{"id":24432,"date":"2025-08-07T12:33:56","date_gmt":"2025-08-07T16:33:56","guid":{"rendered":"https:\/\/www.wellnessliving.com\/blog\/?p=24432"},"modified":"2025-09-11T15:01:29","modified_gmt":"2025-09-11T19:01:29","slug":"altura-golf-lab-a-familys-vision-for-high-tech-golf","status":"publish","type":"post","link":"https:\/\/www.wellnessliving.com\/blog\/altura-golf-lab-a-familys-vision-for-high-tech-golf\/","title":{"rendered":"Altura Golf Lab: A Family\u2019s Vision for High-Tech Golf Fuels 237% Growth"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-from-family-fairways-to-a-modern-golf-lab\">From Family Fairways to a Modern Golf Lab<\/h2>\n\n\n\n<p>Golf runs deep in the Griffing family. For decades, they\u2019ve owned and operated golf courses across Indiana, from <strong>Sycamore Golf Club<\/strong> to the historic <strong>Donald Ross Golf Club<\/strong> in Fort Wayne. But for owner and PGA pro <strong>Quinn Griffing<\/strong>, the real calling wasn\u2019t just running courses\u2014it was helping players grow their game and unlock their potential.<\/p>\n\n\n\n<p>That passion led to <strong>Altura Golf Lab<\/strong>, a first-of-its-kind training facility in Northeast Indiana that merges state-of-the-art technology with personalized one-on-one coaching. Inside the lab, golfers of all ages and skill levels can work with expert coaches using <strong>TrackMan radar, V1 Sports video analysis, and RoboGolfPro guided swing technology<\/strong>\u2014tools once reserved for elite players.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cWe bring coaches and students together in a space where they can grow. Whether you\u2019re just starting out or wanting to turn pro, we\u2019ve got the tech here in the lab to really help you develop.\u201d<\/em><br>\u2014 Savana Griffing, Director of Operations<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-overview-altura-golf-lab\">Overview: Altura Golf Lab<\/h2>\n\n\n\n<p><strong>Business Type:<\/strong> High-performance indoor golf training facility<br \/><strong>Headquarters:<\/strong> Fort Wayne, IN\u00a0<br \/><strong>Founded: <\/strong>2018<br \/><strong>Community served:\u00a0<\/strong>Golfers of all ages and abilities in Northeast Indiana, from beginners and junior golfers to competitive players seeking data-driven improvement and personalized coaching<br \/><strong>Services Offered:\u00a0<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>One-on-one swing instruction using Trackman, Robo Golf Pro, BodiTrak, K\u2011Motion, Quintic Ball Roll, and V1 Sports systems&nbsp;<\/li>\n\n\n\n<li>Adult and junior coaching programs tailored to individual goals<\/li>\n\n\n\n<li>TPI-certified golf fitness, nutrition coaching, and performance training<\/li>\n\n\n\n<li>Simulator play, event bookings, and occasional corporate\/team experiences&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-global-perspective-fuels-local-innovation\">A Global Perspective Fuels Local Innovation<\/h2>\n\n\n\n<p>While Quinn was building the business in Indiana, his daughter <strong>Savana Griffing<\/strong> was living in South Korea\u2014immersed in a culture where indoor golf is booming. There, she witnessed the efficiency and innovation of tech-driven golf training firsthand.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cGolf is such a huge, exciting field in South Korea\u2026 and specifically indoor golfing. It&#8217;s a very technical and tech\u2011forward culture. When I returned home, I saw what was missing.\u201d<\/em>\u2014 Savana<\/p>\n<\/blockquote>\n\n\n\n<p>Savana brought those insights back to Altura as Director of Operations, helping the team transition from a traditional golf course model to a <strong>modern indoor training lab<\/strong>\u2014where technology and personalized coaching work hand-in-hand.