{"id":23660,"date":"2025-07-23T13:37:08","date_gmt":"2025-07-23T17:37:08","guid":{"rendered":"https:\/\/www.wellnessliving.com\/blog\/?p=23660&#038;preview=true&#038;preview_id=23660"},"modified":"2026-02-19T17:15:20","modified_gmt":"2026-02-19T22:15:20","slug":"how-to-write-emails-your-clients-cant-ignore-and-turn-them-into-bookings","status":"publish","type":"post","link":"https:\/\/www.wellnessliving.com\/blog\/how-to-write-emails-your-clients-cant-ignore-and-turn-them-into-bookings\/","title":{"rendered":"How to Write Emails Your Clients Can\u2019t Ignore (And Turn Them Into Bookings)"},"content":{"rendered":"\n<p>Email is one of the most powerful (and underused) marketing tools. While social media steals the spotlight, email quietly delivers an average of $36 for every $1 spent, making it among the best ways to re-engage clients, boost bookings, and grow your wellness business.<\/p>\n\n\n\n<p>But it&#8217;s not as easy as it seems. <\/p>\n\n\n\n<p>At WellnessLiving, we\u2019ve seen firsthand what happens when businesses take the time to refine their subject lines, personalize their content, and automate with care. The result? Fewer unsubscribes. More clicks. And most importantly, more repeat visits.<\/p>\n\n\n\n<p>In our recent WellnessLiving Live webinar, we covered the key strategies behind writing emails your clients can\u2019t ignore. Below, we\u2019ll walk you through the highlights, plus link you to step-by-step guides and videos so you can put these tactics to work right away.<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><div class=\"custom-yoast-toc-title\">This guide covers: <\/div><ul><li><a href=\"#Why-Email-Still-Works-(Better-Than-Ever)\" data-level=\"2\">Why email still works (better than ever)<\/a><\/li><li><a href=\"#Make-It-Visual-(and-Mobile-Friendly)\" data-level=\"2\">Make it visual (and mobile-friendly)<\/a><\/li><li><a href=\"#Write-Like-a-Human.-Make-It-About-Them.\" data-level=\"2\">Write like a human. Make it about them.<\/a><\/li><li><a href=\"#Segment-Your-Audience-for-Better-Results\" data-level=\"2\">Segment your audience for better results<\/a><\/li><li><a href=\"#Timing,-Frequency,-and-Format:-When-and-How-to-Send\" data-level=\"2\">Timing, frequency, and format: When and how to send<\/a><\/li><li><a href=\"#Ready-to-Level-Up-Your-Email-Game?\" data-level=\"2\">Ready to level up your email game?<\/a><\/li><li><a href=\"#h-faqs-about-writing-effective-client-emails\" data-level=\"2\">\u2753 FAQs about writing effective client emails \u2753<\/a><\/li><\/ul><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Why-Email-Still-Works-(Better-Than-Ever)\">Why email still works (better than ever)<\/h2>\n\n\n\n<p>While your clients scroll past dozens of ads each day, they still check their email, often before they\u2019ve even had coffee. According to recent research:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>99% of consumers check email daily<\/li>\n\n\n\n<li>More than 60% open marketing emails on mobile<\/li>\n\n\n\n<li>Email marketing drives one of the highest returns of any channel<\/li>\n<\/ul>\n\n\n\n<p>For wellness businesses like spas, fitness studios, and salons, email can be a direct path to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rebooking past clients<\/li>\n\n\n\n<li>Promoting special offers or classes<\/li>\n\n\n\n<li>Building trust through education and community<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Make-It-Visual-(and-Mobile-Friendly)\">Make it visual (and mobile-friendly)<\/h2>\n\n\n\n<p>More than half of your emails will be opened on a phone. That means:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Keep subject lines short (30\u201340 characters)<\/li>\n\n\n\n<li>Use large, tap-friendly CTA buttons<\/li>\n\n\n\n<li>Avoid clutter: use white space and clear structure<\/li>\n\n\n\n<li>Add visuals or videos to boost engagement<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc49 <strong><a href=\"https:\/\/www.wellnessliving.com\/features\/email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">See how it\u2019s done with WellnessLiving<\/a><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Learn how to write and design beautiful emails using WellnessLiving\u2019s <a href=\"https:\/\/www.youtube.com\/watch?v=Hg9ejXkn1TQ\" target=\"_blank\" rel=\"noreferrer noopener\">Visual Editor<\/a>.