{"id":23575,"date":"2025-07-09T17:28:22","date_gmt":"2025-07-09T21:28:22","guid":{"rendered":"https:\/\/www.wellnessliving.com\/blog\/?p=23575&#038;preview=true&#038;preview_id=23575"},"modified":"2025-10-17T15:08:00","modified_gmt":"2025-10-17T19:08:00","slug":"how-ninja-logic-streamlined-scheduling-and-grew-with-wellnessliving","status":"publish","type":"post","link":"https:\/\/www.wellnessliving.com\/blog\/how-ninja-logic-streamlined-scheduling-and-grew-with-wellnessliving\/","title":{"rendered":"Ninja Logic Streamlined Scheduling and Grew 40% with WellnessLiving"},"content":{"rendered":"\n<div id=\"content\" class=\"highlighter-context page view\" data-inline-comments-target=\"true\" data-testid=\"page-content-only\">\n<div class=\"_19pkidpf _2hwx1wug _otyridpf _18u01wug _1bsb1osq\">\n<div id=\"main-content\" class=\"wiki-content css-7xf3sc e5xcnr80\" data-testid=\"pageContentRendererTestId\" data-vc=\"pageContentRendererTestId\" data-test-appearance=\"full-page\">\n<div class=\"renderer-overrides\">\n<div class=\"cc-11exwsr\">\n<div class=\"ak-renderer-wrapper is-full-page cc-1jke4yk\">\n<div class=\"cc-llkadd\">\n<div class=\"ak-renderer-document\">\n<p id=\"When-Julie-and-Keith-Gelsinger-took-over-Ninja-Logic,-they-wanted-more-than-just-a-gym.-They-wanted-a-thriving-community\u2014and-the-tools-to-run-it-their-way.\" data-renderer-start-pos=\"169\">When Julie and Keith Gelsinger took over Ninja Logic, they wanted more than just a gym. They wanted a thriving community\u2014and the tools to run it their way.<\/p>\n<h2 id=\"Overview\" data-renderer-start-pos=\"327\">Overview<\/h2>\n<p data-renderer-start-pos=\"337\"><strong data-renderer-mark=\"true\">Business Type:<\/strong> Ninja Warrior Gym<br \/><strong data-renderer-mark=\"true\">Location:<\/strong> Hanover, Pennsylvania<br \/><strong data-renderer-mark=\"true\">Founded:<\/strong> 2018 (acquired in 2022 by current owners)<br \/><strong data-renderer-mark=\"true\">Services:<\/strong> Youth and adult classes, birthday parties, open gym, after-school programs, competition training<br \/><strong data-renderer-mark=\"true\">Community Served:<\/strong> Families, competitive athletes, beginners\u2014ages 2 to 70+<\/p>\n<hr role=\"presentation\" \/>\n<h2 id=\"A-Family-Business-Rooted-in-Meaning\" data-renderer-start-pos=\"636\">A Family Business Rooted in Meaning<\/h2>\n<p data-renderer-start-pos=\"673\">When Julie and Keith Gelsinger became the new owners of Ninja Logic in 2022, they weren\u2019t chasing growth for its own sake. They were building something more personal\u2014a space for movement, confidence, and connection for kids and families in their community.<\/p>\n<p data-renderer-start-pos=\"931\">As ninja parents and athletes themselves, they understood how powerful the sport could be. Their goal? Create a thriving gym that could grow without burning out their staff\u2014or themselves.<\/p>\n<blockquote>\n<p data-renderer-start-pos=\"1121\">\u201cWe\u2019re not trying to franchise. We just want to keep offering something meaningful to the community without burnout.\u201d<br \/>\u2014 <em data-renderer-mark=\"true\">Julie Gelsinger, Co-owner<\/em><\/p>\n<\/blockquote>\n<figure><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-23578 size-post-mid\" src=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/07\/Blog-image-2-600x600.png\" alt=\"Julie and Keith Gelsinger of Ninja Logic\" width=\"600\" height=\"600\" srcset=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/07\/Blog-image-2-600x600.png 600w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/07\/Blog-image-2-300x300.png 300w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/07\/Blog-image-2-150x150.png 150w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/07\/Blog-image-2-768x768.png 768w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/07\/Blog-image-2-920x920.png 920w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/07\/Blog-image-2-320x320.png 