{"id":20310,"date":"2024-01-25T09:00:53","date_gmt":"2024-01-25T14:00:53","guid":{"rendered":"https:\/\/www.wellnessliving.com\/blog\/?p=20310"},"modified":"2026-02-03T17:36:34","modified_gmt":"2026-02-03T22:36:34","slug":"medical-spa-trends","status":"publish","type":"post","link":"https:\/\/www.wellnessliving.com\/blog\/medical-spa-trends\/","title":{"rendered":"11 Top Medical Spa Trends to Help Your Spa Thrive"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\" id=\"h-by-luciana-dabit\">By Luciana Dabit<\/h4>\n\n\n\n<p>Following the right trends in your medical spa can help you grow your revenue by offering popular services, attracting new clients, and upselling existing clients. Below, we\u2019ve got the top medical spa trends to be aware of so your business stays ahead of the curve.<\/p>\n\n\n\n<p>From micro-coring to hand rejuvenation&#8230;you\u2019re not going to want to miss out on these great opportunities.<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><div class=\"custom-yoast-toc-title\">Try these medical spa trends in your spa!<\/div><ul><li><a href=\"#h-1-a-focus-on-facial-balance\" data-level=\"2\">1. A focus on facial balance<\/a><\/li><li><a href=\"#h-2-dysport-over-botox\" data-level=\"2\">2. Dysport over Botox<\/a><\/li><li><a href=\"#h-3-micro-coring\" data-level=\"2\">3. Micro-coring<\/a><\/li><li><a href=\"#h-4-picotoning\" data-level=\"2\">4. PicoToning<\/a><\/li><li><a href=\"#h-5-neck-and-decolletage-treatments\" data-level=\"2\">5. Neck and decolletage treatments<\/a><\/li><li><a href=\"#h-6-hand-rejuvenation\" data-level=\"2\">6. Hand rejuvenation<\/a><\/li><li><a href=\"#h-7-customer-loyalty-programs\" data-level=\"2\">7. Customer loyalty programs<\/a><\/li><li><a href=\"#h-8-better-incentives-for-party-hosts\" data-level=\"2\">8. Better incentives for party hosts<\/a><\/li><li><a href=\"#h-9-masseter-treatments\" data-level=\"2\">9. Masseter treatments<\/a><\/li><li><a href=\"#h-10-body-sculpting\" data-level=\"2\">10. Body sculpting<\/a><\/li><li><a href=\"#h-11-enjoyable-experiences\" data-level=\"2\">11. Enjoyable experiences<\/a><\/li><li><a href=\"#h-medical-spa-trends-faqs\" data-level=\"2\">\u2753 Medical Spa Trends: FAQs \u2753<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-a-focus-on-facial-balance\">1. A focus on facial balance<\/h2>\n\n\n\n<p>Big, fake-looking lips are \u201cout.\u201d Nowadays, one of the biggest medical spa trends is facial balance.<\/p>\n\n\n\n<p>If a client comes in saying they don\u2019t like a particular problem area, or they\u2019re looking for filler in just one spot, you\u2019re not going to just satisfy their request as is. Instead, you\u2019re going to suggest how to improve overall facial symmetry, balance, and usefulness by coming up with a custom plan of action.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-dysport-over-botox\">2. Dysport over Botox<\/h2>\n\n\n\n<p>More and more young women are asking for Dysport instead of Botox. Why? The cat is out of the bag that the results are more natural-looking.<\/p>\n\n\n\n<p>Its unique formulation helps it spread farther and faster, so it\u2019s a better fit for the forehead, which younger women like to have treated for preventative aging. Keep in mind that Botox still wins for crow&#8217;s feet because it&#8217;s more targeted.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-micro-coring\">3. Micro-coring<\/h2>\n\n\n\n<p>As you already know, micro-needling is a very popular treatment, and is generally considered safe for most ages, skin tones, and skin types.<\/p>\n\n\n\n<p>But now, there\u2019s a new kid on the block. <a href=\"https:\/\/ellacor.com\/microcoring-procedure\/\" target=\"_blank\" rel=\"noopener\">Ellacor<\/a> is the creator of the term \u201cmicro-coring,\u201d and this procedure is in high demand right now. Instead of just poking needles in the skin, Ellacor actually removes cores of skin, up to 10% of the skin\u2019s surface. When the skin heals, it\u2019s plumper and tighter.<\/p>\n\n\n\n<p>Micro-coring is great for lifting and tightening without the need for surgery. Dr. Stefani Kappel <a href=\"https:\/\/www.youtube.com\/watch?v=Xoh6hLbkWLA\" target=\"_blank\" rel=\"noopener\">recommends Ellacor<\/a> for mature skin (particularly in the jowl and jaw area), as well as abdominal skin tightening. It\u2019s only a fit for light skin tones, as it can lead to hyperpigmentation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-picotoning\">4. PicoToning<\/h2>\n\n\n\n<p>Hyperpigmentation is a concern for medical spa clients. With super-targeted energy, PicoToning disrupts the skin particles that cause hyperpigmentation. It\u2019s great for melasma, sun damage, acne scars, and uneven skin texture.