{"id":23696,"date":"2025-07-30T15:36:01","date_gmt":"2025-07-30T19:36:01","guid":{"rendered":"https:\/\/www.wellnessliving.com\/blog\/?p=23696&#038;preview=true&#038;preview_id=23696"},"modified":"2026-02-06T11:38:36","modified_gmt":"2026-02-06T16:38:36","slug":"how-conquer-ninja-gym-caught-the-ninja-wave-and-scaled-with-wellnessliving","status":"publish","type":"post","link":"https:\/\/www.wellnessliving.com\/blog\/how-conquer-ninja-gym-caught-the-ninja-wave-and-scaled-with-wellnessliving\/","title":{"rendered":"How Conquer Ninja Gym Caught the Ninja Wave and Scaled"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/07\/Dan-ninja-600x400.jpeg\" alt=\"Dan Delano, a competitive bowler-turned-ninja athlete, competing on American Ninja Warrior in 2015\" class=\"wp-image-23697\" srcset=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/07\/Dan-ninja-600x400.jpeg 600w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/07\/Dan-ninja-300x200.jpeg 300w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/07\/Dan-ninja-1024x683.jpeg 1024w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/07\/Dan-ninja-768x512.jpeg 768w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/07\/Dan-ninja-920x613.jpeg 920w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/07\/Dan-ninja-320x213.jpeg 320w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/07\/Dan-ninja.jpeg 1260w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"438\" src=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/07\/Conquer-Ninja-2-e1753903185495-600x438.jpeg\" alt=\"Conquer Ninja Gym\" class=\"wp-image-23700\" srcset=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/07\/Conquer-Ninja-2-e1753903185495-600x438.jpeg 600w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/07\/Conquer-Ninja-2-e1753903185495-300x219.jpeg 300w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/07\/Conquer-Ninja-2-e1753903185495-1024x747.jpeg 1024w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/07\/Conquer-Ninja-2-e1753903185495-768x561.jpeg 768w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/07\/Conquer-Ninja-2-e1753903185495-1536x1121.jpeg 1536w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/07\/Conquer-Ninja-2-e1753903185495-920x671.jpeg 920w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/07\/Conquer-Ninja-2-e1753903185495-320x234.jpeg 320w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/07\/Conquer-Ninja-2-e1753903185495.jpeg 1688w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"338\" src=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/07\/Conquer-Ninja-5-600x338.jpeg\" alt=\"Conquer Ninja Gym customer\" class=\"wp-image-23701\" srcset=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/07\/Conquer-Ninja-5-600x338.jpeg 600w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/07\/Conquer-Ninja-5-300x169.jpeg 300w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/07\/Conquer-Ninja-5-1024x576.jpeg 1024w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/07\/Conquer-Ninja-5-768x432.jpeg 768w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/07\/Conquer-Ninja-5-1536x864.jpeg 1536w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/07\/Conquer-Ninja-5-920x518.jpeg 920w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/07\/Conquer-Ninja-5-320x180.jpeg 320w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/07\/Conquer-Ninja-5.jpeg 1800w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"Overview\">Overview<\/h2>\n\n\n\n<p><strong>Company Name:<\/strong> <a href=\"https:\/\/www.conquerninja.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Conquor Ninja Gyms<\/a><br><strong>Business Type:<\/strong>&nbsp;Ninja Warrior Gym Franchise<br><strong>Headquarters:<\/strong>&nbsp;Minnesota (with 12 locations across MN, ND, and AZ)<br><strong>Founded:<\/strong>&nbsp;2015<br><strong>Services Offered:<\/strong>&nbsp;Ninja warrior-style classes for youth and adults, competitive teams, private lessons, birthday parties, field trips, open gym, summer camps, ninja competitions, events, and school partnerships<br><strong>Community Served:<\/strong>&nbsp;Kids, teens, and adults of all levels\u2014from first-timers to American Ninja Warrior competitors; often entire families train together<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Introduction:-A-Rising-Movement,-a-Perfect-Moment\">Introduction: A Rising Movement, a Perfect Moment<\/h2>\n\n\n\n<p>In 2015,&nbsp;<em>American Ninja Warrior<\/em>&nbsp;exploded in popularity\u2014sparking a nationwide interest in obstacle course training. Kids, teens, and adults wanted to climb, swing, and vault like the athletes on TV. But there weren\u2019t many places to train.