{"id":23383,"date":"2025-06-04T14:22:41","date_gmt":"2025-06-04T18:22:41","guid":{"rendered":"https:\/\/www.wellnessliving.com\/blog\/?p=23383&#038;preview=true&#038;preview_id=23383"},"modified":"2025-11-19T12:52:50","modified_gmt":"2025-11-19T17:52:50","slug":"from-solo-hustle-to-scalable-success-how-cnu-fit-built-a-high-impact-multi-revenue-studio-with-wellnessliving","status":"publish","type":"post","link":"https:\/\/www.wellnessliving.com\/blog\/from-solo-hustle-to-scalable-success-how-cnu-fit-built-a-high-impact-multi-revenue-studio-with-wellnessliving\/","title":{"rendered":"How CNU Fit Built a High-Impact, Profitable Studio with WellnessLiving"},"content":{"rendered":"\n<p>After transforming his own health through fitness and nutrition, Evans Armantrading set out to help others do the same. In 2009, he launched <strong><span class=\"_kqswh2mm\"><span class=\"_5pioz8co _189eyh40 _1il9buyh _19lcevot _d0altlke\" data-testid=\"definition-highlighter\">CNU<\/span><\/span> Fit<\/strong> from his living room. Since then, the business has grown into a high-performing personal training and recovery studio with <strong>multiple locations, a nationally licensed stretch therapy certification program, and a loyal client base.<\/strong><\/p>\n\n\n\n<p>The driving force behind that evolution? Evans didn\u2019t wait to grow into a CEO\u2014he thought like one from day one. With a relentless focus on excellence, data, strategic hiring, and emerging trends, he built not just a service but a scalable wellness company grounded in results and relationships.<\/p>\n\n\n\n<p>For more than seven years, <strong data-renderer-mark=\"true\">WellnessLiving has been a key partner in that growth<\/strong>\u2014powering scheduling, staffing, performance tracking, and multi-location operations. For Evans, it\u2019s not just about building a successful business. It\u2019s about building one that runs\u2014and grows\u2014even when he\u2019s not in the room.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-key-takeaways\">Key takeaways:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CNU Fit shifted from one-on-one training to semi-private sessions and added a nationally licensed stretch-therapy program to scale revenue.<\/li>\n\n\n\n<li>The business leveraged <a href=\"https:\/\/www.wellnessliving.com\/gym\/software\/\" target=\"_blank\" rel=\"noreferrer noopener\">comprehensive software tools to manage multiple locations<\/a>, track key metrics, and empower staff to run without the founder in the day-to-day.<\/li>\n\n\n\n<li>With strategic staffing, service diversification, and strong systems, CNU Fit grew its stretch-therapy revenue from $13K to $246K in four years.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Customer-Overview\">Get to know CNU Fit<\/h2>\n\n\n\n<p><strong data-renderer-mark=\"true\"><a href=\"https:\/\/cnufit.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span data-highlighted=\"true\" data-vc=\"highlighted-text\">CNU<\/span> Fit<\/a><\/strong> is a personal training and wellness business with multiple locations in Delaware. The studio serves two core client segments:<\/p>\n\n\n\n<ul class=\"wp-block-list ak-ul\">\n<li><p data-renderer-start-pos=\"1153\"><strong data-renderer-mark=\"true\">Busy professionals (ages 40\u201360):<\/strong> focused on fat loss, energy, and workplace performance<\/p><\/li>\n\n\n\n<li><p data-renderer-start-pos=\"1153\"><strong data-renderer-mark=\"true\">Older adults (65+):<\/strong> seeking support with mobility, pain, and strength<\/p><\/li>\n<\/ul>\n\n\n\n<p>They operate with a semi-private model and offer:<\/p>\n\n\n\n<ul class=\"wp-block-list ak-ul\">\n<li><p data-renderer-start-pos=\"1370\">Personal training (typically 2\u20134 clients per coach)<\/p><\/li>\n\n\n\n<li><p data-renderer-start-pos=\"1370\">Assisted stretch therapy<\/p><\/li>\n\n\n\n<li><p data-renderer-start-pos=\"1453\">Nutrition coaching<\/p><\/li>\n\n\n\n<li><p data-renderer-start-pos=\"1475\"><span data-highlighted=\"true\" data-vc=\"highlighted-text\">CNU<\/span> Stretch Certification (licensed to other gyms nationally)<\/p><\/li>\n<\/ul>\n\n\n\n<p>What makes <span data-highlighted=\"true\" data-vc=\"highlighted-text\">CNU<\/span> Fit stand out is its commitment to systems, mentorship, and outcomes. Clients come for the physical transformation and stay because they feel seen, supported, and part of something bigger.