{"id":2669,"date":"2017-05-08T21:06:21","date_gmt":"2017-05-08T21:06:21","guid":{"rendered":"\/knowledge-sharing\/?p=2669"},"modified":"2025-08-05T03:27:42","modified_gmt":"2025-08-05T07:27:42","slug":"client-retention-rule-no-one-knows","status":"publish","type":"post","link":"https:\/\/www.wellnessliving.com\/blog\/client-retention-rule-no-one-knows\/","title":{"rendered":"The Client Retention Rule No One Knows."},"content":{"rendered":"<h4><span style=\"font-weight: 400;\">Do Rewards Improve Retention?\u00a0<\/span><span style=\"font-weight: 400;\">Do this and watch retention rates skyrocket.<\/span><\/h4>\n<p><i><span style=\"font-weight: 400;\">Marketing is hard work! That\u2019s why client retention should always be on the top of your to-do list. Keeping clients happy keeps them coming back, which keeps business moving forward.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">As a wellness business, there\u2019s nothing more exciting than watching new clients pour in through the doors. They\u2019re excited to be there, maybe a little nervous, but the point is that they\u2019re there, in your business, taking it all in, and bringing revenue with them. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">But what\u2019s not exciting is seeing these new clients come back less and less, leaving you wondering where you went wrong. At WellnessLiving, we\u2019re confident our software can help you manage your business more effectively and improve each client\u2019s experience and their likeliness to return. <\/span><\/p>\n<h5><b>How Important is Client Retention?<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">We see many wellness businesses pouring 100% of their marketing budget into securing new leads. What they often don\u2019t realize is that there\u2019s a golden opportunity sitting right in front of them in the form of existing clientele.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A typical business will lose 15% of their client base each year (ouch!).<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Repeat customers spend 33% more than new clients.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A 5% increase in customer retention can increase profits between <\/span><span style=\"font-weight: 400;\">25% and 95%<\/span><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Spending more of your money and energy on existing clients can drastically improve the outlook of your business\u2019 financial future. Here are a few simple ways you can boost your client retention rate.<\/span><\/p>\n<h5><b>Reward Clients<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">Start a <\/span><span style=\"font-weight: 400;\">Loyalty Program<\/span><span style=\"font-weight: 400;\"> that encourages clients to stay involved with your business and spread good vibes to friends and family. <\/span><\/p>\n<h5><b>Warm Greetings and Friendly Check-Ins<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">Keep in touch with clients for special occasions like holidays and birthdays with <\/span><a href=\"https:\/\/help.wellnessliving.com\/en\/articles\/11165252-create-modify-or-remove-a-postcard-template\" rel=\"noopener\"><span style=\"font-weight: 400;\">personalized postcards<\/span><\/a><span style=\"font-weight: 400;\"> that remind them how excited you are to have them back. You can also send thank-you cards after their first appointment or sincere notes of concern if they haven\u2019t been in for a while.<\/span><\/p>\n<h5><b>Know Your Ideal Client<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">You won\u2019t know who to focus your client retention marketing on if you don\u2019t know who your ideal client is. WellnessLiving software offers <\/span><a href=\"https:\/\/help.wellnessliving.com\/en\/articles\/9105713-reports\" rel=\"noopener\"><span style=\"font-weight: 400;\">reports and data<\/span><\/a><span style=\"font-weight: 400;\"> that can help you find the perfect patron and customize your retention efforts for better results.<\/span><\/p>\n<h5><b>The BIG Secret to Client Retention\u2026<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">We promised you the big secret to client retention and we promise, it\u2019s coming. But first, know this: There\u2019s no magical algorithm to making a client stay with you. No two clients are alike and with continuously changing expectations and more competition knocking on your door, you\u2019ll need to switch up your retention marketing as needed. But no matter how you approach retention, the big secret is that you must be <\/span><i><span style=\"font-weight: 400;\">authentic<\/span><\/i><span style=\"font-weight: 400;\">. <\/span><b>68% of customers leave a business if they feel little to no connection!<\/b><\/p>\n<p>So many companies focus on retention marketing techniques (good) but forget that there needs to be a personal element to these techniques (bad). Imagine receiving a gift from someone who didn\u2019t know who you were or why they were giving it to you. It would be meaningless and awkward. What clients want is a sincere connection and to know that you appreciate their business and want them to succeed.<\/p>\n<p><span style=\"font-weight: 400;\">Start marketing smarter, not harder, with WellnessLiving software. You can still give clients that personal attention, but make it easier on yourself with programs like <\/span><a href=\"https:\/\/www.wellnessliving.com\/knowledge-sharing\/?post_type=ht_kb&amp;p=527\" rel=\"noopener\"><span style=\"font-weight: 400;\">automated campaigns<\/span><\/a><span style=\"font-weight: 400;\">. Request a free demo to see how easy it is to connect with your clients and improve relationships for higher retention rates. The future of your wellness business will look better than ever!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">(<\/span><a href=\"https:\/\/smallbiztrends.com\/2016\/10\/customer-retention-statistics.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Data Source<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<h4 style=\"text-align: center;\"><a href=\"https:\/\/discover.wellnessliving.com\/sw-blog\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Request a free demo<\/strong><\/a> to see how easy it is to connect with your clients and improve relationships for higher retention rates. The future of your wellness business will look better than ever!<\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Do Rewards Improve Retention?\u00a0Do this and watch retention rates skyrocket. Marketing is hard work! That\u2019s why client retention should always be on the top of your to-do list. Keeping clients happy keeps them coming back, which keeps business moving forward. As a wellness business, there\u2019s nothing more exciting than watching [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2676,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"disable_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[1181],"tags":[],"class_list":["post-2669","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fitness"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Client Retention Rule No One Knows. - WellnessLiving<\/title>\n<meta name=\"description\" content=\"Marketing is hard- that\u2019s why client retention should always be on the top of your list. 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