steph were ecstatic when they found a gym management software with a similar community-centered mindset.<\/p>\n<p>In the summer of 2022, Iron Lion Training\u2019s roof came down and needed repairs. \u00a0WellnessLiving gave them the tools and support they needed to get back on track. The small gym even received the #StandwithStudios Grant\u2014the program created to help studios re-imagine, re-fuel, and re-build their businesses.<\/p>\n<p>\u201cWe were really struggling,\u201d says Steph. \u201cThen, I almost cried when I got the call about winning the grant!\u201d<\/p>\n<p>CEO and Co-Founder, Len Fridman, visited Iron Lion Training as part of his CEO Tour. He got an incredible workout in and learned all about Steph and Ronald\u2019s amazing business owner journey of perseverance.<\/p>\n<p>Read on as we discover all about Ronald and Steph\u2019s story and how WellnessLiving\u2019s mobile apps, advanced reporting system, client experience tools, and first-class support have helped take Iron Lion Training to the next level.<\/p>\n<p><a href=\"https:\/\/www.wellnessliving.com\/knowledge-sharing\/request-demo-form\/\">CLICK HERE<\/a> to discover why Iron Lion Training and hundreds of other fitness studios switch to WellnessLiving every day.<\/p>\n<h2>Iron Lion Training at a Glance<\/h2>\n<p><strong><span class=\"TextRun MacChromeBold SCXW45185912 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW45185912 BCX0\" data-ccp-parastyle=\"No Spacing\">\ud83d\udccd<\/span><\/span>Location: <\/strong>Toronto, Ontario, Canada<\/p>\n<p><strong><span class=\"TextRun MacChromeBold SCXW45185912 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW45185912 BCX0\" data-ccp-parastyle=\"No Spacing\">\ud83d\udccd<\/span><\/span>Business Name:<\/strong> Iron Lion Training Inc.<\/p>\n<p><strong><span class=\"TextRun MacChromeBold SCXW45185912 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW45185912 BCX0\" data-ccp-parastyle=\"No Spacing\">\ud83d\udccd<\/span><\/span>Business Owner:<\/strong> Steph &amp; Ronald Dykstra, Owners and Co-Founders<\/p>\n<p><strong><span class=\"TextRun MacChromeBold SCXW45185912 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW45185912 BCX0\" data-ccp-parastyle=\"No Spacing\">\ud83d\udccd<\/span><\/span>Website: <\/strong><a href=\"https:\/\/ironliontraining.ca\/\" target=\"_blank\" rel=\"noopener\">https:\/\/ironliontraining.ca\/<\/a><\/p>\n<p><strong><span class=\"TextRun MacChromeBold SCXW45185912 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW45185912 BCX0\" data-ccp-parastyle=\"No Spacing\">\ud83d\udccd<\/span><\/span>Joined <\/strong><strong>WellnessLiving Date: <\/strong>Feb. 28, 2022<\/p>\n<p><strong><span class=\"TextRun MacChromeBold SCXW45185912 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW45185912 BCX0\" data-ccp-parastyle=\"No Spacing\">\ud83d\udccd<\/span><\/span>Switched From: <\/strong>Mindbody<\/p>\n<p><strong><span class=\"TextRun MacChromeBold SCXW45185912 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW45185912 BCX0\" data-ccp-parastyle=\"No Spacing\">\ud83d\udccd<\/span><\/span>Active Subscriptions: <\/strong>Professional Plan<\/p>\n<p><strong><span class=\"TextRun MacChromeBold SCXW45185912 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW45185912 BCX0\" data-ccp-parastyle=\"No Spacing\">\ud83d\udccd<\/span><\/span>Number of Partner Program Referrals: <\/strong>1<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/nHHNZ050pOQ?si=7y01HcuP0Qou4c4f\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2>Meet Steph Dykstra, Co-Founder, Creative Director, and Martial Arts Coach<\/h2>\n<p>After years of working in finance and insurance, Steph decided to step into the ring and pursue amateur boxing full time while working as a personal trainer on the side.<\/p>\n<p>Steph founded Iron Lion training with her husband, Ronald\u2014a former champion powerlifter and weightlifter, who has worked with more than 500 clients.<\/p>\n<p>In 2012, Steph the Iron Lion brand started, but it wasn\u2019t until 2016 that they opened their physical location.<\/p>\n<p>\u201cIt\u2019s been a really hard thing to do, especially with your partner,\u201d says Steph. \u201cBut it\u2019s probably the most fulfilling thing that we\u2019ve done in terms of what we\u2019re able to deliver, helping people move, feel, and live better.\u201d<\/p>\n<h2>What sets you apart from other small gyms?<\/h2>\n<p>Iron Lion Training is inclusive, not exclusive. That no-nonsense descriptor isn\u2019t a marketing ploy or wishful thinking; body positivity is abundantly evident on the gym floor where all shapes, abilities, ages, and stages of life are present, celebrated, and feel welcome.