{"id":29096,"date":"2026-04-13T12:49:29","date_gmt":"2026-04-13T16:49:29","guid":{"rendered":"https:\/\/www.wellnessliving.com\/blog\/?p=29096&preview=true&preview_id=29096"},"modified":"2026-04-13T12:54:41","modified_gmt":"2026-04-13T16:54:41","slug":"customer-spotlight-in-movement-pilates","status":"publish","type":"post","link":"https:\/\/www.wellnessliving.com\/blog\/customer-spotlight-in-movement-pilates\/","title":{"rendered":"Customer Spotlight: In Movement Pilates"},"content":{"rendered":"\n

Expanding a Gyrotonic-focused rental studio into a larger, community-centered Pilates space with group classes, private sessions, and a branded client experience.<\/em><\/p>\n\n\n\n

1. Introducing the Business<\/h2>\n\n\n\n

In Movement Pilates<\/a> is a California-based studio led by longtime instructor Gina Chai, who has been teaching Pilates and a movement method called Gyrotonic for about 20 years. The business began as a simple, hands-off rental model: independent instructors and renters booked time, paid rent, and taught their own clients. Now, Gina and her partner are taking a big step forward, moving from a \u201c360 square foot space into a 1,016 square foot space\u201d and using the extra room to broaden what they offer.<\/p>\n\n\n\n

With the expansion, In Movement Pilates plans to grow its Gyrotonic equipment rentals while also adding reformers and \u201ctry our hand at group Pilates classes.\u201d Just next door, complementary businesses like yoga and fitness training are coming together to create what Gina calls \u201ca real community,\u201d giving clients more ways to move and connect under one neighborhood wellness hub.<\/p>\n\n\n\n

2. Why They Chose WellnessLiving<\/h2>\n\n\n\n

As the business evolved from straightforward rentals to a more structured studio model, Gina knew their current software setup wouldn\u2019t scale. They had been using SimplyBook, but with a larger schedule, more services, and new operational requirements, it was time for a change. In Gina\u2019s words: \u201cI hate that software anyway.\u201d<\/p>\n\n\n\n

A key reason WellnessLiving stood out was the flexibility they needed to manage rentals and bookings in a way that matches how their business actually runs, especially with California\u2019s strict rules around contractors and employees. Gina was looking for a way to keep contractor-based rentals organized without making it appear like renters were studio employees in the booking flow. She was drawn to the idea that they could book and charge in a way that \u201cdoesn\u2019t read like it\u2019s a\u2026 teacher. Like, this person is renting,\u201d and instead have a simple rental fee attached to the reservation.<\/p>\n\n\n\n

Just as importantly, they\u2019re starting fresh with WellnessLiving, with no data import needed. For Gina, that clean start is a benefit, making it easier to set up the system intentionally from day one.<\/p>\n\n\n\n

3. What They\u2019re Building<\/h2>\n\n\n\n

With WellnessLiving, In Movement Pilates is laying the foundation for a more polished client and staff experience as they open the expanded studio. The plan includes setting up multiple service types, including private appointments, group classes, special events, and space\/equipment rentals. They also want the platform to support clear scheduling and self-serve booking as their new offerings come online.<\/p>\n\n\n\n

From the start, Gina is prioritizing the essentials that make day-to-day operations smoother: <\/p>\n\n\n\n