{"id":23230,"date":"2025-04-25T13:00:53","date_gmt":"2025-04-25T17:00:53","guid":{"rendered":"https:\/\/www.wellnessliving.com\/blog\/?p=23230&#038;preview=true&#038;preview_id=23230"},"modified":"2026-04-08T12:05:06","modified_gmt":"2026-04-08T16:05:06","slug":"how-sukhino-float-center-turned-loyalty-into-growth-with-wellnessliving","status":"publish","type":"post","link":"https:\/\/www.wellnessliving.com\/blog\/how-sukhino-float-center-turned-loyalty-into-growth-with-wellnessliving\/","title":{"rendered":"How Sukhino Float Center Turned Loyalty into Growth with WellnessLiving"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em data-renderer-mark=\"true\">\u201cWhen someone finds out they\u2019ve earned points they didn\u2019t even realize they had\u2014and then can use them to get something free or donate to charity\u2014that\u2019s not just a transaction. That\u2019s a moment of joy.\u201d <\/em>\u2014 <strong data-renderer-mark=\"true\">Kim Hannan<\/strong>, Owner, <span data-teams=\"true\">Sukhino<\/span> Float Center &amp; Salt Cave<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Customer-Overview\">Get to know them!<\/h2>\n\n\n\n<ul class=\"wp-block-list ak-ul\">\n<li><strong data-renderer-mark=\"true\">Business:<\/strong> <a href=\"https:\/\/www.sukhinofloatcenter.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span data-teams=\"true\">Sukhino<\/span> Float Center &amp; Salt Cave<\/a><\/li>\n\n\n\n<li><strong data-renderer-mark=\"true\">Location:<\/strong> New Albany, Indiana<\/li>\n\n\n\n<li><strong data-renderer-mark=\"true\">Founded:<\/strong> 2018<\/li>\n\n\n\n<li><strong data-renderer-mark=\"true\">Owner:<\/strong> Kim Hannan<\/li>\n\n\n\n<li><strong data-renderer-mark=\"true\">Specialties:<\/strong> Float therapy, halotherapy, vibroacoustic therapy, retail wellness products<\/li>\n\n\n\n<li><strong data-renderer-mark=\"true\">Locations:<\/strong> Two: the original float center + a new express wellness location<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-key-takeaways\">Key takeaways<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sukhino used a custom rewards program to turn everyday actions into loyalty and repeat visits.<\/li>\n\n\n\n<li>Automated emails and texts kept clients engaged without adding extra workload for staff.<\/li>\n\n\n\n<li>Reviews, referrals, and gamified experiences helped boost visibility, retention, and overall growth.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"The-Vision\">The Vision<\/h2>\n\n\n\n<p>When Kim Hannan set out to open <span data-teams=\"true\">Sukhino<\/span> Float Center in 2018, she didn\u2019t just want to run a float studio. She wanted to build a <em data-renderer-mark=\"true\">movement, <\/em>a place where people could reclaim peace of mind and comfort in their bodies.<\/p>\n\n\n\n<p>The word \u201cSukhino,\u201d from the Sanskrit mantra \u201cLokah Samastah Sukhino Bhavantu,\u201d means \u201ccentered in happiness and joy, free from suffering.\u201d It\u2019s a name that reflects both Kim\u2019s personal mission and her community-oriented philosophy.<\/p>\n\n\n\n<p>What started as a single-location float center quickly expanded. As she grew, Kim realized she needed more than just scheduling software\u2014she needed a platform that could support the kind of connection and loyalty she envisioned.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"The-Challenge\">The Challenge<\/h2>\n\n\n\n<p>Even with a powerful brand and loyal clientele, Kim faced familiar small-business struggles:<\/p>\n\n\n\n<ul class=\"wp-block-list ak-ul\">\n<li>How do you turn <em data-renderer-mark=\"true\">occasional visitors<\/em> into <em data-renderer-mark=\"true\">lifelong advocates<\/em>?<\/li>\n\n\n\n<li>How do you help clients understand <em data-renderer-mark=\"true\">less common<\/em> services like float therapy, halo therapy, and vibroacoustic therapy\u2014without overwhelming them?<\/li>\n\n\n\n<li>And how do you market effectively across two locations without exhausting your team?<\/li>\n<\/ul>\n\n\n\n<p>At the heart of it all was a single question: <strong data-renderer-mark=\"true\">How can we reward loyalty and invite deeper engagement without adding more complexity?<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"The-Turning-Point:-Finding-the-Right-Tools\">The Turning Point: Finding the Right Tools<\/h2>\n\n\n\n<p>Kim turned to WellnessLiving not just for booking and payments, but to activate the features that could help bring her vision to life. Her focus? Four powerful tools:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1.