320w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/07\/Blog-image-2.png 974w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n<p style=\"text-align: center;\" data-renderer-start-pos=\"1121\">\u00a0<\/p>\n<hr role=\"presentation\" \/>\n<h2 id=\"The-Challenge:-Outdated-Tools-and-Operational-Friction\" data-renderer-start-pos=\"1270\"><strong data-renderer-mark=\"true\">The Challenge: Outdated Tools and Operational Friction<\/strong><\/h2>\n<p data-renderer-start-pos=\"1326\">When the Gelsingers took over Ninja Logic, they inherited a system that wasn\u2019t designed to support their unique needs or community-focused business model.<\/p>\n<p data-renderer-start-pos=\"1482\">Common pain points included:<\/p>\n<ul class=\"ak-ul\" data-indent-level=\"1\">\n<li>\n<p data-renderer-start-pos=\"1514\"><strong data-renderer-mark=\"true\">Delayed support:<\/strong> Getting help took weeks\u2014if it came at all<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"1576\"><strong data-renderer-mark=\"true\">Rigid tools:<\/strong> No way to manage parent-child accounts or gather athlete IDs for competitions<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"1670\"><strong data-renderer-mark=\"true\">Mobile limitations:<\/strong> They couldn\u2019t run the business on the go<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"1734\"><strong data-renderer-mark=\"true\">Client confusion:<\/strong> Parents often registered themselves instead of their children<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"1817\"><strong data-renderer-mark=\"true\">Staff inefficiency:<\/strong> Workarounds and manual fixes slowed everyone down<\/p>\n<\/li>\n<\/ul>\n<blockquote>\n<p data-renderer-start-pos=\"1891\">\u201cI use a lot of technology in my full-time job. I needed tools that could grow with us\u2014and our old software platform could not.\u201d \u2013 Julie Gelsinger<\/p>\n<\/blockquote>\n<hr role=\"presentation\" \/>\n<h2 id=\"The-Solution:-A-Flexible,-Partner-Focused-Platform\" data-renderer-start-pos=\"2041\"><strong data-renderer-mark=\"true\">The Solution: A Flexible, Partner-Focused Platform<\/strong><\/h2>\n<p data-renderer-start-pos=\"2093\">Julie began researching fitness studio software platforms that could meet their evolving needs. From the first call, <strong data-renderer-mark=\"true\">WellnessLiving stood out.<\/strong><\/p>\n<blockquote>\n<p data-renderer-start-pos=\"2238\">\u201cThey answered all the questions in my head\u2026 they really listened to our needs. I was sold.\u201d \u2013 Julie Gelsinger<\/p>\n<\/blockquote>\n<p data-renderer-start-pos=\"2351\">With <strong data-renderer-mark=\"true\">WellnessLiving\u2019s all-in-one platform<\/strong>, Ninja Logic gained:<\/p>\n<ul class=\"ak-ul\" data-indent-level=\"1\">\n<li>\n<p data-renderer-start-pos=\"2417\">A <strong data-renderer-mark=\"true\">responsive support team<\/strong> that calls back promptly<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"2471\"><strong data-renderer-mark=\"true\">Mobile access and client scheduling tools<\/strong> they can use anytime, anywhere<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"2547\">A <strong data-renderer-mark=\"true\">robust parent-child account structure<\/strong> for easier family bookings<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"2617\"><strong data-renderer-mark=\"true\">Custom fields<\/strong> to track league athlete IDs<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"2662\"><strong data-renderer-mark=\"true\">Age-based purchase restrictions<\/strong> to prevent sign-up errors<\/p>\n<\/li>\n<\/ul>\n<blockquote>\n<p data-renderer-start-pos=\"2724\">\u201cThe software keeps changing and getting better. When I open up a screen and go \u2018Wow, this is different,\u2019 it makes me smile that we\u2019re part of something.