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/06\/CNU-Fit-2-600x400.jpeg\" alt=\"CNU Fit\" class=\"wp-image-23384\" srcset=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/06\/CNU-Fit-2-600x400.jpeg 600w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/06\/CNU-Fit-2-300x200.jpeg 300w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/06\/CNU-Fit-2-1024x683.jpeg 1024w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/06\/CNU-Fit-2-768x512.jpeg 768w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/06\/CNU-Fit-2-1536x1025.jpeg 1536w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/06\/CNU-Fit-2-920x614.jpeg 920w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/06\/CNU-Fit-2-320x213.jpeg 320w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/06\/CNU-Fit-2.jpeg 2048w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"The-Challenge\">The Challenge<\/h2>\n\n\n\n<p>As demand grew for Evan\u2019s services, it became clear he needed more than passion to scale\u2014he needed structure. In the early years, his business model was based on one-on-one sessions that consumed Evans\u2019s time without generating the margins needed for long-term growth. He was working long hours, undercharging, and had no capacity to step away from the day-to-day without revenue taking a hit.<\/p>\n\n\n\n<p>As <span data-highlighted=\"true\" data-vc=\"highlighted-text\">CNU<\/span> Fit began to expand services and hire staff, the limitations of his software setup became even more obvious. He eventually realized he needed a system that could:<\/p>\n\n\n\n<ul class=\"wp-block-list ak-ul\">\n<li><p data-renderer-start-pos=\"2346\">Eliminate the inefficiency of 1:1 sessions<\/p><\/li>\n\n\n\n<li><p data-renderer-start-pos=\"2346\">Support more profitable training formats<\/p><\/li>\n\n\n\n<li><p data-renderer-start-pos=\"2436\">Enable staff management and development<\/p><\/li>\n\n\n\n<li><p data-renderer-start-pos=\"2479\">Offer reporting tools to guide strategic decisions<\/p><\/li>\n\n\n\n<li><p data-renderer-start-pos=\"2533\">Scale with the business as it grew to multiple locations<\/p><\/li>\n<\/ul>\n\n\n\n<p>These pain points led Evans to reimagine not just how he trained clients\u2014but how he ran his business.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cI didn\u2019t come up through a gym. I started as a business owner. That gave me a different lens. I knew I needed to build something sustainable from the beginning.\u201d<\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"The-Solution\">The Solution<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Designing-for-Scalability,-Not-Just-Service\">Designing for Scalability, Not Just Service<\/h3>\n\n\n\n<p>Evans didn\u2019t just adapt his training model\u2014he reengineered it for growth. By:<\/p>\n\n\n\n<ul class=\"wp-block-list ak-ul\">\n<li><p data-renderer-start-pos=\"3006\"><strong data-renderer-mark=\"true\">Shortening sessions<\/strong> from 1 hour to 30 minutes<\/p><\/li>\n\n\n\n<li><p data-renderer-start-pos=\"3055\">Moving to <strong data-renderer-mark=\"true\">semi-private training (4:1 ratio)<\/strong><\/p><\/li>\n\n\n\n<li><p data-renderer-start-pos=\"3102\">Having clients <strong data-renderer-mark=\"true\">self-manage warmups and cardio<\/strong><\/p><\/li>\n<\/ul>\n\n\n\n<p>&#8230;he created a more flexible and profitable structure that honored both his clients\u2019 time and his team\u2019s capacity.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cOur clients are CEOs, parents, and professionals. If I can offer a solution that fits into their lives without sacrificing outcomes, that\u2019s a win.\u201d<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"From-Stretch-Sessions-to-a-National-Certification\">From Stretch Sessions to a National Certification<\/h3>\n\n\n\n<p>In 2014, one client asked to skip her workout and just stretch. That request became a game-changer. Over time, Evans developed an entire <strong data-renderer-mark=\"true\">assisted stretch therapy system<\/strong>, which grew from $13K\/year to $246K\/year in revenue by 2024.