{"id":21465,"date":"2024-07-29T09:00:03","date_gmt":"2024-07-29T13:00:03","guid":{"rendered":"https:\/\/www.wellnessliving.com\/blog\/?p=21465"},"modified":"2026-04-03T18:15:19","modified_gmt":"2026-04-03T22:15:19","slug":"case-study-stay-gold-fitness-revolutionizing-gym-access-with-an-open-gym-model","status":"publish","type":"post","link":"https:\/\/www.wellnessliving.com\/blog\/case-study-stay-gold-fitness-revolutionizing-gym-access-with-an-open-gym-model\/","title":{"rendered":"Case Study: Stay Gold Fitness\u2014Revolutionizing Gym Access with an Open Gym Model"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\" id=\"h-key-takeaways\">Key Takeaways: <\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Open gym access gives members flexibility and now drives about 30% of total revenue.<\/li>\n\n\n\n<li>Booking systems and capacity controls ensure members always have space and equipment available.<\/li>\n\n\n\n<li>Automated door access lets members enter securely without staff, reducing overhead and enabling extended hours.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-business-overview\"><span style=\"font-size: 24pt;\">Business Overview<\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Company:<\/strong> Stay Gold Fitness<\/li>\n\n\n\n<li><strong>Location:<\/strong> Toronto, ON, Canada<\/li>\n\n\n\n<li><strong>Website:<\/strong> <a href=\"https:\/\/www.staygold.fit\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.staygold.fit\/<\/a><\/li>\n\n\n\n<li><strong>Instagram:<\/strong> <a href=\"https:\/\/www.instagram.com\/staygoldtoronto\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.instagram.com\/staygoldtoronto<\/a><\/li>\n<\/ul>\n\n\n\n<p>Stay Gold Fitness, led by Joel Tellier, operates with a mission to provide an inclusive and welcoming space that accommodates people of varying fitness levels, gender identities, and socioeconomic profiles. With a range of business models under one roof (including small group classes, personal training, events, and Open Gym Hours), Stay Gold Fitness aims to provide a high level of service and community engagement, making fitness accessible and enjoyable for everyone.<\/p>\n\n\n\n<p><strong><em>In this Case Study, we explore how Open Gym Hours<\/em><\/strong> make up an essential part of Joel\u2019s mission-driven business model, allowing him to offer Stay Gold Fitness members an accessible workout option with minimal additional overhead cost to the business. Read on to learn more about Stay Gold Fitness and how you can add Open Gym Hours to your business model!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-challenge\"><span style=\"font-size: 24pt;\">Challenge<\/span><\/h2>\n\n\n\n<p>As an artist and an athlete, Joel often found himself at the intersection of diverse social groups. Before founding Stay Gold Fitness, he worked out at a large box gym where he realized that there were no good options for those who required flexible gym access but didn\u2019t feel comfortable in these settings.<\/p>\n\n\n\n<p>Due to the high cost of maintaining staff during non-peak times, boutique gyms in the Toronto area tend to have restricted hours and availability. Knowing how important exercise was for his own well-being, he determined to remove as many barriers to accessing an active lifestyle as possible, including not only limited hours of operation, but also cultural and financial barriers.<\/p>\n\n\n\n<p>Joel envisioned opening his own boutique studio and providing a combination of scheduled services and Open Gym hours. But he needed a way to provide gym access that would generate a reliable revenue stream with limited additional overhead cost. Because his business model sometimes favors inclusivity over profitability, it was important that he offset the cost of certain business policies (like sliding scale pricing and flexible membership terms) aimed at keeping his space accessible. For his vision to become a reality, he would need a streamlined process for customers to reserve and access his facility.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-solution\"><span style=\"font-size: 24pt;\">Solution<\/span><\/h2>\n\n\n\n<p>Joel\u2019s open gym model allows members to access the gym facilities from 5 am to 11 pm, accommodating early birds, night owls, and everyone in between. After a couple of years of trial and error, he eventually found a way to eliminate the need for staff during non-peak hours through an automated process that enables customers to both:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Reserve \u201czones\u201d in his gym at the dates and time of their choosing<\/strong>, and<\/li>\n\n\n\n<li><strong>Gain secure and exclusive access to the gym during the registered time<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>With the WellnessLiving software businesses\u2019 customers can do all of this (and more)<strong><em> right from their phones<\/em><\/strong>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-book-a-spot-asset-management\">Book-a-Spot Asset Management<\/h4>\n\n\n\n<p>The Stay Gold Fitness facility includes multiple areas or \u201czones\u201d clients can book during open gym hours. These include a main gym area, personal training zones, class space, an outdoor area, a boxing gym, and even a sauna and ice bath! Each zone can comfortably accommodate a set number of people, and Joel wanted to ensure that when clients registered for open gym hours, they could access the equipment they wanted without being crowded out by demand.