<\/p>\n<p>\u201cOur goal was to create a space where gymtraverts\u2014people who don\u2019t feel comfortable at the gym\u2014could stay consistent with their workouts and achieve their goals,\u201d says Steph. \u201cWe obtained valuable feedback from long-time clients by asking them, \u2018why do they come to us?\u2019 We made people feel powerful. They come to us just as they are and not what others think they should be. And, when people show up, we celebrate that.\u201d<\/p>\n<p>In addition, there\u2019s a personal touch and level of accountability, which explains why Iron Lion Training\u2019s average client lifespan is about five years.<\/p>\n<p>\u201cIn bigger gyms, I feel they bank on you not showing up, where at Iron Lion, if you haven\u2019t shown up in a week, we\u2019re texting you, asking if everything is OK,\u201d says Steph. \u201cOur gym really is like \u2018Cheers,\u2019 where everyone knows your name. People become family here! I also know people\u2019s schedules better than they do, and they appreciate that level of care. We\u2019re sort of like a health concierge, letting them know when they need to go to the chiropractor, massage therapist, etc.\u201d<\/p>\n<h3>What services does Iron Lion Training offer?<\/h3>\n<p>Steph and Ronald guide and empower their clients along their individual fitness journeys, offering personal training, semi-private training, group classes, nutrition counseling, and online coaching.<\/p>\n<p>\u201cFortunately, with online training, people that live outside of Toronto or can\u2019t make it to the gym can still work with us,\u201d says Steph. \u201cWe introduced it because of the pandemic, and it just stuck. Sometimes people just don\u2019t want to leave their home.\u201d<\/p>\n<p>There\u2019s a variety of classes, including stretching, stretch training, boxing, kettlebell, and powerlifting. They also hold community and charity events. Ellen Ripley, the Iron Lion dog, will even greet clients at the studio door, making everyone feel at ease.<\/p>\n<h2>Why did you choose WellnessLiving?<\/h2>\n<p>Lion Iron Training had been using Mindbody for four or five years, but Steph became frustrated with the constant price increases every six months.<\/p>\n<p>\u201cI spoke to my account executive at Mindbody and told him we were struggling and asked if there was anything he could do for us because the price didn\u2019t really work for the type of revenue we were bringing in at the time. He said, \u2018Well I guess we\u2019re not for you\u2019 and that was the end of that relationship,\u201d says Steph.<\/p>\n<p>Since Lion Iron Training is a small gym, they needed a software provider that met their unique business needs, and fortunately they found WellnessLiving.<\/p>\n<h2>How was the transition to the new software?<\/h2>\n<p>While Iron Lion Training feared losing client data, everything from client profiles to credit card info had been safely transferred to the new system.<\/p>\n<p>\u201cMy onboarding specialist really put my mind at ease, and they patiently explained how everything worked,\u201d says Steph. \u201cWe had a ton of clients, so the entire process took about two weeks.\u201d<\/p>\n<h2>How has WellnessLiving\u2019s supported your business?<\/h2>\n<p>In the summer of 2022, Iron Lion Training\u2019s roof came down and needed repairs. WellnessLiving happily figured out a short-term payment solution that worked for Steph.<\/p>\n<p>\u201cIt\u2019s rare to deal with a company that actually wants you to do well and will put things in place to help you succeed,\u201d says Steph. \u201cI\u2019m super grateful for WellnessLiving and the support they provide us, day in and day out.\u201d<\/p>\n<h2>What else does Iron Lion Training love about WellnessLiving?<\/h2>\n<p>Whether it\u2019s streamlining the mobile app experience or delivering first-class support, WellnessLiving has everything Steph needs to manage and grow her gym every step of the way. Here we break down what Steph has loved the most about her all-in-one software.<\/p>\n<h3>24\/7 Customer Support<\/h3>\n<p>Steph says that while the software features are incredible, it\u2019s the team backing the system that\u2019s really impressed her.<\/p>\n<p>\u201cAs a business owner, it\u2019s all about building relationships that last and I feel like WellnessLiving has that same mindset,\u201d says Steph. \u201cWhenever I need help, the Customer Support Team clearly and patiently provides comprehensive support, while resolving our concern quickly and sending us resources in the Knowledge Base we can refer to later.