<\/p>\n\n\n\n<p>That\u2019s when&nbsp;<strong>Jake Marshman<\/strong>, a Minnesota entrepreneur with a background in indoor sports facilities, spotted the opportunity. \u201cI had a sand volleyball gym with some light ninja obstacles in the corner, just for fun,\u201d he recalls. What started as a side experiment soon captured his imagination. \u201cI loved it\u2014it was functional, fun, and not just for adults. It brought kids, families, everybody together.\u201d Eventually, Jake pivoted his business focus to obstacle-based training and the rest is history.<\/p>\n\n\n\n<p>It was then that Conquer Ninja caught the attention of&nbsp;<a href=\"https:\/\/www.youtube.com\/watch?v=X10PDLMZwBQ\" target=\"_blank\" rel=\"noreferrer noopener\">Dan Delano<\/a>, a competitive bowler-turned-ninja athlete who had competed on&nbsp;<em>American Ninja Warrior<\/em>&nbsp;in 2015. Dan and his friends were looking for a place to train and Jake\u2019s gym became like a second home. Dan took a job managing the facility and decade later, he\u2019s the company\u2019s IT Director, helping run operations across a dozen locations.<\/p>\n\n\n\n<p>\u201cBack then, it was just a few of us doing it for fun,\u201d Dan says. \u201cNow, it\u2019s grown into this whole community.\u201d<\/p>\n\n\n\n<p>Together, Jake and Dan have grown Conquer Ninja into one of the largest ninja gym franchises in North America\u2014helping families, competitive athletes, and everyday fitness seekers level up in fitness\u2026 and fun.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Business-Snapshot:-Growing-Ninja-Athletes-Across-Generations\">Business Snapshot: Growing Ninja Athletes Across Generations<\/h2>\n\n\n\n<p>Conquer Ninja is very different from your traditional gym. Designed for youth and adults of all skill levels, each location features a full-scale ninja warrior-style obstacle course. Members can train casually, compete at an elite level, or just come for birthday parties and open gym play.<\/p>\n\n\n\n<p>There are competitive youth teams, adult drop-ins, summer camps, and skill-building classes. But what truly sets Conquer Ninja apart is its community: entire families often train together, with parents and kids sharing the experience.<\/p>\n\n\n\n<p><strong>Conquer Ninja<\/strong>&nbsp;offers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ninja warrior\u2013style obstacle courses for all levels<\/li>\n\n\n\n<li>Youth and adult training classes<\/li>\n\n\n\n<li>Competitive ninja teams<\/li>\n\n\n\n<li>Birthday parties and field trips<\/li>\n\n\n\n<li>Summer camps and private events<\/li>\n\n\n\n<li>Open gym and drop-in sessions<\/li>\n\n\n\n<li>Family-friendly booking and membership options<\/li>\n<\/ul>\n\n\n\n<p>The brand now has 12 locations across&nbsp;<strong>Minnesota, North Dakota, and Arizona<\/strong>\u2014and it\u2019s still growing. From casual visits to elite competition training, Conquer Ninja makes movement fun, accessible, and community-centered.<\/p>\n\n\n\n<p>But pioneering a new type of gym meant working at the frontiers of business and technology. \u201cWe\u2019re a very unique model,\u201d Dan said. \u201cAnd we needed systems that could keep up.\u201d<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"The-Challenge:-Scaling-a-Multi-Location-Ninja-Gym-with-Outdated-Software\">The Challenge: Scaling a Multi-Location Ninja Gym with Outdated Software<\/h2>\n\n\n\n<p>When Conquer Ninja had just one or two locations, the <a href=\"https:\/\/www.wellnessliving.com\/blog\/wellnessliving-vs-mindbody\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mindbody software<\/a> Jake used to run his business was enough to keep things in order\u2014barely. As Conquer Ninja grew, the cracks started to show.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"No-central-login\">No central login<\/h3>\n\n\n\n<p>\u201cYou had to log in individually to each location,\u201d Dan said. \u201cEvery single one was its own separate business. That\u2019s fine if you have one or two, but when you get to eight or nine? It\u2019s a nightmare. You\u2019ve got ten browsers open\u2014super inefficient.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Disconnected-memberships\">Disconnected memberships<\/h3>\n\n\n\n<p>\u201cWe\u2019d have someone from Minnesota go to Arizona for spring break, and the staff down there couldn\u2019t verify their membership. The systems didn\u2019t talk to each other.