{"id":22042,"date":"2024-10-04T09:00:03","date_gmt":"2024-10-04T13:00:03","guid":{"rendered":"https:\/\/www.wellnessliving.com\/blog\/?p=22042"},"modified":"2025-10-29T15:49:06","modified_gmt":"2025-10-29T19:49:06","slug":"shala-yoga-lofts-success-story-growing-loyal-community-with-wellnessliving","status":"publish","type":"post","link":"https:\/\/www.wellnessliving.com\/blog\/shala-yoga-lofts-success-story-growing-loyal-community-with-wellnessliving\/","title":{"rendered":"Shala Yoga Loft Leverages WellnessLiving to Keep Growing"},"content":{"rendered":"\n<p>Shala Yoga Loft is a small studio in Plano, Texas with a strong sense of community. Their initial mission was to give yoga instructors and students a welcoming and nurturing space to engage in their practice in the wake of the pandemic.<\/p>\n\n\n\n<p>\u201cWhen we were coming out of COVID, we felt like it was a good time. People needed to get back together, form communities, get offline, and get back into the studio,\u201d says co-founder Ruth Darrow. \u201cComing out of COVID was our real driver,\u201d Tina agrees. \u201cThere were yoga teachers who were dear to us who had lost their studios and communities, who no longer had a place to call home or to teach.\u201d<\/p>\n\n\n\n<p>Today, Shala Yoga Loft boasts a tight-knit community, a popular outdoor yoga summer series, and tons of success reaching a broad audience of students.<\/p>\n\n\n\n<p>From client management to leveraging highly specific data, WellnessLiving helps them better understand clients\u2019 needs and preferences. Read on to learn how they\u2019ve utlizied WellnessLiving\u2019s features to keep clients engaged and bring them back for more. <a href=\"https:\/\/discover.wellnessliving.com\/brand-organic\" target=\"_blank\" rel=\"noreferrer noopener\">Then, learn how WellnessLiving can help you boost client retention.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-shala-yoga-loft-at-a-glance\">Shala Yoga Loft at a Glance<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\ud83d\udccdLocation:<\/strong> Plano, Texas<\/li>\n\n\n\n<li><strong>\ud83d\udccdBusiness Name: <\/strong>Shala Yoga Loft<\/li>\n\n\n\n<li><strong>\ud83d\udccdBusiness Co-Owner &amp; Co-Founders:<\/strong> Tina Finks and Ruth Darrow<\/li>\n\n\n\n<li><strong>\ud83d\udccdWebsite:<\/strong> <a href=\"https:\/\/www.shalayogaloft.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.shalayogaloft.com\/<\/a><\/li>\n\n\n\n<li><strong>\ud83d\udccdBusiness Size:<\/strong> Medium<\/li>\n\n\n\n<li><strong>\ud83d\udccdJoined WellnessLiving Date: <\/strong>Sept. 16, 2022<\/li>\n\n\n\n<li><strong>\ud83d\udccdActive Subscriptions:<\/strong> Professional Plan<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-meet-tina-finks-and-ruth-darrow-co-founders-of-shala-yoga-loft\">Meet Tina Finks and Ruth Darrow, co-founders of Shala Yoga Loft<\/h2>\n\n\n\n<p>Tina Finks and Ruth Darrow met 10 years ago through yoga teacher training. The two went on to travel and advance their yoga teacher training together.<\/p>\n\n\n\n<p>Ruth has a tech background and worked as an engineer and software consultant for years. After the birth of her second son, she got into yoga as a way to bring balance and calm into her life as a busy mom.<\/p>\n\n\n\n<p>Tina also has a background in software and tech. Born and raised in Western Canada, her yoga journey goes back to 1998. \u201cWhen I moved to the US, my practice didn\u2019t serve me anymore, and I couldn\u2019t figure out why,\u201d she recalls. So, Tina began exploring different types of disciplines and training. That\u2019s how she met Ruth.<\/p>\n\n\n\n<p>\u201cOur original vision was for studio owners to have a home. \u2018Shala\u2019 in Sanskrit means home, community, and growth,\u201d Tina says. \u201cOur original goal in opening our doors was to give back to the community that had given so much to us.\u201d They\u2019ve remained true to that goal since opening Shala Yoga Loft in September 2022.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-does-shala-yoga-loft-offer\">What does Shala Yoga Loft offer?<\/h2>\n\n\n\n<p>Shala Yoga Loft offers a variety of classes and services ranging from gentler styles of yoga and meditation classes to more vigorous strength-focused practices. Their team of expert teachers ensures no two classes are the same.