\u201d \u2013 Julie Gelsinger<\/p>\n<\/blockquote>\n<hr role=\"presentation\" \/>\n<h2 id=\"The-Results:-40%-Revenue-Growth-and-Day-to-Day-Ease\" data-renderer-start-pos=\"2902\"><strong data-renderer-mark=\"true\">The Results: 40% Revenue Growth and Day-to-Day Ease<\/strong><\/h2>\n<p data-renderer-start-pos=\"2955\">From increased earnings to time savings, Ninja Logic is reaping the benefits of using management software that truly meets their needs.\u00a0<\/p>\n<ul>\n<li id=\"40%-Revenue-Growth\" data-renderer-start-pos=\"2955\"><strong>Revenue Growth<\/strong>: Since switching, Ninja Logic has increased monthly revenue by more than 40%.<\/li>\n<li data-renderer-start-pos=\"2955\"><strong>Streamlined Competition Management<\/strong>: League data\u2014like athlete IDs\u2014is now collected and exported in minutes instead of hours.<\/li>\n<li data-renderer-start-pos=\"2955\"><strong>Fewer Client Errors<\/strong>: Family account workflows and age-gated tools reduced booking mistakes and client confusion.<\/li>\n<li data-renderer-start-pos=\"2955\"><strong>Mobility and Time Savings<\/strong>: Julie and Keith can manage operations from anywhere using the app.<\/li>\n<\/ul>\n<blockquote>\n<p data-renderer-start-pos=\"3388\">\u201cI book birthday parties while driving. I pull off, use the app, and people don\u2019t even know I\u2019m not at the gym.\u201d \u2013 Keith Gelsinger<\/p>\n<\/blockquote>\n<p id=\"Confident,-Capable-Staff\" data-renderer-start-pos=\"3521\">Beyond revenue growth and convenience, Julie and Keith have also noticed improvements in how their staff operate. Their team is confident and capable when it comes to using the software and managing their day-to-day work.\u00a0Teen instructors and full-time staff use the app to clock in, manage schedules, and serve clients with ease.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-23577 size-post-mid\" src=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/07\/Blog-image-1-600x600.png\" alt=\"Ninja Logic\" width=\"600\" height=\"600\" srcset=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/07\/Blog-image-1-600x600.png 600w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/07\/Blog-image-1-300x300.png 300w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/07\/Blog-image-1-150x150.png 150w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/07\/Blog-image-1-768x768.png 768w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/07\/Blog-image-1-320x320.png 320w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/07\/Blog-image-1.png 774w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n<p style=\"text-align: center;\" data-renderer-start-pos=\"3547\">\u00a0<\/p>\n<hr role=\"presentation\" \/>\n<h2 id=\"Favorite-Features\" data-renderer-start-pos=\"3658\"><strong data-renderer-mark=\"true\">Favorite Features<\/strong><\/h2>\n<div class=\"pm-table-container with-shadow-observer\" data-layout=\"custom\" data-testid=\"table-container\">\n<div class=\"pm-table-wrapper\" data-number-column=\"false\" data-layout=\"default\" data-autosize=\"false\" data-table-local-id=\"2102bc60-f370-45d0-98cd-ec46154030c1\" data-table-width=\"760\" data-vc=\"table-node-wrapper\">\n<table style=\"width: 87.6515%;\" data-testid=\"renderer-table\" data-number-column=\"false\" data-table-width=\"760\" data-layout=\"default\"><colgroup> <col \/> <col \/><\/colgroup>\n<tbody>\n<tr>\n<th class=\"ak-renderer-tableHeader-sortable-column__wrapper\" style=\"width: 28.6598%;\" colspan=\"1\" rowspan=\"1\" aria-sort=\"none\">\n<div class=\"ak-renderer-tableHeader-sortable-column\">\n<p data-renderer-start-pos=\"3680\"><strong data-renderer-mark=\"true\">Feature<\/strong><\/p>\n<figure class=\"ak-renderer-tableHeader-sorting-icon__wrapper ak-renderer-tableHeader-sorting-icon__no-order\">\n<div role=\"presentation\">\n<div class=\"ak-renderer-tableHeader-sorting-icon  cc-xy3osd\" tabindex=\"0\" role=\"button\" aria-label=\"No sort applied to the column\" aria-disabled=\"false\" aria-hidden=\"false\">\n<div class=\"sorting-icon-svg__no_order