{"id":21475,"date":"2024-07-29T09:00:49","date_gmt":"2024-07-29T13:00:49","guid":{"rendered":"https:\/\/www.wellnessliving.com\/blog\/?p=21475"},"modified":"2024-07-29T10:24:13","modified_gmt":"2024-07-29T14:24:13","slug":"essential-steps-to-adding-an-open-gym-model-to-your-business","status":"publish","type":"post","link":"https:\/\/www.wellnessliving.com\/blog\/essential-steps-to-adding-an-open-gym-model-to-your-business\/","title":{"rendered":"Essential Steps to Adding an Open Gym Model to Your Business"},"content":{"rendered":"

Implementing Open Gym Hours at Your Business<\/strong><\/span><\/p>\n

Adding Open Gym Hours to your business can be a profitable way to give clients access to your space during quieter hours of the day. In an earlier blog post<\/a>, we met Joel Tellier from Stay Gold Fitness in Toronto, who successfully incorporates Open Gym Hours into his diverse and vibrant fitness center. If you’re thinking of incorporating Open Gym Hours as an additional revenue stream, here are some essential things to consider, including a few pro tips from Joel.<\/p>\n

Phase 1 – Plan<\/strong><\/span><\/p>\n

Assess and Document Client Demand<\/strong><\/span><\/p>\n

Gauge your clients’ interest and willingness to pay for open gym offerings. Talk to customers informally or conduct a survey to gather insights. Analyze your existing space utilization to ensure there is adequate demand. Weigh the potential for these offerings to cannibalize your other services and adjust your strategy accordingly.<\/p>\n

Research Regulations and Ensure Compliance<\/span><\/strong><\/p>\n

Investigate local regulations and requirements for running an open gym, including safety and insurance considerations. Ensure compliance with all health and safety guidelines.<\/p>\n

Stay Gold Pro Tip:<\/em><\/strong> Create a robust waiver and consult with a lawyer to cover all your legal bases.<\/p>\n

Assess and Document Available Business Assets and Resources<\/span><\/strong><\/p>\n

Inventory your current equipment and facilities to determine which ones you want to make available for open gym hours. Identify any additional resources or equipment needed.<\/p>\n

Stay Gold Pro Tips:<\/em> Anticipate the maximum number and type of concurrent users to ensure you have the appropriate equipment. Be mindful of space usage and provide general guidance to prevent overcrowding. Stay Gold Fitness has 10 zones but only offers 8 bookable spots to avoid maxing out the space.<\/p>\n

Determine Pricing Model for Open Gym Hours<\/span><\/strong><\/p>\n

Develop a competitive and sustainable pricing model. Consider various membership tiers, pay-as-you-go options, or bundled packages.<\/p>\n

Stay Gold Pro Tip:<\/em><\/strong><\/p>\n

Research hourly rental fees for personal trainer space and set a price point about 50-65% less than competitors. As demand grows, you can increase your rates. Consider open gym hours for personal trainers who want to bring their clients in. Charge different rates but ensure they adhere to the same rules.<\/p>\n

Set Sales Goals for Open Gym Hours<\/strong><\/span><\/p>\n

Establish clear, measurable sales goals and key performance indicators (KPIs) for open gym hours. Evaluate expenses and determine how many memberships you need to sell to make it worthwhile. Streamline or eliminate staffing needs during open gym hours to minimize additional costs. Implement an automated process, such as a door access system linked to your scheduling software.<\/p>\n

Create Rules and Accountability for Open Gym Hours<\/span><\/strong><\/p>\n

Develop comprehensive rules and guidelines for open gym usage, including safety protocols, equipment usage, and member behavior. Ensure these rules are clear and easily accessible to members.<\/p>\n

Stay Gold Pro Tips:<\/em><\/strong><\/p>\n