<\/p>\n\n\n\n<p>Although PicoToning has been around for a years, the service is gaining more traction and the service is becoming more frequently requested by name, especially for shrinking large pores.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-neck-and-decolletage-treatments\">5. Neck and decolletage treatments<\/h2>\n\n\n\n<p>More and more clients are beginning to see the disparity between the quality of skin on their face versus their neck and decolletage.<\/p>\n\n\n\n<p>Expect more clients to request laser treatments, micro-needling, and other rejuvenating treatments on their neck and chest\u2014so these areas aren\u2019t such obvious giveaways of their real ages. And of course, you can always recommend that clients opt for neck and chest treatments if they\u2019re a good candidate.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-6-hand-rejuvenation\">6. Hand rejuvenation<\/h2>\n\n\n\n<p>Similarly, hands are a telltale sign of aging that many women want to prevent or reverse.<\/p>\n\n\n\n<p>Ever since Kim Kardashian said her hands were \u201cwrinkly and gross\u201d in <a href=\"https:\/\/www.allure.com\/story\/kim-kardashian-cover-interview-august-2022\" target=\"_blank\" rel=\"noopener\">an Allure article,<\/a> hand treatments have been a hot topic.<\/p>\n\n\n\n<p>Intense Pulsed Light (IPL) treatments and chemical peels are great for restoring a youthful appearance in the hands. But in 2024, many women will be ready to try fillers as well.<\/p>\n\n\n\n<p>With more and more clients aware of hand aging, now is the year to recommend custom hand rejuvenation plans, especially for your star clients willing to invest.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-7-customer-loyalty-programs\">7. Customer loyalty programs<\/h2>\n\n\n\n<p>Medical spa loyalty programs that offer rewards are a hot trend for 2024. These programs are great for both repeat clients and your business. Clients can enjoy discounts, free products, and other incentives. Meanwhile, you can ensure that clients continue to book services with you instead of a competing spa.<\/p>\n\n\n\n<p>And, you can even offer rewards for other actions other than booking services\u2014such as sharing your business on Facebook, submitting an online review, or referring a friend.<\/p>\n\n\n\n<p>Make sure to choose <a href=\"https:\/\/www.wellnessliving.com\/blog\/medical-spa-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">medical spa software<\/a> that offers <a href=\"https:\/\/www.wellnessliving.com\/features\/rewards\/\" target=\"_blank\" rel=\"noreferrer noopener\">rewards management<\/a> to make this trend super easy to implement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-8-better-incentives-for-party-hosts\">8. Better incentives for party hosts<\/h2>\n\n\n\n<p>While we\u2019re not totally in a recession, discretionary spending is down, and in many markets, people are being a little more careful with their cash.<\/p>\n\n\n\n<p>A big trend will be throwing more parties to grow your clientele. Everyone wins when star clients invite their family and friends. This year, offer hosts and organizers better incentives. For example, you might offer 30 free units of Botox for every five friends who purchase at least that amount. Or, you might give a $500 spa credit for parties with at least 10 attendees.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.wellnessliving.com\/features\/events\/\" target=\"_blank\" rel=\"noreferrer noopener\">However you organize parties<\/a>, it\u2019s time to get more creative and more generous with them. The repeat business you receive will be well worth it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-9-masseter-treatments\">9. Masseter treatments<\/h2>\n\n\n\n<p>Masseter treatments are another big medical spa trend right now, as they\u2019re an easy, non-surgical way to reduce square-shaped jaws.<\/p>\n\n\n\n<p>Keep in mind, masseter reductions are typically achieved with Botox injections in the jaw area. By targeting the right muscles and essentially limiting their usage, the body puts less effort into bulking up these muscles. This aesthetic treatment helps women achieve a more slender or V-shaped face.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-10-body-sculpting\">10. Body sculpting<\/h2>\n\n\n\n<p>Body sculpting is surging in popularity as a non-surgical and minimally invasive procedure for redefining the body\u2019s shape. Powered by radiofrequency and high-intensity focused electromagnetic (HIFEM) energy, body sculpting is great for abs, thighs, back, and arms.