\u201d<\/p>\n<p>In addition, the Community Forum allows Steph to request new features, report issues, and ask questions.<\/p>\n<h3>Flexible Booking<\/h3>\n<p class=\"p1\">WellnessLiving\u2019s <a href=\"https:\/\/www.wellnessliving.com\/features\/online-booking\/\">class booking software<\/a> streamlines client management for Steph, encouraging clients to schedule classes at the start of each month to help them avoid wait lists.<\/p>\n<p>\u201cThat\u2019s prompted members to sign up early to get their spot,\u201d says Steph. \u201cThis allows clients to take control of their class schedule and book ahead of time.<\/p>\n<h3>Achieve Client App<\/h3>\n<p>Offering a custom branded, <a href=\"https:\/\/www.wellnessliving.com\/features\/achieve\/\">Achieve Client App<\/a> was very important for Steph and Ronald.<\/p>\n<p>\u201cHow our clients feel about our brand is important to us and they prefer WellnessLiving in terms of how it looks on their end,\u201d says Steph. \u201cThey use the app and it\u2019s been a thumbs up from them and a much better experience than our previous software.\u201d<\/p>\n<p>82% of WellnessLiving customers who offer a custom branded app like Steph and Ronald see a boost in retention, along with an average increase of 22% in revenue. How? Well, the app easily allows Iron Lion Training clients to:<\/p>\n<ul>\n<li>View the schedule, book services, make payments, and add the service to their calendar. Clients also get notification reminders before their class or appointment.<\/li>\n<li>Purchase gift cards, class passes, memberships, and products.<\/li>\n<li><a href=\"https:\/\/www.wellnessliving.com\/features\/customer-reviews\/\">Write reviews<\/a> about their experience.<\/li>\n<\/ul>\n<p>\u201cI love how the app helps grow our reputation,\u201d says Steph. \u201cOur clients are busy and may forget to leave a review about us. Fortunately, WellnessLiving doesn\u2019t allow them to forget, prompting them to leave a review after they\u2019ve completed a class or service with us.\u201d<\/p>\n<h3>Client Profile &amp; Transformation Log<\/h3>\n<p>Tracking and celebrating client goals is very important at Iron Lion Training. Through the Achieve Client App, clients can access the <a href=\"https:\/\/help.wellnessliving.com\/en\/articles\/8977027-transformation-log\">transformation log<\/a>, view their goals, track their nutrition data and food intake, and update their progress pictures.<\/p>\n<p>If other practitioners like chiropractors or message therapists, need to send Iron Lion Training additional information, Steph and Ronald can attach the file to the <a href=\"https:\/\/help.wellnessliving.com\/en\/articles\/8976288-client-profile\">client profile<\/a>\u2014the hub that keeps track of personal info, attendance, communication, goals, progress, and more.<\/p>\n<p>\u201cI love viewing and leaving notes, adding a task, or following up with the client based on the information within the transformation log and client profile,\u201d says Steph. \u201cIt does wonders for allowing us to enhance the client experience.\u201d<\/p>\n<p>Speaking of elevating the client experience, in the future, Iron Lion Training intends to leverage the belts system for their boxing and kettlebell programs, providing another level of accountability and something to work toward.<\/p>\n<h3>Client Communication<\/h3>\n<p>WellnessLiving allows Iron Lion Training to streamline communication and create more meaningful connections with clients through the <a href=\"https:\/\/www.wellnessliving.com\/features\/email-marketing\/\">automated marketing suite<\/a>. Steph can set up customized marketing campaigns with SMS, email, or push notifications.<\/p>\n<p>\u201cI love getting that bird\u2019s eye view of the client profile, so I send them birthday wishes or celebrate their anniversary with us. We usually celebrate at the three-, five-, and 10-year mark,\u201d says Steph.<\/p>\n<h3>Staff Management with the Elevate Staff App<\/h3>\n<p>WellnessLiving\u2019s <a href=\"https:\/\/www.wellnessliving.com\/features\/elevate-page\/\">Elevate Staff App<\/a> has been the ultimate time saver for Steph and the rest of the staff and contractors that utilize the space at Iron Lion Training. It allows Iron Lion Training to <a href=\"https:\/\/www.wellnessliving.com\/features\/manage-staff\/\">manage their staff<\/a> and finances all in one place.