ak-renderer-tableHeader-sorting-icon-inactive cc-37vp66\">\u00a0<\/div>\n<\/div>\n<\/div>\n<\/figure>\n<\/div>\n<\/th>\n<th class=\"ak-renderer-tableHeader-sortable-column__wrapper\" style=\"width: 70.3525%;\" colspan=\"1\" rowspan=\"1\" aria-sort=\"none\">\n<div class=\"ak-renderer-tableHeader-sortable-column\">\n<p data-renderer-start-pos=\"3691\"><strong data-renderer-mark=\"true\">Why It Matters<\/strong><\/p>\n<figure class=\"ak-renderer-tableHeader-sorting-icon__wrapper ak-renderer-tableHeader-sorting-icon__no-order\">\n<div role=\"presentation\">\n<div class=\"ak-renderer-tableHeader-sorting-icon  cc-xy3osd\" tabindex=\"0\" role=\"button\" aria-label=\"No sort applied to the column\" aria-disabled=\"false\" aria-hidden=\"false\">\n<div class=\"sorting-icon-svg__no_order ak-renderer-tableHeader-sorting-icon-inactive cc-37vp66\">\u00a0<\/div>\n<\/div>\n<\/div>\n<\/figure>\n<\/div>\n<\/th>\n<\/tr>\n<tr>\n<td style=\"width: 28.6598%;\" colspan=\"1\" rowspan=\"1\">\n<p data-renderer-start-pos=\"3711\"><strong data-renderer-mark=\"true\">Parent\/Child Accounts<\/strong><\/p>\n<\/td>\n<td style=\"width: 70.3525%;\" colspan=\"1\" rowspan=\"1\">\n<p data-renderer-start-pos=\"3736\">Simplifies family management\u2014one login, multiple children<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 28.6598%;\" colspan=\"1\" rowspan=\"1\">\n<p data-renderer-start-pos=\"3799\"><strong data-renderer-mark=\"true\">Attendance App<\/strong><\/p>\n<\/td>\n<td style=\"width: 70.3525%;\" colspan=\"1\" rowspan=\"1\">\n<p data-renderer-start-pos=\"3817\">Kids check themselves in\u2014encouraging independence and reducing front desk traffic<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 28.6598%;\" colspan=\"1\" rowspan=\"1\">\n<p data-renderer-start-pos=\"3904\"><strong data-renderer-mark=\"true\">Custom Athlete ID Fields<\/strong><\/p>\n<\/td>\n<td style=\"width: 70.3525%;\" colspan=\"1\" rowspan=\"1\">\n<p data-renderer-start-pos=\"3932\">Automates competition setup for league compliance<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 28.6598%;\" colspan=\"1\" rowspan=\"1\">\n<p data-renderer-start-pos=\"3987\"><strong data-renderer-mark=\"true\">Mobile Access<\/strong><\/p>\n<\/td>\n<td style=\"width: 70.3525%;\" colspan=\"1\" rowspan=\"1\">\n<p data-renderer-start-pos=\"4004\">Owners can manage their gym from anywhere<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 28.6598%;\" colspan=\"1\" rowspan=\"1\">\n<p data-renderer-start-pos=\"4051\"><strong data-renderer-mark=\"true\">Age-Gated Booking Rules<\/strong><\/p>\n<\/td>\n<td style=\"width: 70.3525%;\" colspan=\"1\" rowspan=\"1\">\n<p data-renderer-start-pos=\"4078\">Prevents adult sign-ups in kid-only classes<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 28.6598%;\" colspan=\"1\" rowspan=\"1\">\n<p data-renderer-start-pos=\"4127\"><strong data-renderer-mark=\"true\">Responsive Support<\/strong><\/p>\n<\/td>\n<td style=\"width: 70.3525%;\" colspan=\"1\" rowspan=\"1\">\n<p data-renderer-start-pos=\"4149\">Help is always a quick message or phone call away<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"sentinel-right\">\u00a0<\/div>\n<\/div>\n<\/div>\n<hr role=\"presentation\" \/>\n<h2 id=\"In-Their-Words\" data-renderer-start-pos=\"4204\"><strong data-renderer-mark=\"true\">In Their Words<\/strong><\/h2>\n<blockquote>\n<p data-renderer-start-pos=\"4221\">\u201cWhat I love about WellnessLiving is their willingness to work with us to help our business grow.\u201d<br \/>\u2013 Keith Gelsinger, Co-owner<\/p>\n<\/blockquote>\n<blockquote>\n<p data-renderer-start-pos=\"4351\">\u201cI was the skeptic when we switched. But now, I turn down every sales call from other platforms. I tell them: we\u2019re happy with who we have\u2014don\u2019t bother.\u201d<br \/>\u2013 Keith Gelsinger<\/p>\n<\/blockquote>\n<blockquote>\n<p data-renderer-start-pos=\"4526\">\u201cNow I don\u2019t have to work as hard. We helped a side of our business we didn\u2019t even know we needed help with.