<\/p>\n\n\n\n<p>EMSculpt and CoolSculpt are among the most popular options for equipment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-11-enjoyable-experiences\">11. Enjoyable experiences<\/h2>\n\n\n\n<p>Getting poked with needles isn\u2019t most people\u2019s idea of fun. But once you show them the results that are possible, they&#8217;ll be lining up around the block. So, if you\u2019re looking for a way to bump up your revenue, consider having an aesthetician come on board to offer relaxing facials.<\/p>\n\n\n\n<p>Staying ahead of medical spa trends is just one piece of the puzzle. Need more advice on how to grow your medical spa practice? <strong><a href=\"https:\/\/www.wellnessliving.com\/medical-spa\/software\/\" target=\"_blank\" rel=\"noreferrer noopener\">Request a demo of WellnessLiving to see our MediSpa management platform in action.<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-medical-spa-trends-faqs\">\u2753 Medical Spa Trends: FAQs \u2753<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1768601574845\"><strong class=\"schema-faq-question\">Which medical spa trends are most likely to drive revenue?<\/strong> <p class=\"schema-faq-answer\">Trends that drive revenue usually improve results, convenience, or client experience. Clients often pay more for outcomes that feel personalized and consistent. Services that bundle treatments can increase average spend per visit. Retail add-ons also raise revenue without adding appointment time.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1768601597339\"><strong class=\"schema-faq-question\">How can med spas adapt trends without constantly changing their service menu?<\/strong> <p class=\"schema-faq-answer\">Choose trends that match your brand and your clients\u2019 needs. Test new offerings as limited-time pilots before full rollout. <a href=\"https:\/\/www.wellnessliving.com\/features\/advanced-reporting\/\" target=\"_blank\" rel=\"noreferrer noopener\">Track demand, rebooking, and profitability<\/a> during the trial period. Keep core services stable while rotating seasonal or niche options.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1768601611665\"><strong class=\"schema-faq-question\">What marketing approaches work best when promoting new med spa trends?<\/strong> <p class=\"schema-faq-answer\">Education converts better than hype for medical spa services. Use before-and-after expectations, safety details, and clear outcomes. Highlight who the treatment is best for and why it matters. Drive bookings with simple calls to action and limited-time availability.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1768601626621\"><strong class=\"schema-faq-question\">How should med spas price trend-driven services without hurting profitability?<\/strong> <p class=\"schema-faq-answer\">Price based on costs, staff time, and client value delivered. Bundle services to increase perceived value and predictable revenue. Use tiered options to serve different budgets and commitment levels. Avoid discounting so deeply that it resets client expectations.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1768601642856\"><strong class=\"schema-faq-question\">What tools help med spas track trend performance and scale what works?<\/strong> <p class=\"schema-faq-answer\"><a href=\"https:\/\/www.wellnessliving.com\/features\/online-booking\/\" target=\"_blank\" rel=\"noreferrer noopener\">Use software that connects booking, client profiles, and reporting.<\/a> Track rebooking rates, retention, and revenue per client by service. Monitor no-shows and cancellations to protect schedule utilization. Use automated follow-ups to encourage next appointments and reviews.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>By Luciana Dabit Following the right trends in your medical spa can help you grow your revenue by offering popular services, attracting new clients, and upselling existing clients. Below, we\u2019ve got the top medical spa trends to be aware of so your business stays ahead of the curve. From micro-coring [&hellip;]<\/p>\n","protected":false},"author":861,"featured_media":20311,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"disable_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[17826],"tags":[628,2277,2281,499,2276],"class_list":["post-20310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-medspa","tag-business-management","tag-expert-advice","tag-industry-trends","tag-rewards-program","tag-software"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>11 Top Medical Spa Trends to Help Your Spa Thrive<\/title>\n<meta name=\"description\" content=\"Check out the top medical spa trends in 2024 to keep pace with popular treatments, industry best practices, and marketing tactics.