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"No-family-linking\">No family linking<\/h3>\n\n\n\n<p>\u201cParents had to make a separate account for each kid. Then they\u2019d have to log in and out of each one to book classes. It wasn\u2019t intuitive.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Too-many-tools-to-manage\">Too many tools to manage<\/h3>\n\n\n\n<p>\u201cWe don\u2019t just offer classes and memberships\u2014we host birthday parties, field trips, summer camps, open gyms\u2026 and Mindbody didn\u2019t let us do all that in one place,\u201d Jake said. \u201cWe had to use multiple systems to manage it all.\u201d<\/p>\n\n\n\n<p>The more Conquer Ninja grew, the more time and staff it took just to manage the back-end\u2014and that was starting to get in the way of opening new locations.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cThe systems were breaking,\u201d Jake said. \u201cWe needed software that would solve our pinch points.\u201d<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"The-Solution:-Switching-to-WellnessLiving\">The Solution: Switching to WellnessLiving<\/h2>\n\n\n\n<p>Jake chose&nbsp;<a href=\"https:\/\/www.wellnessliving.com\/gym\/software\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>WellnessLiving<\/strong>&nbsp;for its unified platform<\/a>, built-in flexibility, and enterprise tools for growing fitness franchises.<\/p>\n\n\n\n<p>Here\u2019s what changed:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\ud83e\udde9-One-Login,-Many-Gyms\">\ud83e\udde9 One Login, Many Gyms<\/h3>\n\n\n\n<p>\u201cNow we just drop down to the location we want. It\u2019s super streamlined.\u201d \u2013 Dan<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\ud83d\udc68\u200d\ud83d\udc69\u200d\ud83d\udc67\u200d\ud83d\udc66-Family-Account-Management\">\ud83d\udc68\u200d\ud83d\udc69\u200d\ud83d\udc67\u200d\ud83d\udc66 Family Account Management<\/h3>\n\n\n\n<p>Parents can book classes and manage memberships for multiple kids\u2014all in one place without confusing workarounds.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u2708\ufe0f-Travel-Friendly-Memberships\">\u2708\ufe0f Travel-Friendly Memberships<\/h3>\n\n\n\n<p>Members can book services at any of their locations\u2014no friction, no confusion.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\ud83c\udf89-Simplified-Booking-for-Events\">\ud83c\udf89 Simplified Booking for Events<\/h3>\n\n\n\n<p>Classes, birthday parties, field trips, and camps all run through one system.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\ud83d\udcac-Feedback-That-Gets-Heard\">\ud83d\udcac Feedback That Gets Heard<\/h3>\n\n\n\n<p>\u201cWellnessLiving actually made some changes for us that worked out well. Their tech support gave us feedback, and we were able to collaborate on improvements\u2014like how parents manage their kids\u2019 accounts. I also really appreciate the community forum. You can give input, see what\u2019s being worked on, and even get an ETA.\u201d \u2013 Dan<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"The-Results:-2x-Growth-and-Smoother-Operations\">The Results: 2x Growth and Smoother Operations<\/h2>\n\n\n\n<p>Since switching to WellnessLiving,&nbsp;<strong>Conquer Ninja has doubled its locations<\/strong>. Their team now manages daily operations, tracks performance, and opens new gyms without added tech stress.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cSystems are the biggest thing,\u201d Jake says. \u201cYou can be an owner-operator, or you can scale. But if you\u2019re going to scale, you need to solve your pinch points\u2014and for us, that meant software.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>Now, day-to-day operations are smoother. Staff spend less time on backend management and more time working with members. And Jake can focus on opening new locations\u2014without the tech slowing him down.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Favorite-Features-(According-to-the-Team)\">Favorite Features (According to the Team)<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Multi-location dashboard:<\/strong>&nbsp;Manage all gyms from a central login<\/li>\n\n\n\n<li><strong>Traveler mode for memberships:<\/strong>&nbsp;Clients can visit any location with ease<\/li>\n\n\n\n<li><strong>Family account linking:<\/strong>&nbsp;Parents can book for multiple kids with one login<\/li>\n\n\n\n<li><strong>Event and class scheduling:<\/strong>&nbsp;Manage birthday parties, field trips, and open gym with ease<\/li>\n\n\n\n<li><strong>Product feedback loop:<\/strong>&nbsp;\u201cYou actually listen and make improvements.