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.loom.com\/share\/c01468db71e44b8496b83eb2dc48826e\" target=\"_blank\" rel=\"noreferrer noopener\">Embed Video in Emails to Drive Engagement<\/a><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"830\" height=\"392\" src=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/07\/WL-Visual-Editor-image-63205-830px.png\" alt=\"A screenshot of WellnessLiving's email marketing editor. \" class=\"wp-image-23661\" srcset=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/07\/WL-Visual-Editor-image-63205-830px.png 830w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/07\/WL-Visual-Editor-image-63205-830px-300x142.png 300w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/07\/WL-Visual-Editor-image-63205-830px-768x363.png 768w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/07\/WL-Visual-Editor-image-63205-830px-600x283.png 600w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/07\/WL-Visual-Editor-image-63205-830px-320x151.png 320w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><figcaption class=\"wp-element-caption\">WellnessLiving\u2019s Visual Editor<\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"Write-Like-a-Human.-Make-It-About-Them.\">Write like a human. Make it about them.<\/h2>\n\n\n\n<p>Once they open your email, the body copy has to carry the momentum forward. The key? Write like a person, not a brand.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Start with a hook<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cHi Sarah, You are making great progress!<\/p>\n<\/blockquote>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Use email variables<\/strong> to take personalization to the next level.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Hi [First Name],<\/p>\n\n\n\n<p>We noticed you attended your first double points workshop, [Service Name]. Check out your new rewards [Balance] and make sure to use them to get your next massage!<\/p>\n<\/blockquote>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Speak to your client\u2019s goals\u2014not your business\u2019s agenda<\/li>\n<\/ul>\n\n\n\n<p><strong>Instead of:<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWe\u2019re excited to announce a new class!\u201d<\/p>\n<\/blockquote>\n\n\n\n<p><strong>Try:<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cNeed a midweek reset? Our new stress-melting class starts next week.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>Every sentence should guide the reader toward <strong>one clear call-to-action (CTA)<\/strong>: like booking a spot or claiming a discount. If you need help with ideas and writing catchy copy, free AI tools like ChatGPT can help.<\/p>\n\n\n\n<p>\ud83c\udfaf <strong>See it in action:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Video: <a href=\"https:\/\/www.loom.com\/share\/072475ed7a744238b65cdf3784f386cb?sid=b79c5b08-331a-4a63-8859-c70c38d01691\" target=\"_blank\" rel=\"noreferrer noopener\">Using Email Variables for Personalized Messaging<\/a><\/li>\n\n\n\n<li>List of Available Email Variables: <a href=\"https:\/\/help.wellnessliving.com\/en\/articles\/9682043-email-variables\" target=\"_blank\" rel=\"noreferrer noopener\">Email variables | WellnessLiving Help Center<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Segment-Your-Audience-for-Better-Results\">Segment your audience for better results<\/h2>\n\n\n\n<p>If you\u2019ve ever received a completely irrelevant promo email, you know how fast it leads to an unsubscribe.<\/p>\n\n\n\n<p>The fix? Segmentation, organizing your list based on booking history, service type, or demographics, so you only send what\u2019s most relevant. Let\u2019s say you offer both Pilates classes and massage therapy. Your Pilates crowd wants class updates. Your massage clients want stress-relief tips and add-on offers.