{"id":2818,"date":"2017-05-26T19:26:39","date_gmt":"2017-05-26T19:26:39","guid":{"rendered":"\/knowledge-sharing\/?p=2818"},"modified":"2025-08-05T14:51:43","modified_gmt":"2025-08-05T18:51:43","slug":"3-tips-make-reward-program-launch-success","status":"publish","type":"post","link":"https:\/\/www.wellnessliving.com\/blog\/3-tips-make-reward-program-launch-success\/","title":{"rendered":"3 Tips to Make Your Reward Program Launch a Success"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you\u2019re reading this article, you already know why <\/span><a href=\"https:\/\/www.wellnessliving.com\/blog\/treat-clients-reward-program-theyll-love\/\" rel=\"noopener\"><span style=\"font-weight: 400;\">investing in a rewards program is a great idea<\/span><\/a><span style=\"font-weight: 400;\"> for your business. But where do you start? People always love the idea of <\/span><a href=\"https:\/\/www.wellnessliving.com\/knowledge-sharing\/?post_type=ht_kb&amp;p=938\" rel=\"noopener\"><span style=\"font-weight: 400;\">earning rewards<\/span><\/a><span style=\"font-weight: 400;\"> or prizes, but sometimes translating that initial interest into a sign up for your program can pose a challenge. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s where you, the studio owner comes in &#8211; with proper planning and execution (and a bit of hard work) you can set yourself up for success <\/span><b>and <\/b><span style=\"font-weight: 400;\">a lot of early adopters. But here at WellnessLiving, we\u2019re all about making your life easier\u2026 which is why we\u2019ve put together our top 3 tips to help you make your rewards program launch a success.<\/span><\/p>\n<h2><b>1. Bulk Up on Information<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Word of advice: Customers want to understand the benefits of products and services <\/span><b>before <\/b><span style=\"font-weight: 400;\">they are sold on them. A rewards program can be gold to your existing customer base, but only if they understand <\/span><b>why<\/b><span style=\"font-weight: 400;\">. So our first tip? Talk to your clients and let them know what\u2019s new, and why it\u2019s so great!<\/span><\/p>\n<p><b>What do your customers need to know?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Give it to them <\/span><b>short and sweet.<\/b><span style=\"font-weight: 400;\"> Outline how the rewards program works, so that they can easily understand it. The last thing you want to do is mobilize your clients to attend and promote your services without the proper knowledge of what\u2019s being offered. Below is a list of things your clients should know (<\/span><a href=\"https:\/\/help.wellnessliving.com\/en\/articles\/8976410-rewards-program\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">beyond the basics<\/span><\/a><span style=\"font-weight: 400;\">) about your rewards program.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How to become a rewards member<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How the point system works and tallies up<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How long those points are valid for<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How many points are needed for a 10-Class-Pass<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How to use points towards events<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How to <\/span><span style=\"font-weight: 400;\">earn additional points<\/span><span style=\"font-weight: 400;\"> and\/or incentives via Social Media<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How to link your account to a family member<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How points can be redeemed for a time or session-based pass<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How often they can refer new rewards members<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Your clients should also be aware of how their points are tracked, and how long it takes for those points to appear in their account. If you\u2019re going to be running contests, it\u2019s also a good idea to let people know how point tallying works during the promotion period, and how it will affect their lifetime score. <\/span><\/p>\n<h2><b>Promoting Your Rewards Launch<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">So we\u2019ve covered what it is that your clients need to know &#8211; but what\u2019s the best way to tell them? That\u2019s where our next two tips come into play. There are a lot of obvious ways to promote the launch of your rewards program in studio &#8211; while the digital age has made a lot of old school advertising obsolete, good old word of mouth and paper flyers still work great in person. But what are some ways you can think outside of the box? <\/span><\/p>\n<h2><b>2. Take Advantage of Your Team Players<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Your staff are the public face of your studio, and can be your greatest tool in helping to promote your business and the programs it offers. During the lead up and launch of your rewards program, be sure to not only keep your staff in the loop, but involve them in the process as well. Have brainstorming sessions where your team can offer feedback about the program and share the insights they get from interacting with clients at the ground level &#8211; the more ownership they feel for the rewards program, the better advocate they will be. You can even offer internal incentives to staff members when their actionable ideas are implemented, or if they sign up a certain number of members to your new rewards program. <\/span><\/p>\n<h2><b>3. Go Outside (the Gym)<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">As great as it is to fill in your regulars about your new rewards system, how do you reach your more casual clientele? In our opinion, digital is the way to go. Customers are on social media and other online channels at various points of each day. Why not engage with them and use your branded channels to tell them about your rewards program?<\/span><\/p>\n<h3><b>You\u2019ve Got Mail<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If you\u2019re running your rewards program through your <a href=\"https:\/\/www.wellnessliving.com\/\" rel=\"noopener\">studio management software<\/a> (as you should be!), you should already have a built in way to get your message across directly to your clients via email. You\u2019ve already built a considerable list by adding your clients when they signed up for your studio, now it\u2019s time to utilize that data to let them know about all the great ways to earn points, and what they can redeem them for. <\/span><\/p>\n<h3><b>Make a Post, Do a Blog!<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Click-through traffic makes the digital world go round, and your customers will frequent your website if you\u2019re a consistent source of engaging content. \u00a0As a way of attracting more readers to your website, write a blog post about your rewards program &#8211; hey, write several! \u00a0Make it fun and educational and your rewards program will surely grow. <\/span><\/p>\n<h3><b>Sharing is Caring &#8211; Socially<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If you\u2019re reading this article, we feel confident in saying that your studio probably has a Facebook page &#8211; likely a Twitter and Instagram, too. Don\u2019t forget to leverage your social clout by posting about your rewards program to all of your channels &#8211; and there\u2019s definite bonus points for tailoring your message to the medium. The more appealing your post, the more likely your followers and subscribers are to share, retweet, and repost it to their own networks, which is a huge boost for your reach. <\/span><\/p>\n<h3><b>Time to Reap the Rewards<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The more communication flows, the faster your rewards program will gain members and continue to grow. Make sure you do your part to get people talking beyond the walls of your studio by motivating your staff as brand ambassadors and saturating your branded digital channels with all the right information. If you\u2019ve partnered with the right software solution the tools are already right at your fingertips and must be automated &#8211; but it\u2019s up to you to make use of them. <\/span><\/p>\n<p><b><i>If you\u2019re interested in finding more about how WellnessLiving can help streamline your business operations while saving you money every month in unnecessary software and credit card fees, <\/i><\/b><a href=\"https:\/\/discover.wellnessliving.com\/oc-blog\" target=\"_blank\" rel=\"noopener noreferrer\"><b><i>click here to get your free demo<\/i><\/b><\/a><b><i> or call us at 1-888-668-7728 today.<\/i><\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re reading this article, you already know why investing in a rewards program is a great idea for your business. But where do you start? People always love the idea of earning rewards or prizes, but sometimes translating that initial interest into a sign up for your program can [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":2819,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"disable_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[1181],"tags":[471,499,500],"class_list":["post-2818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fitness","tag-reward-programs","tag-rewards-program","tag-studio-management-software"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 Tips for a Successful Reward Program Launch - WellnessLiving<\/title>\n<meta name=\"description\" content=\"People love the idea of earning rewards, but sometimes translating that 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