\u201d<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Final-Thoughts\">Final Thoughts<\/h2>\n\n\n\n<p>Jake and Dan are still innovating\u2014and the ninja movement is still growing. With plans for continued expansion and new programs on the horizon, the team is glad to have a system that can keep up.<\/p>\n\n\n\n<p><strong>\u201cYou don\u2019t want your software to be the thing holding you back,\u201d<\/strong>&nbsp;Jake said.&nbsp;<strong>\u201cWellnessLiving helps us move forward.\u201d<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ready to scale smarter?<\/h2>\n\n\n\n<p>Join thousands of fitness business owners using WellnessLiving to streamline operations and unlock growth.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.wellnessliving.com\/gym\/software\/\" target=\"_blank\" rel=\"noreferrer noopener\">\ud83d\udc49\u00a0<strong>Book your free demo today<\/strong>.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-gym-management-software-faqs\">\u2753 Gym Management Software: FAQs \u2753<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1766170514783\"><strong class=\"schema-faq-question\">Can gym management software handle memberships, billing, and payments?<\/strong> <p class=\"schema-faq-answer\">Yes. Good software lets you manage member accounts, recurring billing, payment processing, and invoices all in one place. It also automates renewals and reminders.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1766170526359\"><strong class=\"schema-faq-question\">What integrations (calendar, CRM, email, SMS) should I expect from gym software?<\/strong> <p class=\"schema-faq-answer\">Expect calendar sync, CRM data, email marketing, SMS reminders, and booking tools to integrate smoothly. These connections keep your operations efficient and your members informed.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1766170541618\"><strong class=\"schema-faq-question\">What tools in gym software help improve member retention?<\/strong> <p class=\"schema-faq-answer\">Features like automated reminders, loyalty programs, personalized communication, progress tracking, and feedback tools keep members engaged and coming back.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1766170557737\"><strong class=\"schema-faq-question\">Does gym software support online and virtual fitness offerings?<\/strong> <p class=\"schema-faq-answer\">Yes. Modern gym platforms support live streaming, on-demand classes, hybrid schedules, and virtual appointments. This helps you serve clients who train from home or travel.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1766170574601\"><strong class=\"schema-faq-question\">How do I choose the right gym management software for my business?<\/strong> <p class=\"schema-faq-answer\">Identify your core needs (scheduling, billing, marketing, virtual classes), compare features, check integrations, and evaluate ease of use and support. Consider scalability and cost to ensure long-term fit.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Overview Company Name: Conquor Ninja GymsBusiness Type:&nbsp;Ninja Warrior Gym FranchiseHeadquarters:&nbsp;Minnesota (with 12 locations across MN, ND, and AZ)Founded:&nbsp;2015Services Offered:&nbsp;Ninja warrior-style classes for youth and adults, competitive teams, private lessons, birthday parties, field trips, open gym, summer camps, ninja competitions, events, and school partnershipsCommunity Served:&nbsp;Kids, teens, and adults of all levels\u2014from [&hellip;]<\/p>\n","protected":false},"author":861,"featured_media":23699,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"disable_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[465],"tags":[628,15034,461,17840,2276],"class_list":["post-23696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-business-management","tag-case-studies","tag-fitness-business-management-software","tag-gym","tag-software"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Conquer Ninja Gym Caught the Ninja Wave and Scaled<\/title>\n<meta name=\"description\" content=\"Discover how Conquer Ninja grew to 12 gyms with multi-location fitness software that streamlined bookings, memberships, and family accounts.\" \/>\n<meta name=\"robots\" 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