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Yoga Classes<\/th><th>Yoga Labs and Workshops<\/th><th>Wellness Services<\/th><\/tr><\/thead><tbody><tr><td>Beginners Foundation<\/td><td>Free Yoga at McCall Plaza (summer series)<\/td><td>Detoxification<\/td><\/tr><tr><td>Gentle<\/td><td>Free Children\u2019s Yoga at McCall Plaza (summer series)<\/td><td>First Line Therapy<\/td><\/tr><tr><td>Yin<\/td><td>Yoga Lab: Introduction to Inversions, Arm Balances, and Bandhas w\/ Con<\/td><td>Food Sensitivity Testing<\/td><\/tr><tr><td>Yoga Nidra<\/td><td>Workshop Series &#8211; Beginners Yoga Foundations<\/td><td>Mineral Testing<\/td><\/tr><tr><td>Trauma-informed Gentle<\/td><td>Sound Therapy<\/td><td>Holistic Weight Loss<\/td><\/tr><tr><td>Vinyasa<\/td><td>Restorative Yoga<\/td><td>Oral Health<\/td><\/tr><tr><td>Ashtanga-Inspired Vinyasa<\/td><td><\/td><td>Bio Compatibility Testing<\/td><\/tr><tr><td>Ashtanga Full Led Primary<\/td><td><\/td><td>Cavitation and Infection Testing<\/td><\/tr><tr><td>Prasana Vinyasa<\/td><td><\/td><td>Gut Health<\/td><\/tr><tr><td>Wall Yoga<\/td><td><\/td><td><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Not enough for you? They also offer yoga teacher training and private sessions with one-on-one instruction personalized to an individual&#8217;s needs, interests, and goals.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-sets-shala-yoga-loft-apart\">What sets Shala Yoga Loft apart?<\/h2>\n\n\n\n<p>Shala Yoga Loft\u2019s approach to yoga sets them apart. \u201cWe and our teachers are all very dedicated to authentic yoga. It\u2019s not workout yoga. It\u2019s not a gym,\u201d Ruth explains.<\/p>\n\n\n\n<p>Their physical space is unique, with a private rooftop deck and second-floor loft. Classes are led by teachers with 15\u201330 years of experience, who set students up for yoga journeys as opposed to just sporadic classes.<\/p>\n\n\n\n<p>Their weekly classes serve a broad range of students through meditation, gentle yoga, teacher training, and more. Meanwhile, their yoga labs highlight various physical skills and community building. Some workshops are led by guest instructors who share their expertise on subjects and techniques that Shala Yoga Loft doesn\u2019t already offer.<\/p>\n\n\n\n<p>To promote balance, the studio also has instructors who specialize in therapy and naturopathic wellness. \u201cOur focus is on building community and a sustainable practice that you can take out into the world,\u201d Tina confirms.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-studio-s-commitment-to-community\">The studio\u2019s commitment to community<\/h2>\n\n\n\n<p>Shala Yoga Loft\u2019s commitment to community building goes beyond the studio\u2019s doors, from free summer classes to Salvation Army initiatives. Their community focus is evident in every class. So, it\u2019s no surprise that students praise the studio for being a warm and welcoming space.<\/p>\n\n\n\n<p>\u201cWe\u2019re not a chain, we\u2019re a boutique. When I say boutique, I don\u2019t mean specialty. I mean we\u2019re a small studio, and we\u2019re an actual community,\u201d Tina explains.<\/p>\n\n\n\n<p>\u201cWe\u2019re not looking to make a franchise out of this,\u201d Ruth adds. Both co-founders are very mindful of maintaining a strong community despite being approached by large companies like Groupon. Ruth says these models don\u2019t work for Shala Yoga Loft because their ideal student is someone looking to stay with the community long-term.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-shala-yoga-loft-nurtures-loyal-members\">How Shala Yoga Loft nurtures loyal members<\/h2>\n\n\n\n<p>Expertise and warmth keep students coming back for more. Online reviews concur. \u201cWarm energy. We hear that a lot. You walk in and get this feeling of calm,\u201d Ruth adds.<\/p>\n\n\n\n<p>There\u2019s something for everyone at Shala Yoga Loft. \u201cWe\u2019re not just trying to appeal to a broader audience, but bring in teachers from different backgrounds so that as a student, you can find something that resonates with you,\u201d Tina says. \u201cFor example, gentle yoga can be a broad discipline. It can include Iyengar or Krama Yoga. These are all different types of yoga that individual teachers bring to the class.\u201d<\/p>\n\n\n\n<p>Loyal students can rely on Shala Yoga Loft for the variety of classes they need in order to progress in their practice. \u201cIt\u2019s about coming in and having experiences with the right teacher for you who\u2019s going to help you grow,\u201d Tina adds.