{"id":27653,"date":"2026-02-02T14:59:37","date_gmt":"2026-02-02T19:59:37","guid":{"rendered":"https:\/\/www.wellnessliving.com\/blog\/?p=27653&#038;preview=true&#038;preview_id=27653"},"modified":"2026-05-01T10:47:20","modified_gmt":"2026-05-01T14:47:20","slug":"customer-spotlight-glow-gals","status":"publish","type":"post","link":"https:\/\/www.wellnessliving.com\/blog\/customer-spotlight-glow-gals\/","title":{"rendered":"Glow Gals Is Growing Brighter Than Ever Thanks to WellnessLiving"},"content":{"rendered":"\n<p><em>A feel-good glow studio creating a seamless, modern booking experience for every appointment, from spray tans to piercings.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-introducing-the-business\">1. Introducing the Business<\/h2>\n\n\n\n<p>Glow Gals, led by owner Anna Hollowell, is a Wichita-based beauty studio (with mobile options too) best known for one thing: a confident, sun-kissed glow. As Anna shared, \u201cprobably, like, 80% of my business is spray tan,\u201d with clients booking in-studio appointments as well as mobile sessions. <a href=\"https:\/\/www.glowgalsict.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Glow Gals<\/a> also offers permanent jewelry and ear piercing, plus pop-up events where services are more walk-up than pre-booked.<\/p>\n\n\n\n<p>With a growing client list (Anna estimated 1,400-ish people in her database), the business has built a loyal community that loves perks, repeat visits, and <a href=\"https:\/\/www.wellnessliving.com\/features\/online-booking\/\" target=\"_blank\" rel=\"noreferrer noopener\">easy online scheduling<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-why-they-chose-wellnessliving\">2. Why They Chose WellnessLiving<\/h2>\n\n\n\n<p>Anna came to WellnessLiving from Square, looking for the flexibility Square couldn\u2019t provide for her business model. The biggest example was waivers. As she put it: \u201cWellness Living does what I want, what I wish Square would do.\u201d With Square, Anna felt limited to sending just one waiver across appointments, which created a confusing client experience. \u201cI don&#8217;t want my ear-piercing clients to get a spray tan waiver, right? That doesn&#8217;t make sense.\u201d<\/p>\n\n\n\n<p>With WellnessLiving, Anna is focused on creating a streamlined client journey that protects her time and supports growth with tools like: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.wellnessliving.com\/features\/forms\/\" target=\"_blank\" rel=\"noreferrer noopener\">customizable, online waivers <\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.wellnessliving.com\/features\/events\/\" target=\"_blank\" rel=\"noreferrer noopener\">booking for events and workshops<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.wellnessliving.com\/features\/marketing-suite\/\" target=\"_blank\" rel=\"noreferrer noopener\">email and SMS marketing<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.wellnessliving.com\/features\/manage-clients\/\" target=\"_blank\" rel=\"noreferrer noopener\">client management tools<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.wellnessliving.com\/features\/caasi\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI-powered front desk agent<\/a><\/li>\n<\/ul>\n\n\n\n<p>Clients will continue booking appointments online, with cards on file required at booking to support her cancellation policy and reduce no-shows. She also plans to automate service-specific forms and waivers, including a spray tan waiver only on a client\u2019s first visit, while having ear piercing waivers completed every time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-what-they-re-building\">3. What They\u2019re Building<\/h2>\n\n\n\n<p>Glow Gals is also bringing over what matters most from Square, without overcomplicating the transition. Anna wasn\u2019t worried about historical data, but she did want loyalty to stay intact: \u201cI\u2019ve always said that my points never expire.\u201d Her rewards program includes earning 1 point per $10 spent, plus manual referral bonuses (like 15 points for a referral) that clients can redeem for perks such as $5 off, 25% off, or a free spray tan at 45 points. During onboarding, the team discussed migrating loyalty participation (about 441 enrolled clients) as smoothly as possible.<\/p>\n\n\n\n<p>On the revenue side, Anna is setting up both packages (a simple 3-pack) and a recurring membership that\u2019s designed around perks, not usage limits. Members pay $25\/month to unlock \u201c50% off all spray tans, 25% off retail,\u201d plus a birthday tan handled manually, just the way her customers already expect.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-what-success-looks-like\">4. What Success Looks Like<\/h2>\n\n\n\n<p>Over the next few weeks, success for Anna looks like a clean, confident cutover from Square with minimal friction for clients and a system that finally matches how Glow Gals actually operates. Her dream timeline is clear: get everything live in January so she can avoid another Square billing cycle, aiming for a January 26 launch date to give herself a buffer before February 1.<\/p>\n\n\n\n<p>If everything goes perfectly, Glow Gals will have a single, polished system powering appointments, payments, memberships, and loyalty, with the right waiver automatically tied to the right service. The result is a smoother client experience, fewer manual workarounds, and more time for Anna to focus on what she does best: helping clients leave Glow Gals feeling confident and glowing.<\/p>\n\n\n\n<p>Want to see how WellnessLiving can transform your salon? <strong><a href=\"https:\/\/www.wellnessliving.com\/salon\/software\/\" target=\"_blank\" rel=\"noreferrer noopener\">Book a free, no-commitment demo today!<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A feel-good glow studio creating a seamless, modern booking experience for every appointment, from spray tans to piercings. 1. Introducing the Business Glow Gals, led by owner Anna Hollowell, is a Wichita-based beauty studio (with mobile options too) best known for one thing: a confident, sun-kissed glow. As Anna shared, [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":27784,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"disable_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[17866,1182],"tags":[17893,463,2310,17894,2281,17841],"class_list":["post-27653","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community","category-health-and-beauty","tag-beauty-business","tag-business-management-software","tag-client-retention","tag-customer-spotlight","tag-industry-trends","tag-salon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Glow Gals Is Growing Brighter Than Ever Thanks to WellnessLiving<\/title>\n<meta name=\"description\" content=\"Glow Gals is brining beauty to their community with the help of 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