\" \/>\n<meta name=\"robots\" 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Clients often pay more for outcomes that feel personalized and consistent. Services that bundle treatments can increase average spend per visit. Retail add-ons also raise revenue without adding appointment time.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.wellnessliving.com\/blog\/medical-spa-trends\/#faq-question-1768601597339","position":2,"url":"https:\/\/www.wellnessliving.com\/blog\/medical-spa-trends\/#faq-question-1768601597339","name":"How can med spas adapt trends without constantly changing their service menu?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Choose trends that match your brand and your clients\u2019 needs. Test new offerings as limited-time pilots before full rollout. <a href=\"https:\/\/www.wellnessliving.com\/features\/advanced-reporting\/\" target=\"_blank\" rel=\"noreferrer noopener\">Track demand, rebooking, and profitability<\/a> during the trial period. Keep core services stable while rotating seasonal or niche options.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.wellnessliving.com\/blog\/medical-spa-trends\/#faq-question-1768601611665","position":3,"url":"https:\/\/www.wellnessliving.com\/blog\/medical-spa-trends\/#faq-question-1768601611665","name":"What marketing approaches work best when promoting new med spa trends?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Education converts better than hype for medical spa services. Use before-and-after expectations, safety details, and clear outcomes. Highlight who the treatment is best for and why it matters. Drive bookings with simple calls to action and limited-time availability.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.wellnessliving.com\/blog\/medical-spa-trends\/#faq-question-1768601626621","position":4,"url":"https:\/\/www.wellnessliving.com\/blog\/medical-spa-trends\/#faq-question-1768601626621","name":"How should med spas price trend-driven services without hurting profitability?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Price based on costs, staff time, and client value delivered. Bundle services to increase perceived value and predictable revenue. Use tiered options to serve different budgets and commitment levels. Avoid discounting so deeply that it resets client expectations.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.wellnessliving.com\/blog\/medical-spa-trends\/#faq-question-1768601642856","position":5,"url":"https:\/\/www.wellnessliving.com\/blog\/medical-spa-trends\/#faq-question-1768601642856","name":"What tools help med spas track trend performance and scale what works?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"<a href=\"https:\/\/www.wellnessliving.com\/features\/online-booking\/\" target=\"_blank\" rel=\"noreferrer noopener\">Use software that connects booking, client profiles, and reporting.<\/a> Track rebooking rates, retention, and revenue per client by service. Monitor no-shows and cancellations to protect schedule utilization. Use automated follow-ups to encourage next appointments and reviews.","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"modified_by":"Rayne W","_links":{"self":[{"href":"https:\/\/www.wellnessliving.com\/blog\/wp-json\/wp\/v2\/posts\/20310","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wellnessliving.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wellnessliving.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wellnessliving.com\/blog\/wp-json\/wp\/v2\/users\/861"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wellnessliving.com\/blog\/wp-json\/wp\/v2\/comments?post=20310"}],"version-history":[{"count":7,"href":"https:\/\/www.wellnessliving.com\/blog\/wp-json\/wp\/v2\/posts\/20310\/revisions"}],"predecessor-version":[{"id":27794,"href":"https:\/\/www.wellnessliving.com\/blog\/wp-json\/wp\/v2\/posts\/20310\/revisions\/27794"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wellnessliving.com\/blog\/wp-json\/wp\/v2\/media\/20311"}],"wp:attachment":[{"href":"https:\/\/www.wellnessliving.com\/blog\/wp-json\/wp\/v2\/media?parent=20310"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wellnessliving.com\/blog\/wp-json\/wp\/v2\/categories?post=20310"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wellnessliving.com\/blog\/wp-json\/wp\/v2\/tags?post=20310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}