-The-Rewards-Program\">1. The Rewards Program<\/h3>\n\n\n\n<p>Within months of opening, Kim began experimenting with WellnessLiving\u2019s built-in rewards system. But she didn\u2019t just hand out points for visits\u2014<a href=\"https:\/\/www.wellnessliving.com\/features\/rewards\/\" target=\"_blank\" rel=\"noreferrer noopener\">she crafted a loyalty journey<\/a>.<\/p>\n\n\n\n<p>Clients earn points for:<\/p>\n\n\n\n<ul class=\"wp-block-list ak-ul\">\n<li><a href=\"https:\/\/www.wellnessliving.com\/features\/online-booking\/\" target=\"_blank\" rel=\"noreferrer noopener\">Booking online<\/a><\/li>\n\n\n\n<li>Attending services<\/li>\n\n\n\n<li>Making retail purchases<\/li>\n\n\n\n<li><a href=\"https:\/\/www.wellnessliving.com\/features\/customer-reviews\/\" target=\"_blank\" rel=\"noreferrer noopener\">Referring friends<\/a><\/li>\n\n\n\n<li>Leaving reviews on WellnessLiving or Google<\/li>\n\n\n\n<li>Even donating their points to a local charity\u2014an option Kim custom-built into her rewards catalogue<br><\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cOur clients love being able to support a local cause using their points. It\u2019s a beautiful alignment of wellness and purpose.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>Using WellnessLiving\u2019s configuration tools, Kim caps point accumulation to stay financially sustainable while still making the rewards meaningful. She also uses reward points to strategically move slow-selling inventory like mugs or wellness books.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2.-Automated-Marketing\">2. Automated Marketing<\/h3>\n\n\n\n<p>Kim relies heavily on <a href=\"https:\/\/www.wellnessliving.com\/features\/email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">automated texts and emails<\/a> to stay connected with clients without needing a full marketing team.<\/p>\n\n\n\n<p>For example:<\/p>\n\n\n\n<ul class=\"wp-block-list ak-ul\">\n<li>After a client&#8217;s first float, they receive a gentle, encouraging message reminding them of a limited-time offer: buy their second float and get the third free.<\/li>\n\n\n\n<li>Inactivity triggers custom campaigns, like \u201cWe haven\u2019t seen you in a while\u201d reminders.<\/li>\n\n\n\n<li>Members receive ongoing wellness tips, usage nudges, and point summaries.<br><\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cAutomation is where WellnessLiving really shines. We don\u2019t have to chase people\u2014we stay top of mind in a way that feels personal, not pushy.\u201d<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3.-Client-Reviews-and-Social-Proof\">3. Client Reviews and Social Proof<\/h3>\n\n\n\n<p>Initially, Kim didn\u2019t prioritize Google reviews. But as she expanded to a second location, the need for strong online credibility became clear.<\/p>\n\n\n\n<p>She updated her post-visit emails to include direct review links to Google, Facebook, and Yelp, alongside her WellnessLiving Explorer listing. She also embedded <a href=\"https:\/\/www.wellnessliving.com\/blog\/reviews-as-free-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">WellnessLiving\u2019s review widget<\/a> on her website and created a dedicated reviews page.<\/p>\n\n\n\n<p>From there, she started:<\/p>\n\n\n\n<ul class=\"wp-block-list ak-ul\">\n<li>Sharing standout reviews on social media<\/li>\n\n\n\n<li>Cross-posting reviews to service pages on her website<\/li>\n\n\n\n<li>Featuring them throughout her studio\u2019s signage and materials<\/li>\n<\/ul>\n\n\n\n<p>Today, her WellnessLiving Explorer profile boasts over 140 5-star reviews, and her Google reviews have become a driver of both trust and local <span data-highlighted=\"true\" data-vc=\"highlighted-text\"><span class=\"_kqswh2mm\"><span class=\"_5pioz8co _189eyh40 _1il9buyh _19lcevot _d0altlke\" data-testid=\"definition-highlighter\">SEO<\/span><\/span><\/span>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4.-WellnessLiving-Explorer-and-Visibility\">4. WellnessLiving Explorer and Visibility<\/h3>\n\n\n\n<p>Kim makes full use of the Explorer\u2014WellnessLiving\u2019s online wellness directory\u2014to increase her reach beyond her immediate community.