<\/p>\n\n\n\n<p>\ud83c\udfa5<strong> Learn how to segment in WellnessLiving:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.loom.com\/share\/cdf9e443674b48d3964cf43bdb3f7535?sid=5529984d-05c1-4610-b232-7dc7fb874801\" target=\"_blank\" rel=\"noreferrer noopener\">Create Client Groups &amp; Custom Icons<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.loom.com\/share\/2ea565ab40664cdeb659d123815fbd2c\" target=\"_blank\" rel=\"noreferrer noopener\">Send Messages to Specific Client Groups<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.loom.com\/share\/44532835825b4c75b9114b98415e16d8?sid=41c01a8c-67c6-402c-a76a-03c76f51c20b\" target=\"_blank\" rel=\"noreferrer noopener\">Offer Exclusive Discounts to VIPs<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.loom.com\/share\/c0a0e942894740a38edbe944cbb9ecd5\" target=\"_blank\" rel=\"noreferrer noopener\">Automated Emails for Specific Client Groups<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Timing,-Frequency,-and-Format:-When-and-How-to-Send\">Timing, frequency, and format: When and how to send<\/h2>\n\n\n\n<p>The best email content still needs good timing. Here\u2019s what the data shows:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Best days:<\/strong> Tuesday\u2013Thursday<\/li>\n\n\n\n<li><strong>Best times:<\/strong> 10\u202fAM\u201312\u202fPM or 7\u20139\u202fPM<\/li>\n\n\n\n<li><strong>Frequency:<\/strong> Weekly or biweekly for most businesses<\/li>\n<\/ul>\n\n\n\n<p>Too many emails = fatigue. Too few = forgotten.<\/p>\n\n\n\n<p>With WellnessLiving, you can schedule emails in advance and even use calendar checkpoints to stay consistent.<\/p>\n\n\n\n<p>\ud83e\udde0 <strong>Bonus!<\/strong> Track your results for clicks, unsubscribes, and bookings using WellnessLiving\u2019s <a href=\"https:\/\/help.wellnessliving.com\/en\/articles\/10858112-marketing-campaigns-report\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Campaigns Report<\/a> to see what\u2019s working and what needs an upgrade when communicating with your community!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"515\" src=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/07\/MARKETING-CAMPAIGNS-R67-1024x515.png\" alt=\"A screenshot of WellnessLiving's marking campaigns report. \" class=\"wp-image-23662\" srcset=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/07\/MARKETING-CAMPAIGNS-R67-1024x515.png 1024w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/07\/MARKETING-CAMPAIGNS-R67-300x151.png 300w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/07\/MARKETING-CAMPAIGNS-R67-768x386.png 768w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/07\/MARKETING-CAMPAIGNS-R67-1536x773.png 1536w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/07\/MARKETING-CAMPAIGNS-R67-920x463.png 920w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/07\/MARKETING-CAMPAIGNS-R67-600x302.png 600w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/07\/MARKETING-CAMPAIGNS-R67-320x161.png 320w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/07\/MARKETING-CAMPAIGNS-R67.png 1632w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">WellnessLiving\u2019s <a href=\"https:\/\/help.wellnessliving.com\/en\/articles\/10858112-marketing-campaigns-report\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Campaigns Report<\/a><\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"Ready-to-Level-Up-Your-Email-Game?\">Ready to level up your email game?<\/h2>\n\n\n\n<p>Email can be your most powerful channel for building community, boosting retention, and filling your classes and appointments. It all starts with writing messages that feel timely, personal, and valuable.<\/p>\n\n\n\n<p>So here\u2019s your challenge:<br><strong>Pick one strategy from this post and implement it this week.<\/strong> Try a new subject line. Segment your list. Schedule a campaign. The more you test, the better you\u2019ll get, and the more clients will book.<\/p>\n\n\n\n<p>Want to revisit the full webinar? Check back here soon for the webinar link<br>\u25b6\ufe0f <a href=\"https:\/\/www.youtube.com\/watch?v=Hg9ejXkn1TQ\" target=\"_blank\" rel=\"noreferrer noopener\">Watch the replay: How to Write Emails Your Clients Can\u2019t Ignore<\/a><\/p>\n\n\n\n<p>Ready to see how easy WellnessLiving can make your marketing campaigns? <strong><a href=\"https:\/\/www.wellnessliving.com\/home.html\" target=\"_blank\" rel=\"noreferrer noopener\">Reach out for a free, no-commitment demo today!