<\/p>\n<p>\u201cEasy scheduling is a big thing for us because we have our trainers and contractors utilizing our space,\u201d says Steph. \u201cThe way the schedule is laid is very simple, making it easy for us to create different appointment types, view or update the schedule, or reschedule appointments, manage our multiple revenue streams, track how much we made on renting our space, right from our mobile devices, which is perfect because I\u2019m not always in front of my computer.\u201d<\/p>\n<h3>Advanced Reporting<\/h3>\n<p>WellnessLiving\u2019s <a href=\"https:\/\/www.wellnessliving.com\/features\/advanced-reporting\/\">powerful advanced reporting feature<\/a> is essential to allow Steph to take control of her business\u2019s finances and uncover trends and metrics to forecast the year ahead and better grow Iron Lion Training. There are a couple of specific reports Steph utilizes the most.<\/p>\n<ol>\n<li><a href=\"https:\/\/help.wellnessliving.com\/en\/articles\/9650364-all-sales-report\"><strong>All Sales Report:<\/strong><\/a> This detailed report allows Steph to view and manage all transactions processed at your business, including total sales, total payments, and failed payments within a specific date range.<\/li>\n<li><a href=\"https:\/\/help.wellnessliving.com\/en\/articles\/9650696-batch-reconciliation-report\"><strong>Batch Reconciliation Report:<\/strong><\/a> The Batch Reconciliation Report is similar to the All Sales Report. However, if a credit card is compromised, you\u2019ll see right away if you need to contact that client.<\/li>\n<\/ol>\n<h2>What does receiving the #StandwithStudios Grant mean to you?<\/h2>\n<p>WellnessLiving\u2019s #StandwithStudios Grant Program has been a huge game-changer for small fitness studios like Iron Lion Training, who were selected as a winner in November 2022.<\/p>\n<p>With the support of WellnessLiving\u2019s valued brand partners and business coaches, studios received grant money, marketing support, software, and business education to help businesses like Iron Lion rise above their hardships.<\/p>\n<p>\u201cWhen I got the call, I almost cried and couldn\u2019t believe it,\u201d says Steph. \u201cIt was really mind blowing to have that type of support thrown behind us, and from our software company of all places. It\u2019s made all the difference in the world!\u201d<\/p>\n<h2>Ready for WellnessLiving to empower your business?<\/h2>\n<p>For Steph and Ronald, they know that there\u2019s so much more to discover within WellnessLiving and they can\u2019t wait for what\u2019s to come. WellnessLiving is constantly evolving and releases new updates on a regular basis!<\/p>\n<p>\u201cIron Lion Training is all about building relationships that last and I feel WellnessLiving has a similar mentality, especially when it comes to how they treat their customers. It\u2019s a symbiotic relationship. There\u2019s just so much respect and commitment for every business owner that uses their software,\u201d says Steph. \u201cMy previous software provider didn\u2019t take the time to listen and get to know my business and how I\u2019m utilizing the software. Thank you WellnessLiving. It makes all the difference!\u201d<\/p>\n<p>After all, it\u2019s WellnessLiving\u2019s mission to empower small business owners like Steph and Ronald with the tools and support they need to attract, convert, and retain more clients.<\/p>\n<p>How can WellnessLiving take your fitness business to the next level? <a href=\"https:\/\/www.wellnessliving.com\/knowledge-sharing\/request-demo-form\/\">Book a free, no-commitment demo to learn more.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Iron Lion Training Inc. husband-and-wife owners, Ronald and Steph Dykstra, take pride in offering a space that\u2019s inclusive, not exclusive. It\u2019s the difference between joining the gym and enjoying the gym\u2014where everyone cheers each other on and moves together through every challenge they face. As a safe and inclusive space, [&hellip;]<\/p>\n","protected":false},"author":861,"featured_media":19930,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"disable_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[465],"tags":[628,15034,2310,2277,2281,609,2311,499,2276],"class_list":["post-19929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-business-management","tag-case-studies","tag-client-retention","tag-expert-advice","tag-industry-trends","tag-marketing","tag-mobile-apps","tag-rewards-program","tag-software"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WellnessLiving\u2019s Support Empowers Iron Lion - WellnessLiving<\/title>\n<meta name=\"description\" content=\"WellnessLiving CEO Len Fridman met with 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