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-shala-yoga-loft-chose-wellnessliving\">Why Shala Yoga Loft chose WellnessLiving<\/h2>\n\n\n\n<p>With both their backgrounds in tech, Ruth and Tina knew what their business needed. They used a detailed software selection process, sat through demos, and tracked everything in a spreadsheet.<\/p>\n\n\n\n<p>They initially chose a small and budding software provider but realized it couldn&#8217;t support all their studio\u2019s needs. \u201cWe had some unique things we wanted to do, like rent out and schedule sessions in our private room. Because of that, we couldn\u2019t really work with their system,\u201d Ruth says.<\/p>\n\n\n\n<p>Ultimately, their web design team recommended WellnessLiving, citing positive past experiences with the software and our team.<\/p>\n\n\n\n<p>\u201cWellnessLiving gave us a great demo. Then we jumped right into onboarding and implementation,\u201d says Ruth. With their software expertise, the process was a breeze. \u201cThe software was so intuitive we figured it out ourselves,\u201d says Tina. \u201cWe got it up and running in two weeks.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-wellnessliving-features-that-help-shala-yoga-loft-thrive\">The WellnessLiving features that help Shala Yoga Loft thrive<\/h2>\n\n\n\n<p>As a small business, Shala Yoga Loft cares about optimizing the features that WellnessLiving comes with. From checking students into classes to managing introductory offers to accepting payments, their team is able to better serve clients more easily using WellnessLiving.<\/p>\n\n\n\n<p>\u201cOur yoga teachers don\u2019t necessarily have software backgrounds,\u201d Tina explains. \u201cThey can figure out the software when we\u2019re not here. It\u2019s extremely user-friendly.\u201d As a result, the team saves time on daily tasks and training.<\/p>\n\n\n\n<p>Here are the features they leverage most often to provide positive student experiences and retain clients:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-advanced-reporting\">Advanced reporting<\/h3>\n\n\n\n<p>With <a href=\"https:\/\/www.wellnessliving.com\/features\/advanced-reporting\/\">advanced reporting,<\/a> business owners can view sales trends, payroll data, memberships, client attendance, and more.<\/p>\n\n\n\n<p>The other software solution Tina and Ruth first considered required contacting the software provider to pull any reports. Now, Shala Yoga Loft uses WellnessLiving\u2019s reporting two to three times per week. \u201cIt saves a lot of time because you can find the answers quickly,\u201d says Ruth, who is also an avid user of the power search tool.<\/p>\n\n\n\n<p>Tina uses client reports to re-engage clients. \u201cI\u2019ll use it to find clients who bought class passes that expired. Then I\u2019ll use that report to send a customized email saying, \u2018Hey, you bought this and never came in. I\u2019ve now extended your expiry date another two months,\u2019\u201d Tina says. They can do the same for introductory passes and gift cards.<\/p>\n\n\n\n<p>Meanwhile, Ruth uses sales reports to track popular purchases and client progress toward memberships.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-achieve-client-app\">The Achieve Client App<\/h3>\n\n\n\n<p><span data-contrast=\"none\">Most of Shala Yoga Loft\u2019s bookings come from <\/span><a href=\"https:\/\/www.wellnessliving.com\/features\/achieve\/\"><span data-contrast=\"none\">the Achieve Client App<\/span><\/a><span data-contrast=\"none\">. <\/span><span data-contrast=\"none\">Clients love how easy it is to use\u2014they can sign up for classes, check in, view and sign waivers, and make payments, all from their smartphones.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">&nbsp;<\/span><\/p>\n\n\n\n<p><span data-contrast=\"none\">The studio has seen broader adoption across different client groups. \u201cWe\u2019ve noticed more older clients using the app, even those who wouldn\u2019t normally use mobile apps,\u201d says Tina. \u201cWe\u2019re also seeing growth as clients move from our website to the app because it\u2019s so convenient.