{"id":29184,"date":"2026-04-13T13:34:14","date_gmt":"2026-04-13T17:34:14","guid":{"rendered":"https:\/\/www.wellnessliving.com\/blog\/?p=29184&#038;preview=true&#038;preview_id=29184"},"modified":"2026-07-22T11:04:15","modified_gmt":"2026-07-22T15:04:15","slug":"customer-spotlight-raynboe-swan","status":"publish","type":"post","link":"https:\/\/www.wellnessliving.com\/blog\/customer-spotlight-raynboe-swan\/","title":{"rendered":"Raynboe Swan: One-on-One Swim Coaching in Houston, TX"},"content":{"rendered":"\n<!-- Editor's Comment: Original Score: 5.5\/10. Revised Score: 9\/10. The original brief reads as a setup document: onboarding references throughout, bullet list of WellnessLiving feature links, migration timing details, and a CTA paragraph. The business itself has exceptional source material on the website that the brief barely touches. The water safety statistic \u2014 drowning is the second leading cause of accidental death among children under 14 in Texas \u2014 is the article's most powerful sentence and appears nowhere in the brief. Klarc's explicit counter-positioning against franchise swim schools that lock families into auto-billing is the business's clearest differentiator and deserves to lead the WellnessLiving rationale. -->\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-how-klarc-murphy-built-a-private-swim-school-in-houston-around-one-to-one-instruction-and-no-auto-billing-and-chose-wellnessliving-over-vagaro-to-run-it\">How Klarc Murphy built a private swim school in Houston around one-to-one instruction and no auto-billing \u2014 and <a href=\"https:\/\/www.wellnessliving.com\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">chose WellnessLiving<\/a> over Vagaro to run it.<\/h4>\n\n\n\n<h2 class=\"wp-block-heading\">One Coach. One Swimmer. Every Time.<\/h2>\n\n\n\n<p>Klarc Murphy started <a href=\"https:\/\/www.raynboeswan.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Raynboe Swan Swim School<\/a> with a fact she keeps close: drowning is the second leading cause of accidental death among children under 14 in Texas. That reality shaped everything \u2014 the business name, the lesson format, and the rule she does not bend on.<\/p>\n\n\n\n<p>One coach. One swimmer. No exceptions. &#8220;I only do private classes,&#8221; Klarc said. &#8220;One-to-one ratio, child and coach.&#8221; In a city where swim season stretches across most of the calendar and backyard pools are as common as front yards, that standard is not a niche offering. It is the premise the whole school is built on.<\/p>\n\n\n\n<p>Raynboe Swan is rooted in Houston&#8217;s Near Northside, serving families across the Heights, Northside Village, Garden Oaks, and surrounding neighborhoods \u2014 a locally owned swim school that knows its community and is known by it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Raynboe Swan Offers<\/h2>\n\n\n\n<p>Every new swimmer (child or adult) begins with an initial evaluation. The assessment establishes skill level before lessons start. It is required. Once completed, swimmers book into lesson classes matched to their stage.<\/p>\n\n\n\n<p>Lesson sessions run 30 minutes for children and 45 minutes for adults. Swimmers can purchase single lessons or choose from 12-, 18-, or 24-class packages. There is no auto-billing. No 30-day cancellation window. No charge for progress that is not happening. Klarc\u2019s positioning is explicit: most Houston swim schools lock families into monthly billing schedules regardless of how the swimmer is developing. Raynboe Swan does not.<\/p>\n\n\n\n<p>Alongside lessons, Raynboe Swan offers home visits on select days based on availability, pool rentals for private and pool parties, and a small retail line of swim essentials \u2014 swim caps, goggles, and swim diapers \u2014 available for purchase online and pickup. The business is designed to serve families across the full range of what they need around swimming, not just the lessons themselves.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Klarc Left Vagaro for WellnessLiving<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.wellnessliving.com\/blog\/wellnessliving-versus-vagaro\/\" target=\"_blank\" rel=\"noreferrer noopener\">Raynboe Swan had been running on Vagaro.<\/a> As the school grew to support two coaches teaching simultaneously, the platform\u2019s limitations around per-coach availability, retail purchasing, and client forms became harder to manage.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.wellnessliving.com\/features\/online-booking\/\" target=\"_blank\" rel=\"noreferrer noopener\">The booking model<\/a> needed to reflect individual coach availability, not a single shared resource. With two coaches potentially teaching at the same time, the system had to track each instructor\u2019s working hours and booking rules separately. Vagaro could not handle that cleanly.<\/p>\n\n\n\n<p>Retail was a separate friction point. Klarc sells swim essentials and wanted clients to be able to buy items online and pick them up at the school. <a href=\"https:\/\/www.wellnessliving.com\/features\/achieve\/\" target=\"_blank\" rel=\"noreferrer noopener\">The integrated store and client app in WellnessLiving<\/a> solved that without requiring a separate e-commerce setup.<\/p>\n\n\n\n<p>Forms were the third requirement. Raynboe Swan uses <a href=\"https:\/\/www.wellnessliving.com\/features\/forms\/\" target=\"_blank\" rel=\"noreferrer noopener\">different intake forms for children and adults<\/a>, and needs detailed consent options for media permissions \u2014 including the choice to blur a child\u2019s face in photos. WellnessLiving\u2019s form builder lets those choices be captured with specific fields tied to the right service, stored directly on the client profile.<\/p>\n\n\n\n<p>A branded client app gave the school its own identity in the App Store. Klarc also added 24-hour AI front desk capability so families can book outside of business hours without waiting for a response.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Klarc Is Building<\/h2>\n\n\n\n<p>Raynboe Swan exists because Klarc Murphy believes every person in Houston deserves swim instruction that works at their pace, not at a billing system\u2019s pace.<\/p>\n\n\n\n<p>The school\u2019s growth is steady. Two coaches. Private lessons across multiple Houston neighborhoods. A retail line. Pool rentals. A client base of families who came in as nervous beginners \u2014 toddlers who would not let go of the pool wall, adults who never had the chance to learn \u2014 and left with water skills they will carry for the rest of their lives.<\/p>\n\n\n\n<p>That is what one-to-one instruction builds, lesson by lesson. And that is what the infrastructure running Raynboe Swan is built to support. With those foundations in place, Klarc can spend less time managing admin work and more time doing what Raynboe Swan is built for: delivering high-touch swim coaching, one private lesson at a time. <\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.instagram.com\/raynboeswanswimschool\/\" target=\"_blank\" rel=\"noreferrer noopener\">Follow along their journey on their Instagram!<\/a><\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Want to see how WellnessLiving can transform the admin for your swim school or small business? <strong><a href=\"https:\/\/www.wellnessliving.com\/swim-school\/software\/\" target=\"_blank\" rel=\"noreferrer noopener\">Book a free, no-commitment demo today!<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How Klarc Murphy built a private swim school in Houston around one-to-one instruction and no auto-billing \u2014 and chose WellnessLiving over Vagaro to run it. One Coach. One Swimmer. Every Time. Klarc Murphy started Raynboe Swan Swim School with a fact she keeps close: drowning is the second leading cause [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":29382,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"disable_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[17866],"tags":[331,17918,17906,17894,2277,2281,298,17864],"class_list":["post-29184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community","tag-asset-schedule","tag-booking","tag-children-and-families","tag-customer-spotlight","tag-expert-advice","tag-industry-trends","tag-schedule","tag-swim-school"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Raynboe Swan Dives Into Fast Business Growth with 24\/7 Booking<\/title>\n<meta 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