{"id":29287,"date":"2026-04-16T11:10:48","date_gmt":"2026-04-16T15:10:48","guid":{"rendered":"https:\/\/www.wellnessliving.com\/blog\/?p=29287&preview=true&preview_id=29287"},"modified":"2026-04-16T11:10:51","modified_gmt":"2026-04-16T15:10:51","slug":"customer-spotlight-gav-noble-physiotherapy","status":"publish","type":"post","link":"https:\/\/www.wellnessliving.com\/blog\/customer-spotlight-gav-noble-physiotherapy\/","title":{"rendered":"Customer Spotlight: Gav Noble Physiotherapy"},"content":{"rendered":"\n

Physio-led Pilates that helps clients move better, stay pain-free, and keep the good habits going.<\/em><\/p>\n\n\n\n

1. Introducing Gav Noble Physiotherapy<\/h2>\n\n\n\n

Based in Northern Ireland, Gav Noble Physiotherapy<\/a><\/strong> has grown from its early days running Pilates out of church halls into a thriving clinic with both physiotherapy and a dedicated Pilates studio under one roof. Gavin has been teaching Pilates for over 10 years and started the physiotherapy side of the business 9 years ago, building a model where Pilates supports long-term health, not just short-term relief.<\/p>\n\n\n\n

Their Pilates offering includes group classes, online classes, and limited 1:1 or 1:2 sessions, with a core community largely in the 40\u201360 age range. What sets them apart is their clearly defined edge: \u201cOur USP with the Pilates is\u2026 we\u2019re physio-led Pilates.\u201d<\/p>\n\n\n\n

Many clients move from treatment into ongoing classes, so they can maintain progress after their pain settles. As Gavin put it, when pain goes away, people often stop doing what helped, and Pilates helps keep those good habits going.<\/p>\n\n\n\n

2. Why They Chose WellnessLiving<\/h2>\n\n\n\n

Gavin and the team have lived through the trade-offs of multiple platforms. They previously used Mindbody<\/a>, and when comparing experiences, they were candid about what worked and what didn\u2019t across systems. Mindbody was \u201ceasier to use, and easier for clients to book in,\u201d but when COVID hit, and classes were cut back, they moved away from it \u201cpurely on price\u201d and transitioned to Acuity.<\/p>\n\n\n\n

Over time, Acuity became more of a workaround than a solution. Gavin summed it up simply: \u201cIt\u2019s just not great software. It just gives us more work to do.\u201d The biggest friction points were client experience and payment flow. Clients found the process confusing, often booking without paying, leaving the team to chase payments afterward. <\/p>\n\n\n\n

They also needed a clearer way for clients to understand what they\u2019ve purchased. With their current class-pack structure with Acuity, \u201cthey never know how many they have left,\u201d which created frustration for both clients and staff. WellnessLiving stood out as the next step up<\/a>: a more polished booking and payments experience without returning to the pricing challenges that pushed them away from Mindbody.<\/p>\n\n\n\n

3. What They\u2019re Building<\/h2>\n\n\n\n

For now, the team is implementing WellnessLiving, with a focus on making the customer journey simpler and more self-serve. Their immediate priorities include:<\/p>\n\n\n\n