<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-faqs-about-writing-effective-client-emails\">\u2753 FAQs about writing effective client emails \u2753<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1766525240587\"><strong class=\"schema-faq-question\">How can I increase my email open rates with better subject lines?<\/strong> <p class=\"schema-faq-answer\">Keep subject lines short, clear, and benefit-focused. Use action-oriented language and curiosity without clickbait. Testing emojis or personalization can also lift opens.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1766525385944\"><strong class=\"schema-faq-question\">Should I personalize emails for different client segments?<\/strong> <p class=\"schema-faq-answer\">Yes. Segment by interests, visit history, membership type, or behavior. Personalized emails feel more relevant and consistently perform better than one-size-fits-all messages.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1766525402870\"><strong class=\"schema-faq-question\">How should I structure an email layout for readability and engagement?<\/strong> <p class=\"schema-faq-answer\">Use short paragraphs, clear headings, bullet points, and one main CTA. Design for mobile first so messages are easy to scan and act on quickly. Don&#8217;t overuse bold or italic formatting, and follow <a href=\"https:\/\/accessibe.com\/blog\/knowledgebase\/ada-compliant-colors\" target=\"_blank\" rel=\"noreferrer noopener\">ADA recommendations for colors and fonts<\/a>. <\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1766525562470\"><strong class=\"schema-faq-question\">How do I write subject lines that avoid spam filters but still convert?<\/strong> <p class=\"schema-faq-answer\">Avoid ALL CAPS, excessive punctuation, and spammy words like \u201cFREE!!!\u201d. Focus on clear value, natural language, and relevance to improve deliverability and engagement.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1766525589021\"><strong class=\"schema-faq-question\">How do I measure email campaign success (open rates, click-through rates)?<\/strong> <p class=\"schema-faq-answer\">Track open rates, click-through rates, conversions, and bookings. Compare results over time and test different subject lines, content, and CTAs to improve performance. <a href=\"https:\/\/www.wellnessliving.com\/features\/advanced-reporting\/\" target=\"_blank\" rel=\"noreferrer noopener\">WellnessLiving offers an all-in-one system that keeps your marketing and reporting all in one place.<\/a><\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Email is one of the most powerful (and underused) marketing tools. While social media steals the spotlight, email quietly delivers an average of $36 for every $1 spent, making it among the best ways to re-engage clients, boost bookings, and grow your wellness business. But it&#8217;s not as easy as [&hellip;]<\/p>\n","protected":false},"author":861,"featured_media":23665,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"disable_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[466,17803],"tags":[628,463,290,17873,497,496,2276],"class_list":["post-23660","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-management","category-webinars","tag-business-management","tag-business-management-software","tag-email","tag-email-marketing","tag-email-marketing-automation","tag-email-marketing-campaigns","tag-software"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Write Emails Your Clients Can\u2019t Ignore - WellnessLiving<\/title>\n<meta name=\"description\" content=\"Discover how to boost bookings and re-engage clients with high-impact emails\u2014get tips, tools, and templates from WellnessLiving.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wellnessliving.com\/blog\/how-to-write-emails-your-clients-cant-ignore-and-turn-them-into-bookings\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Write Emails Your Clients Can\u2019t Ignore (And Turn Them Into Bookings)\" \/>\n<meta property=\"og:description\" content=\"Discover how to boost bookings and re-engage clients with high-impact emails\u2014get tips, tools, and templates from WellnessLiving.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wellnessliving.com\/blog\/how-to-write-emails-your-clients-cant-ignore-and-turn-them-into-bookings\/\" \/>\n<meta property=\"og:site_name\" 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