<\/p>\n\n\n\n<p>Fortunately, with WellnessLiving\u2019s <a href=\"https:\/\/www.wellnessliving.com\/features\/book-a-spot\/\" target=\"_blank\" rel=\"noreferrer noopener\">Book-a-Spot feature<\/a>, Joel can designate the capacity of each zone or \u201casset.\u201d (Assets refer to anything a client can rent at your business, such as rooms, equipment, or lockers.) When a Stay Gold Fitness customer wants to reserve a zone for a workout, but it is too full for comfort, they can easily choose from among the other less-busy open gym hour time slots.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>&#8220;We need our members to have easy access to our space. When they come in, they want to know that the equipment they need is available, and that they\u2019ll have enough space. With us, they know that they will always have what they need to enjoy a safe and comfortable workout.&#8221; \u2014 Joel Tellier, Stay Gold Fitness<\/em><\/p>\n<\/blockquote>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-door-access-integration\">Door Access Integration<\/h4>\n\n\n\n<p>Joel needed a way to automatically provide paying members with secure and up-to-date door access to his facility. He decided to try <a href=\"https:\/\/www.wellnessliving.com\/features\/brivo-door\/\" target=\"_blank\" rel=\"noreferrer noopener\">Brivo, a WellnessLiving integration<\/a> that enables businesses to automatically control access to their facility. Brivo provides specialized door access hardware that integrates seamlessly with client scheduling and payment data in WellnessLiving.<\/p>\n\n\n\n<p>Once a client is authorized to access the facility, they receive a unique door code to securely enter the gym right from their phone. No longer is an on-site staff person needed to monitor entry during extended hours. Plus, in WellnessLiving, when you set up an automatically updating Client Group for your open gym membership, Brivo will <strong><em>automatically grant or deny door access privileges whenever a client\u2019s membership starts or lapses.<\/em><\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>&#8220;We&#8217;ve become known as the only place in Toronto where you can do what you want to do when you want to do it.&#8221; \u2014 Joel Tellier, Stay Gold Fitness<\/em><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion-the-power-of-flexibility-and-inclusivity-at-stay-gold-fitness\"><span style=\"font-size: 24pt;\">Conclusion: The Power of Flexibility and Inclusivity at Stay Gold Fitness<\/span><\/h2>\n\n\n\n<p>Stay Gold\u2019s flexible gym hours attract new members who value the ability to work out in their own way, on their own terms. Joel\u2019s open gym model currently contributes around 30% to Stay Gold\u2019s sales. This additional revenue supports Stay Gold\u2019s flexible and inclusive pricing model, which sustains the gym\u2019s diverse and supportive community.<\/p>\n\n\n\n<p>This has resulted in a virtuous cycle of prosperity, enabling strategic staffing changes (they added a general manager and a social media marketing manager), to which Joel humbly credits the fact that sales have <strong><em>doubled<\/em><\/strong> over the past year!<\/p>\n\n\n\n<p>By focusing on flexibility and inclusivity, Stay Gold Fitness has carved out a distinctive niche in Toronto&#8217;s fitness market, proving that innovative business models can drive both growth and community engagement.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>&#8220;We have multiple spaces and various overlapping business models,\u201d says Joel. \u201cWellnessLiving helps us handle all these different types of bookings and memberships seamlessly, in one system.&#8221;<\/em><\/p>\n<\/blockquote>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Learn more about Stay Gold Fitness:<\/strong> <a href=\"https:\/\/www.staygold.fit\/\" target=\"_blank\" rel=\"noopener\">STAY GOLD<\/a><\/li>\n\n\n\n<li>Read more about what you can do with the <a href=\"https:\/\/help.wellnessliving.com\/en\/articles\/9294470-door-access-powered-by-brivo\" target=\"_blank\" rel=\"noreferrer noopener\">Brivo<\/a> and <a href=\"https:\/\/www.wellnessliving.com\/features\/book-a-spot\/\" target=\"_blank\" rel=\"noreferrer noopener\">Book-A-Spot<\/a> options available through WellnessLiving.