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cIt\u2019s like Yelp for wellness. People use it to <em data-renderer-mark=\"true\">plan<\/em> their wellness experiences, not just research them. We make sure we stand out there.\u201d<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"The-Innovation:-Sukino-Bingo\">The Innovation: <span data-teams=\"true\">Sukhino<\/span> Bingo<\/h2>\n\n\n\n<p>To help educate clients on lesser-known services and features without overwhelming them, Kim and her team created Sukhino\u00a0Bingo\u2014a printed punch card that gamifies the client journey.<\/p>\n\n\n\n<p>Each square corresponds to an action that introduces guests to a new service, feature, or experience:<\/p>\n\n\n\n<ul class=\"wp-block-list ak-ul\">\n<li>\u201cAdd an infrared therapy mat to your session\u201d<\/li>\n\n\n\n<li>\u201cTry two services in one day\u201d<\/li>\n\n\n\n<li>\u201cLeave a review on Google\u201d<\/li>\n\n\n\n<li>\u201cRefer a friend\u201d<\/li>\n\n\n\n<li>\u201cRedeem your rewards points\u201d<\/li>\n<\/ul>\n\n\n\n<p>Guests get a stamp for each completed item. A \u201cBingo\u201d gets them a spin on the prize wheel, and a full blackout card earns a higher-value prize\u2014a playful approach that makes exploring the studio fun.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"The-Results\">The Results<\/h2>\n\n\n\n<ul class=\"wp-block-list ak-ul\">\n<li>\ud83d\udcc8 <strong data-renderer-mark=\"true\">Increased client retention and repeat visits<\/strong> through gamified loyalty<\/li>\n\n\n\n<li>\u2b50 <strong data-renderer-mark=\"true\">Hundreds of reviews collected<\/strong> through WellnessLiving Explorer and Google<\/li>\n\n\n\n<li>\ud83c\udfaf <strong data-renderer-mark=\"true\">Higher service utilization<\/strong> across both locations as guests explored more offerings<\/li>\n\n\n\n<li>\ud83d\udcac <strong data-renderer-mark=\"true\">Boosted referrals and brand awareness<\/strong> through personalized codes and incentives<\/li>\n\n\n\n<li>\ud83d\udecd\ufe0f <strong data-renderer-mark=\"true\">Moved slow-selling inventory<\/strong> without discounting\u2014via rewards redemptions<\/li>\n\n\n\n<li>\u2764\ufe0f <strong data-renderer-mark=\"true\">Created a joyful, purpose-driven community<\/strong> with charity redemptions and personalized follow-up<br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Kim\u2019s-Advice-for-Other-Studios\">Kim\u2019s Advice for Other Studios<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cStart small. Pick one thing to roll out, like rewards or review requests, and build from there. But be intentional. Don\u2019t do things just because they\u2019re available. Ask: what experience am I trying to create?\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>Kim believes that wellness businesses can\u2014and should\u2014cultivate joy, not just transactions. With WellnessLiving, she\u2019s doing exactly that.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\ud83c\udfa5-Watch-the-Full-Webinar\">Watch the Full Webinar and Learn More&nbsp;<\/h2>\n\n\n\n<p>Learn how Kim built a thriving loyalty and review program using WellnessLiving.<\/p>\n\n\n\n<p id=\"\ud83c\udfa5-Watch-the-Full-Webinar\">\ud83c\udfa5 <a href=\"https:\/\/www.wellnessliving.com\/blog\/effortless-rewards-reviews-to-boost-loyalty-reputation\/?utm_cat=17803\" target=\"_blank\" rel=\"noopener\"><strong>Watch now<\/strong><\/a><\/p>\n\n\n\n<p><span data-teams=\"true\">Are you thinking about adding a Rewards program to your business?<\/span><\/p>\n\n\n\n<p><b>\ud83d\udc49 <\/b><span data-teams=\"true\">Read our <a href=\"https:\/\/help.wellnessliving.com\/en\/articles\/11378990-business-owner-s-playbook-make-your-rewards-program-a-win-win\" target=\"_blank\" rel=\"noopener\"><strong>business owner&#8217;s playbook<\/strong><\/a>.<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Ready to Grow with WellnessLiving?<\/h2>\n\n\n\n<p>Whether you&#8217;re just getting started or scaling up, WellnessLiving makes it easy to reward loyalty, automate marketing, and showcase your services with confidence.<\/p>\n\n\n\n<p><strong data-start=\"588\" data-end=\"653\">Want to see how WellnessLiving can help your business thrive?<\/strong><\/p>\n\n\n\n<p>\ud83d\udc49 <strong data-start=\"658\" data-end=\"692\"><a href=\"https:\/\/www.wellnessliving.com\/wellness\/software\/\" target=\"_blank\" rel=\"noreferrer noopener\">Book your free demo today<\/a><\/strong> and discover how you can turn loyalty into your own growth engine.