\u201d<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-elevate-staff-app\">The Elevate Staff App<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.wellnessliving.com\/features\/elevate-page\/\">The Elevate Staff App<\/a> is a powerful tool that allows you to view and edit client information, see batch and sales reports, reach out to clients, complete sales, and more, all from any mobile device.<\/p>\n\n\n\n<p>\u201cI like that I can drill right down to the client in the Elevate Staff App,\u201d says Tina. Both Tina and Ruth also appreciate the icons within the app that make it easy for their team to spot new students, and clients celebrating birthdays, injuries, pending waivers, and more. This helps them provide a more customized client experience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-customizable-forms\">Customizable forms<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.wellnessliving.com\/features\/forms\/\" target=\"_blank\" rel=\"noreferrer noopener\">WellnessLiving\u2019s Forms<\/a> feature lets businesses create, track, and automate forms, including intake forms, liability agreements, and more.<\/p>\n\n\n\n<p>Contracts have proved useful for Shala Yoga Loft since they offer a rentable space and yoga teacher training. \u201cWe love the functionality and that they have to sign the contract before they can even book or pay for the space,\u201d Tina says. It makes the scheduling and renting processes simpler and more efficient.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-automated-marketing-suite-email-sms-and-push\">Automated marketing suite: Email, SMS, and push<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.wellnessliving.com\/features\/email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Our automated marketing suite with email,<\/a> SMS, and push notifications helps businesses automate communications to easily convert leads into paying clients and re-engage those at risk of churning.<\/p>\n\n\n\n<p>Shala Yoga Loft has seen positive results from using notifications. \u201cWe\u2019ve gotten people to leave reviews through a notification that automatically goes to new clients,\u201d Ruth shares.<\/p>\n\n\n\n<p>They also use the <a href=\"https:\/\/www.wellnessliving.com\/our-partners\/\" target=\"_blank\" rel=\"noreferrer noopener\">MailChimp integration<\/a> for their monthly newsletter, which helps engage prospects.<span class=\"TextRun SCXW2582260 BCX0\" lang=\"EN-CA\" xml:lang=\"EN-CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW2582260 BCX0\">\u201cFar more people sign up for our newsletter through WellnessLiving prospect profiles than through our website,\u201d Tina says. \u201cThe majority of our mailing list consists of prospects who have come through WellnessLiving.\u201d<\/span><\/span><\/p>\n\n\n\n<p>Tina and Ruth attribute this growth to the ease of filling out the client profile, which helps them capture lead data from free events like their summer series. They follow up with thank-you messages and introductory offers to turn attendees into long-term students.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-website-widgets\">Website widgets<\/h3>\n\n\n\n<p>Shala Yoga Loft uses <a href=\"https:\/\/www.wellnessliving.com\/features\/website-widgets\/\" target=\"_blank\" rel=\"noreferrer noopener\">customizable website widgets<\/a> for pricing and scheduling. They\u2019d planned on developing a pricing page, but changed their minds once they implemented the widget and found it to be effective.<\/p>\n\n\n\n<p>They also liked the ability to change the appearance of the scheduling widget, so users still feel like they\u2019re on the Shala Yoga Loft website. \u201cOur look and feel is very important to us,\u201d Tina says. \u201cIt\u2019s very deliberate,\u201d Ruth adds.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-find-a-solution-you-can-rely-on-with-wellnessliving\">Find a solution you can rely on with WellnessLiving<\/h2>\n\n\n\n<p>Tina and Ruth recommend WellnessLiving wholeheartedly. Our features have helped them easily access important client and studio data to continue offering an elevated client experience.<\/p>\n\n\n\n<p>\u201cWhen anyone asks me, I\u2019ve said WellnessLiving hands down. Don\u2019t go anywhere else,\u201d Tina says.<\/p>\n\n\n\n<p>They\u2019re also fans of our customer support team, whom they can rely on to help them optimize various software features. \u201cThe customer service is outstanding. Even if you have to leave a message they get back to you within an hour,\u201d Tina says.