<\/li>\n<\/ul>\n\n\n\n<p>Are you thinking about adding &#8220;Open Gym Hours&#8221; at your business? <strong><a href=\"https:\/\/www.wellnessliving.com\/blog\/essential-steps-to-adding-an-open-gym-model-to-your-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read our essential guide<\/a><\/strong>! And if you&#8217;re ready to see how WellnessLiving can transform your fitness business, <strong><a href=\"https:\/\/www.wellnessliving.com\/fitness\/software\/\" target=\"_blank\" rel=\"noreferrer noopener\">book a free, no-commitment demo today!<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-open-gym-model-and-fitness-business-strategy-faqs\">\u2753 Open Gym Model and Fitness Business Strategy FAQs \u2753<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1775254307996\"><strong class=\"schema-faq-question\">How can an open gym model increase revenue without raising costs?<\/strong> <p class=\"schema-faq-answer\">Open gym hours allow facilities to generate income during off-peak times. This model uses existing space without adding significant staffing costs. It creates an additional revenue stream with minimal overhead. Efficient use of space improves overall profitability.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1775254330790\"><strong class=\"schema-faq-question\">What types of clients are best suited for an open gym model?<\/strong> <p class=\"schema-faq-answer\">Clients who prefer flexible schedules benefit most from open gym access. Independent users often want less structure than <a href=\"https:\/\/www.wellnessliving.com\/features\/events\/\" target=\"_blank\" rel=\"noreferrer noopener\">group classes<\/a> provide. This model also attracts those uncomfortable in traditional gyms. Flexibility helps reach a broader audience.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1775254351221\"><strong class=\"schema-faq-question\">How can gyms balance open access with structured programming?<\/strong> <p class=\"schema-faq-answer\">Many successful gyms combine open gym hours with classes and personal training. This hybrid approach creates multiple revenue streams. Structured services maintain community and coaching value. Open access adds flexibility without replacing core offerings.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1775254365594\"><strong class=\"schema-faq-question\">What operational systems are needed to support an open gym model?<\/strong> <p class=\"schema-faq-answer\">Access control, scheduling, and client tracking systems are essential. Automation helps manage entry, payments, and usage without staff supervision. Clear policies ensure safety and accountability. Strong systems keep operations efficient and scalable.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1775254381464\"><strong class=\"schema-faq-question\">How can gyms maintain community while offering independent access?<\/strong> <p class=\"schema-faq-answer\">Create a strong brand culture that encourages connection among members. Host events, challenges, or group sessions alongside open gym hours. <a href=\"https:\/\/www.wellnessliving.com\/features\/customer-reviews\/\" target=\"_blank\" rel=\"noreferrer noopener\">Community engagement keeps clients connected<\/a> to the business. A balanced approach supports both independence and belonging.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Key Takeaways: Business Overview Stay Gold Fitness, led by Joel Tellier, operates with a mission to provide an inclusive and welcoming space that accommodates people of varying fitness levels, gender identities, and socioeconomic profiles. With a range of business models under one roof (including small group classes, personal training, events, [&hellip;]<\/p>\n","protected":false},"author":861,"featured_media":21649,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"disable_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[465],"tags":[628,15034,2310,2277,609,499,2276],"class_list":["post-21465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-business-management","tag-case-studies","tag-client-retention","tag-expert-advice","tag-marketing","tag-rewards-program","tag-software"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case Study: Stay Gold Fitness &amp; Gym Access - WellnessLiving<\/title>\n<meta name=\"description\" content=\"Stay Gold Fitness aims to provide a high level of service and community engagement, making fitness accessible and enjoyable for everyone.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wellnessliving.com\/blog\/case-study-stay-gold-fitness-revolutionizing-gym-access-with-an-open-gym-model\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study: Stay Gold Fitness\u2014Revolutionizing Gym Access with an Open Gym Model\" \/>\n<meta property=\"og:description\" content=\"Stay Gold Fitness aims to provide a high level of service and community engagement, making fitness accessible and enjoyable for everyone.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wellnessliving.com\/blog\/case-study-stay-gold-fitness-revolutionizing-gym-access-with-an-open-gym-model\/\" \/>\n<meta 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