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-loyalty-programs-and-wellness-business-growth-faqs\">\u2753 Loyalty Programs and Wellness Business Growth FAQs \u2753<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1775664085434\"><strong class=\"schema-faq-question\">How can wellness businesses design loyalty programs that drive repeat visits?<\/strong> <p class=\"schema-faq-answer\">Focus on rewarding behaviors beyond purchases, like visits and referrals. This encourages consistent engagement with your services. Structured rewards create habits over time. Habit-driven clients are more likely to return regularly.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1775664102794\"><strong class=\"schema-faq-question\">What types of actions should businesses reward in a loyalty program?<\/strong> <p class=\"schema-faq-answer\">Reward actions like bookings, reviews, referrals, and retail purchases. These behaviors directly support growth and visibility. Expanding rewards beyond spending increases participation. This creates a more engaging client experience.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1775664115205\"><strong class=\"schema-faq-question\">How can gamification improve client engagement in wellness businesses?<\/strong> <p class=\"schema-faq-answer\">Gamification turns routine actions into interactive experiences. Progress tracking and rewards make clients feel motivated. Small achievements encourage continued participation. This approach builds stronger emotional connections with your brand.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1775664134118\"><strong class=\"schema-faq-question\">How can businesses use loyalty programs to promote lesser-known services?<\/strong> <p class=\"schema-faq-answer\">Incentivize clients to try new services through rewards or challenges. This reduces hesitation around unfamiliar offerings. Guided experiences help educate clients naturally. Increased exposure leads to higher service utilization.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1775664147486\"><strong class=\"schema-faq-question\">How can loyalty programs support both revenue and community building?<\/strong> <p class=\"schema-faq-answer\">Offer options like redeeming points for services, products, or donations. Community-focused rewards create deeper emotional connections. Clients feel part of something larger than transactions. This strengthens both retention and brand loyalty.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u201cWhen someone finds out they\u2019ve earned points they didn\u2019t even realize they had\u2014and then can use them to get something free or donate to charity\u2014that\u2019s not just a transaction. That\u2019s a moment of joy.\u201d \u2014 Kim Hannan, Owner, Sukhino Float Center &amp; Salt Cave Get to know them! Key takeaways [&hellip;]<\/p>\n","protected":false},"author":861,"featured_media":23231,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"disable_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[465],"tags":[628,463,15034,471,2276,17904],"class_list":["post-23230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-business-management","tag-business-management-software","tag-case-studies","tag-reward-programs","tag-software","tag-wellness-studio"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Sukhino Float Center Grew with Loyalty and WellnessLiving<\/title>\n<meta name=\"description\" content=\"See how Sukhino Float Center used WellnessLiving\u2019s loyalty tools to boost client retention, increase reviews, and drive sustainable growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wellnessliving.com\/blog\/how-sukhino-float-center-turned-loyalty-into-growth-with-wellnessliving\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Sukhino Float Center Turned Loyalty into Growth with WellnessLiving\" \/>\n<meta property=\"og:description\" content=\"See how Sukhino Float Center used WellnessLiving\u2019s loyalty tools to boost client retention, increase reviews, and drive sustainable growth.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wellnessliving.com\/blog\/how-sukhino-float-center-turned-loyalty-into-growth-with-wellnessliving\/\" \/>\n<meta property=\"og:site_name\" content=\"WellnessLiving Blog\" \/>\n<meta property=\"article:published_time\" 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