<\/p>\n\n\n\n<p>She recommends WellnessLiving for several reasons. \u201cI\u2019ve recommended WellnessLiving to three different studios. The integration is seamless, and from an owner\u2019s perspective, it\u2019s incredibly easy to use. Our teachers love how simple it is to check clients in, and we never hear complaints from our community about booking or scheduling,\u201d Tina says.<\/p>\n\n\n\n<p>Ready to transform your client experience, strengthen your community, and increase retention? <a href=\"https:\/\/www.wellnessliving.com\/yoga\/software\/\" target=\"_blank\" rel=\"noreferrer noopener\">Book your free demo today to see how your yoga studio can be transformed.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-shala-yoga-loft-frequently-asked-questions\">Shala Yoga Loft | Frequently Asked Questions<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1761764241955\"><strong class=\"schema-faq-question\">What is the focus of Shala Yoga Loft\u2019s approach to yoga? Is it more fitness-based or mindful and therapeutic?<\/strong> <p class=\"schema-faq-answer\">Shala Yoga Loft blends mindful movement with physical challenge. Classes emphasize connection, breath, and body awareness while still offering strength-building sequences. The goal is to balance physical fitness with mental and emotional well-being.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1761764299052\"><strong class=\"schema-faq-question\">What types of yoga classes does Shala Yoga Loft offer for beginners and experienced practitioners?<\/strong> <p class=\"schema-faq-answer\">The studio offers a range of classes, including gentle flow, vinyasa, yin, restorative, and power yoga. Beginners are guided through foundational poses, while experienced students can explore advanced sequences and specialty workshops.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1761764265712\"><strong class=\"schema-faq-question\">What wellness services (beyond yoga) does Shala Yoga Loft offer to complement the practice?<\/strong> <p class=\"schema-faq-answer\">Beyond group classes, the studio offers private sessions, workshops, community events, and rooftop yoga experiences. These are designed to deepen practice, foster connection, and support holistic wellness.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1761764336618\"><strong class=\"schema-faq-question\">What should I bring to a yoga class at Shala Yoga Loft?<\/strong> <p class=\"schema-faq-answer\">Just yourself and an open mind. Comfortable clothing that allows movement and a water bottle are recommended. Mats and props are available at the studio, or you can bring your own for a personalized experience. <a href=\"https:\/\/www.shalayogaloft.com\/etiquette\" target=\"_blank\" rel=\"noreferrer noopener\">Learn more on their etiquette page.<\/a><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1761764365701\"><strong class=\"schema-faq-question\">What should I expect when I download and use the studio\u2019s client app or book a class?<\/strong> <p class=\"schema-faq-answer\"><a href=\"https:\/\/www.shalayogaloft.com\/book-class\" target=\"_blank\" rel=\"noreferrer noopener\">The Shala Yoga Loft app makes scheduling and check-ins simple.<\/a> You can view class descriptions, reserve your spot, purchase memberships, and manage your account, all in one place. Notifications help you stay updated on class changes or special events.<\/p> <\/div> <\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Shala Yoga Loft is a small studio in Plano, Texas with a strong sense of community. Their initial mission was to give yoga instructors and students a welcoming and nurturing space to engage in their practice in the wake of the pandemic. \u201cWhen we were coming out of COVID, we [&hellip;]<\/p>\n","protected":false},"author":861,"featured_media":22140,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"disable_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[465],"tags":[628,15034,2310,2277,609,2311,2276,17858,2294],"class_list":["post-22042","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-business-management","tag-case-studies","tag-client-retention","tag-expert-advice","tag-marketing","tag-mobile-apps","tag-software","tag-yoga","tag-yoga-studio"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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