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"696\" src=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/08\/1AlturaGolf_comp3-1.jpg\" alt=\"Man putting at Altura Golf Lab\" class=\"wp-image-24470\" srcset=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/08\/1AlturaGolf_comp3-1.jpg 1024w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/08\/1AlturaGolf_comp3-1-300x204.jpg 300w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/08\/1AlturaGolf_comp3-1-768x522.jpg 768w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/08\/1AlturaGolf_comp3-1-920x625.jpg 920w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/08\/1AlturaGolf_comp3-1-600x408.jpg 600w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/08\/1AlturaGolf_comp3-1-320x218.jpg 320w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Building a Player-Centered Experience<\/h2>\n\n\n\n<p>Altura\u2019s model centers on meeting players where they are and building individualized improvement paths. Every new student begins with a <strong>free 30\u2011minute evaluation<\/strong>, where coaches assess swings, tour the facility, and recommend next steps.<\/p>\n\n\n\n<p>This personal touch extends beyond lessons:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Open practice sessions<\/strong> allow players to train independently on TrackMan bays\u2014with coaches nearby for quick tips.<\/li>\n\n\n\n<li><strong>Custom club fittings<\/strong> leverage partnerships with major brands like Titleist, Ping, and TaylorMade, giving players equipment dialed to their game.<\/li>\n\n\n\n<li><strong>Outdoor lessons<\/strong>\u2014a lesson learned from COVID\u2014now complement the indoor program, providing real-world course experience.<\/li>\n<\/ul>\n\n\n\n<p><strong>These offerings weren\u2019t just additions\u2014they were pivotal to Altura\u2019s growth<\/strong>, turning first-time visitors into long-term members and fueling both lesson and equipment revenue.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Modernizing Operations for Growth<\/h2>\n\n\n\n<p>When Savana joined Altura, scheduling and client management were still manual\u2014tracked in an Apple calendar and prone to double bookings and confusion. Budget constraints initially led them to use ZenPlanner, but the system couldn\u2019t keep up with Altura\u2019s evolving needs.<\/p>\n\n\n\n<p>&#8220;We had to do too many workarounds,&#8221; Savana explained. &#8220;We used to have a lot of double booking.&#8221; <\/p>\n\n\n\n<p>Switching to <strong><a href=\"https:\/\/www.wellnessliving.com\/home.html\">WellnessLiving<\/a><\/strong> became a turning point:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Asset-based booking<\/strong> tied each lesson to a specific practice bay, eliminating double bookings.<\/li>\n\n\n\n<li><strong>Integrated POS<\/strong> unified scheduling and payments, removing the need to reconcile two systems.<\/li>\n\n\n\n<li><strong>The Branded mobile app<\/strong> gave clients an easy way to book and manage lessons.<\/li>\n\n\n\n<li><strong>Reporting tools<\/strong> helped track free evaluations, coach workloads, and revenue.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cLinking each practice bay to an appointment was crucial for getting this facility to almost run itself\u2026 I worked with the WellnessLiving community forum a lot, and we were really able to build something that was not only helpful for our company, but for WellnessLiving\u2019s community as a whole.\u201d\u2014 Savana<\/p>\n<\/blockquote>\n\n\n\n<p><a href=\"https:\/\/www.wellnessliving.com\/about\/\">WellnessLiving\u2019s collaborative approach<\/a>\u2014working closely with customers to build features that solve real problems\u2014has enabled Altura to innovate and expand with confidence. For a tech-forward company, it\u2019s about more than just software \u2014 WellnessLiving is a partner in scaling their vision.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWhat I love about WellnessLiving is the constant communication. The app has also been amazing, and the reporting\u2014fantastic. WellnessLiving has been a godsend to us.\u201d\u2014 Savana<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Lessons for Other Business Owners<\/h2>\n\n\n\n<p>Altura\u2019s journey offers insights for other fitness and sports entrepreneurs:<\/p>\n\n\n\n<p><strong>1. Learn from other markets<\/strong> <br>Savana\u2019s experience in South Korea sparked Altura\u2019s tech-forward approach to indoor golf\u2014proof that looking beyond your local industry can lead to breakthrough ideas.