<\/p>\n\n\n\n<p>He then launched <strong data-renderer-mark=\"true\"><span data-highlighted=\"true\" data-vc=\"highlighted-text\">CNU<\/span> Stretch<\/strong>, a licensed certification program that helps other gyms replicate his success. Key wins include:<\/p>\n\n\n\n<ul class=\"wp-block-list ak-ul\">\n<li><p data-renderer-start-pos=\"3831\">100+ professionals certified to date<\/p><\/li>\n\n\n\n<li><p data-renderer-start-pos=\"3871\">20 gyms licensed in the first year<\/p><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"450\" src=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/06\/CNU-Stretch-__-Habitat-600x450.jpg\" alt=\"CNU Fit staff certifications\" class=\"wp-image-23405\" srcset=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/06\/CNU-Stretch-__-Habitat-600x450.jpg 600w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/06\/CNU-Stretch-__-Habitat-300x225.jpg 300w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/06\/CNU-Stretch-__-Habitat-1024x768.jpg 1024w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/06\/CNU-Stretch-__-Habitat-768x576.jpg 768w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/06\/CNU-Stretch-__-Habitat-1536x1152.jpg 1536w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/06\/CNU-Stretch-__-Habitat-920x690.jpg 920w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/06\/CNU-Stretch-__-Habitat-320x240.jpg 320w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/06\/CNU-Stretch-__-Habitat.jpg 2048w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Building-a-Business-That-Runs-Without-Him\">Building a Business That Runs Without Him<\/h3>\n\n\n\n<p>Evans now works <em data-renderer-mark=\"true\">on<\/em> the business, not <em data-renderer-mark=\"true\">in<\/em> it.<\/p>\n\n\n\n<ul class=\"wp-block-list ak-ul\">\n<li><p data-renderer-start-pos=\"3999\"><strong data-renderer-mark=\"true\">Weekly one-on-ones<\/strong> keep staff aligned and supported<\/p><\/li>\n\n\n\n<li><p data-renderer-start-pos=\"4054\">Staff are trained in multiple disciplines (stretch, nutrition, training)<\/p><\/li>\n\n\n\n<li><p data-renderer-start-pos=\"4130\">Each role has <strong data-renderer-mark=\"true\">a dashboard with custom reports<\/strong> powered by WellnessLiving<\/p><\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWe don\u2019t just promote someone to manager because they\u2019re a good trainer. We build layers and career paths. That\u2019s how you retain talent.\u201d<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Partnering-with-WellnessLiving\">Partnering with WellnessLiving<\/h3>\n\n\n\n<p>Evans has used WellnessLiving for 7+ years and relies on it to support:<\/p>\n\n\n\n<ul class=\"wp-block-list ak-ul\">\n<li><p data-renderer-start-pos=\"4455\"><strong data-renderer-mark=\"true\">Multi-location management:<\/strong> One login, customized experiences per location<\/p><\/li>\n\n\n\n<li><p data-renderer-start-pos=\"4532\"><strong data-renderer-mark=\"true\">Appointment-based scheduling:<\/strong> Unlike class-based platforms, WellnessLiving allows staff to book different types of services in the same slot, ensuring that availability and demand are optimized.<\/p><\/li>\n\n\n\n<li><p data-renderer-start-pos=\"4730\"><strong data-renderer-mark=\"true\">Custom dashboards by role:<\/strong> Entry level trainers see what they need (birthdays, waitlists, attendance); more advanced staff see metrics like lifetime value, revenue, at-risk clients. This supports a sense of shared ownership for the business\u2019s success.<\/p><\/li>\n\n\n\n<li><p data-renderer-start-pos=\"4985\"><strong data-renderer-mark=\"true\">Integrated <span data-highlighted=\"true\" data-vc=\"highlighted-text\"><span class=\"_kqswh2mm\"><span class=\"_5pioz8co _189eyh40 _1il9buyh _19lcevot _d0altlke\" data-testid=\"definition-highlighter\">HSA<\/span><\/span><\/span>\/<span data-highlighted=\"true\" data-vc=\"highlighted-text\"><span class=\"_kqswh2mm\"><span class=\"_5pioz8co _189eyh40 _1il9buyh _19lcevot _d0altlke\" data-testid=\"definition-highlighter\">FSA<\/span><\/span><\/span> processing:<\/strong> By allowing customers to use <span data-highlighted=\"true\" data-vc=\"highlighted-text\">HSA<\/span> and <span data-highlighted=\"true\" data-vc=\"highlighted-text\">FSA<\/span> cards to pay for services, <span data-highlighted=\"true\" data-vc=\"highlighted-text\">CNU<\/span> Fit has brought in hundreds of thousands of additional revenue.<\/p><\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cBusiness should run on numbers, not emotion. WellnessLiving gives me what I need to make fast decisions and coach my team with data.