\u201d<br \/>\u2013 Julie Gelsinger<\/p>\n<\/blockquote>\n<hr role=\"presentation\" \/>\n<h2 id=\"Where-They\u2019re-Headed:-Building-Community,-One-Obstacle-at-a-Time\" data-renderer-start-pos=\"4657\"><strong data-renderer-mark=\"true\">Where They\u2019re Headed: Building Community, One Obstacle at a Time<\/strong><\/h2>\n<p data-renderer-start-pos=\"4723\">For Julie and Keith, Ninja Logic is more than a business\u2014it\u2019s part of their family\u2019s story. Their daughter, now nearly 13, competes in ninja competitions and has friends around the world through the sport. Watching her grow stronger and more confident has been one of the most rewarding parts of the journey.<\/p>\n<blockquote>\n<p data-renderer-start-pos=\"5034\">\u201cI love seeing our daughter solve problems, be athletic, have friends all over the world, and be part of a community that supports her\u2014even in failure.\u201d \u2013 Julie Gelsinger<\/p>\n<\/blockquote>\n<p data-renderer-start-pos=\"5207\">What\u2019s next? They\u2019re keeping it flexible. Maybe their daughter will take over someday. Maybe they\u2019ll bring in a manager while they travel. Or maybe they\u2019ll just keep doing what works.<\/p>\n<p data-renderer-start-pos=\"5392\">Julie is still teaching full-time as an art teacher. Keith is, in his words, \u201cthe busiest retired person you\u2019ll ever meet.\u201d But neither of them minds.<\/p>\n<blockquote>\n<p data-renderer-start-pos=\"5545\">\u201cWe have no intention of selling or stepping away. We love what this has become\u2014for our family, and for the community.\u201d &#8211; Julie Gelsinger<\/p>\n<\/blockquote>\n<p data-renderer-start-pos=\"5685\">They\u2019re not chasing scale. They\u2019re investing in people, values, and a business that fits their life.<\/p>\n<hr role=\"presentation\" \/>\n<h2 id=\"Success-Looks-Different-for-Every-Business\" data-renderer-start-pos=\"5788\">Success Looks Different for Every Business<\/h2>\n<p data-renderer-start-pos=\"5832\">Whether you\u2019re managing a multi-location brand or a community-focused gym, <strong data-renderer-mark=\"true\">WellnessLiving\u2019s fitness studio software<\/strong> is built to support your goals.<\/p>\n<p data-renderer-start-pos=\"5981\">Success isn\u2019t just about growth. It\u2019s about building ease, strengthening relationships, and staying connected to what matters most.<\/p>\n<hr role=\"presentation\" \/>\n<h2 id=\"Ready-to-grow-your-business-your-way?\" data-renderer-start-pos=\"6115\">Ready to grow your business your way?<\/h2>\n<p data-renderer-start-pos=\"6154\">\ud83d\udc49 <a href=\"https:\/\/www.wellnessliving.com\/knowledge-sharing\/request-demo-form\/\" target=\"_blank\" rel=\"noopener\"><strong data-renderer-mark=\"true\">Book your free demo today<\/strong><\/a> and see how WellnessLiving can support your mission\u2014whether that means scaling up or simply making space for what you love.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>When Julie and Keith Gelsinger took over Ninja Logic, they wanted more than just a gym. They wanted a thriving community\u2014and the tools to run it their way. Overview Business Type: Ninja Warrior GymLocation: Hanover, PennsylvaniaFounded: 2018 (acquired in 2022 by current owners)Services: Youth and adult classes, birthday parties, open [&hellip;]<\/p>\n","protected":false},"author":861,"featured_media":23579,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"disable_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[465],"tags":[628,15034,2276],"class_list":["post-23575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-business-management","tag-case-studies","tag-software"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ninja Logic Streamlined Scheduling and Grew 40% with WellnessLiving<\/title>\n<meta name=\"description\" content=\"Ninja Logic grew 40% after switching to 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