<\/p>\n\n\n\n<p><strong>2. Technology is a tool, not a gimmick<\/strong><br>TrackMan, RoboGolfPro, and V1 Sports aren\u2019t just impressive\u2014they help players <em>feel<\/em> and understand their swing in ways traditional coaching can\u2019t.<\/p>\n\n\n\n<p><strong>3. Personalization drives loyalty<\/strong><br>Free evaluations build trust and demonstrate value before asking for commitment.<\/p>\n\n\n\n<p><strong>4. Simplify the client experience<\/strong><br>Altura\u2019s branded app replaced phone calls and confusion, making booking effortless and setting the tone for professionalism.<\/p>\n\n\n\n<p><strong>5. Empower your team<\/strong><br>Coaches manage their own schedules and availability, fostering independence and buy-in without micromanagement.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/08\/2AlturaGolf_comp5.jpg\" alt=\"Coach helps little girl golf indoors\" class=\"wp-image-24472\" srcset=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/08\/2AlturaGolf_comp5.jpg 1024w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/08\/2AlturaGolf_comp5-300x179.jpg 300w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/08\/2AlturaGolf_comp5-768x458.jpg 768w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/08\/2AlturaGolf_comp5-920x549.jpg 920w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/08\/2AlturaGolf_comp5-600x358.jpg 600w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2025\/08\/2AlturaGolf_comp5-320x191.jpg 320w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Looking Ahead: Expanding the Vision<\/h2>\n\n\n\n<p>With their first lab thriving, Altura is exploring bringing their high-tech, high-touch approach to communities beyond Indiana\u2013\u2013proof that when family legacy meets innovation, a niche idea can grow beyond its original borders.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cWe\u2019re building more than a training lab. We\u2019re creating a place where golfers can grow\u2014and feel supported every step of the way.\u201d<\/em>\u2014 Savana<\/p>\n<\/blockquote>\n\n\n\n<p>As Altura looks to expand, the Griffing family knows that WellnessLiving will grow right alongside their business, supporting them with the latest tech advancements to scale and succeed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ready to Grow your Golf Business?<\/h2>\n\n\n\n<p>Whether you\u2019re coaching private lessons, managing bay rentals, selling gear, or expanding into new markets, the right software can transform how you operate.<\/p>\n\n\n\n<p>WellnessLiving helped <a href=\"https:\/\/alturagolflab.com\/\">Altura Golf Lab<\/a> eliminate double bookings, simplify scheduling, and support 237% growth\u2014all while keeping their high\u2011tech, high\u2011touch experience at the forefront.<\/p>\n\n\n\n<p>If you\u2019re looking for a partner that understands how your business really works, we\u2019d love to hear from you.<\/p>\n\n\n\n<p>\ud83d\udc49 <a href=\"https:\/\/www.wellnessliving.com\/knowledge-sharing\/request-demo-form\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Book your free demo today<\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From Family Fairways to a Modern Golf Lab Golf runs deep in the Griffing family. For decades, they\u2019ve owned and operated golf courses across Indiana, from Sycamore Golf Club to the historic Donald Ross Golf Club in Fort Wayne. But for owner and PGA pro Quinn Griffing, the real calling [&hellip;]<\/p>\n","protected":false},"author":1001,"featured_media":24474,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"disable_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[465],"tags":[15034,17882,2281,17883,2276],"class_list":["post-24432","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-case-studies","tag-golf","tag-industry-trends","tag-innovation","tag-software"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Altura Golf Lab: A Family\u2019s Vision for High-Tech Golf Fuels 237% Growth - WellnessLiving<\/title>\n<meta name=\"description\" content=\"For Altura Golf Lab, the WellnessLiving software management system was their key to brining their 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