\u201d<\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"The-Results\">The Results<\/h2>\n\n\n\n<ul class=\"wp-block-list ak-ul\">\n<li><p data-renderer-start-pos=\"5309\"><strong data-renderer-mark=\"true\">Revenue Growth:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><p data-renderer-start-pos=\"5328\">$246K from stretch therapy in 2024 (up from $13K in 2020)<\/p><\/li>\n\n\n\n<li><p data-renderer-start-pos=\"5389\">$580K in net owner income in 2024<\/p><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><p data-renderer-start-pos=\"5429\"><strong data-renderer-mark=\"true\">Operational Expansion:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><p data-renderer-start-pos=\"5455\">Multi-location model with seamless scheduling and reporting<\/p><\/li>\n\n\n\n<li><p data-renderer-start-pos=\"5518\"><span data-highlighted=\"true\" data-vc=\"highlighted-text\">CNU<\/span> Stretch licensed in 20+ gyms nationally<\/p><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><p data-renderer-start-pos=\"5567\"><strong data-renderer-mark=\"true\">Staff Development + Retention:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><p data-renderer-start-pos=\"5601\">Positive team culture through weekly mentorship, KPIs, and career pathways<\/p><\/li>\n\n\n\n<li><p data-renderer-start-pos=\"5679\">Team trained to manage upsells, retention, and client experience<\/p><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><p data-renderer-start-pos=\"5749\"><strong data-renderer-mark=\"true\">Client Retention + Satisfaction:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><p data-renderer-start-pos=\"5786\">Customized dashboards help staff personalize service<\/p><\/li>\n\n\n\n<li><p data-renderer-start-pos=\"5842\">Milestone celebrations (e.g. lifetime visits) foster community loyalty<\/p><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cIf you need to collect revenue, book appointments, and systematize your business without confusion, WellnessLiving is your platform. If you\u2019re newer, it\u2019ll help you get organized. If you\u2019re experienced, it\u2019ll help you optimize. Either way, it\u2019s a smart investment.\u201d \u2014 <em data-renderer-mark=\"true\">Evans Armantrading, CEO, <span data-highlighted=\"true\" data-vc=\"highlighted-text\">CNU<\/span> Fit<\/em><\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Closing Thoughts: From Founder to Visionary<\/h2>\n\n\n\n<p>Evans believes small business owners have a duty to create jobs, not just work them. With the right systems, mindset, and software in place, he\u2019s been able to step back from day-to-day operations and focus on the future.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cYour job is to lead, develop your team, and guide the ship. If you\u2019re stuck doing everything yourself, you\u2019re not really running a business\u2014you\u2019re running on fumes.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p><span data-highlighted=\"true\" data-vc=\"highlighted-text\">CNU<\/span> Fit proves that when passion meets process, anything is possible. With WellnessLiving as a long-term partner, Evans is just getting started.<\/p>\n\n\n\n<p><strong>\ud83d\udc49 Ready to take your business to the next level like Evans did? <a href=\"https:\/\/www.wellnessliving.com\/fitness\/software\/\" target=\"_blank\" rel=\"noreferrer noopener\">Book your free demo today<\/a><\/strong>\u00a0and see firsthand how the right tools can power your growth, streamline your operations, and free you to lead with vision.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After transforming his own health through fitness and nutrition, Evans Armantrading set out to help others do the same. In 2009, he launched CNU Fit from his living room. Since then, the business has grown into a high-performing personal training and recovery studio with multiple locations, a nationally licensed stretch [&hellip;]<\/p>\n","protected":false},"author":861,"featured_media":23385,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"disable_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[465],"tags":[628,15034,461,464,2276],"class_list":["post-23383","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-business-management","tag-case-studies","tag-fitness-business-management-software","tag-fitness-studio","tag-software"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How CNU Fit Built a Multi-Revenue Studio with WellnessLiving<\/title>\n<meta name=\"description\" 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