{"id":2954,"date":"2017-07-10T12:09:01","date_gmt":"2017-07-10T12:09:01","guid":{"rendered":"\/knowledge-sharing\/?p=2954"},"modified":"2026-08-11T16:04:17","modified_gmt":"2026-08-11T20:04:17","slug":"get-clients-door-introductory-offers","status":"publish","type":"post","link":"https:\/\/www.wellnessliving.com\/blog\/get-clients-door-introductory-offers\/","title":{"rendered":"Get Clients in the Door With Fitness Introductory Offers"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">As a fitness studio owner, you know that the key to a successful business lies in not only <\/span>gaining <span style=\"font-weight: 400;\">clients, but also <\/span>retaining<span style=\"font-weight: 400;\"> them. This is why you rely on customers to regularly sign up, pay for, and attend classes via monthly membership fees or through the purchase of class passes. Being truly successful lies not only in getting new clients in the door, but also encouraging them to continue patronizing your studio.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Does that sound daunting? It doesn\u2019t have to be! Successful fitness studios have found that offering <a href=\"https:\/\/www.wellnessliving.com\/pricing\/\">special introductory discounts<\/a> or other similar offers to new clients helps to generate a solid and loyal customer base. Here are some tips on how <\/span>your<span style=\"font-weight: 400;\"> business can use introductory offers to win (and keep!) new clients:<\/span><\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><div class=\"custom-yoast-toc-title\">This guide covers:<\/div><ul><li><a href=\"#h-deciding-on-an-offer-what-should-it-be\" data-level=\"2\">Deciding on an Offer: What Should It Be?<\/a><\/li><li><a href=\"#h-deciding-on-an-offer-how-many-and-for-how-long\" data-level=\"2\">Deciding on an Offer: How Many and for How Long?<\/a><\/li><li><a href=\"#h-choosing-a-price-point\" data-level=\"2\">Choosing a Price Point<\/a><\/li><li><a href=\"#h-get-and-keep-new-clients\" data-level=\"2\">Get and Keep New Clients<\/a><\/li><li><a href=\"#h-fitness-studio-introductory-offer-faqs\" data-level=\"2\">Fitness Studio Introductory Offer FAQs<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-deciding-on-an-offer-what-should-it-be\">Deciding on an Offer: What Should It Be?<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Figuring out what exactly your introductory offer should consist of might sound a little tricky. However, if you think about the way that your business works and how it relies on recurring membership packages, you\u2019ll find that it makes perfect sense to offer new clients a special deal on those monthly packages. The best approach that a fitness studio can take is to offer new clients a discount on their first month of membership (or monthly class pass).<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">One of the primary benefits of offering a discount on the first month of membership is that clients have already signed up with their credit cards and are <\/span><a href=\"https:\/\/www.wellnessliving.com\/features\/payments\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">set up for<\/span> <span style=\"font-weight: 400;\">recurring monthly payments<\/span><\/a><span style=\"font-weight: 400;\"> in your WellnessLiving system. This makes it more likely that they will stay on with your studio, and means that you can avoid awkward renewal calls with clients in order to retain them. Setting up those recurring payments at the time the client takes advantage of your introductory offer makes them more likely to commit to your business &#8211; and makes the discount well worth your while.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-deciding-on-an-offer-how-many-and-for-how-long\">Deciding on an Offer: How Many and for How Long?<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">You\u2019ll want to make sure that you are only running one introductory offer at a time. Why? If you try to run multiple offers at once, new customers will not only choose the cheapest offer, but it can work to devalue your studio. Another important factor to consider is <\/span>how frequently<span style=\"font-weight: 400;\"> you provide discounts. Constantly having special offers available means potential clients won\u2019t have an incentive to sign up &#8211; if your membership is <\/span>always<span style=\"font-weight: 400;\"> being discounted, why not just sign up at a later time when they\u2019re \u201csure?\u201d <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">What\u2019s the problem with that? Well, most people won\u2019t ever get around to it! Scheduling your introductory promotions to occur on an infrequent basis creates a sense of urgency for potential customers and makes it more likely that they will pull the purchase trigger.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Another way to create that sense of urgency is to <\/span><a href=\"https:\/\/help.wellnessliving.com\/en\/articles\/8976721-discount-codes\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">run your offer for a limited time<\/span><\/a><span style=\"font-weight: 400;\">. If customers know that the offer isn\u2019t going to hang around forever, they won\u2019t want to miss out on a great deal. <\/span>So how long should that offer run?<span style=\"font-weight: 400;\"> You want to make sure that you leave clients time to sign up, but not leave them <\/span><i><span style=\"font-weight: 400;\">too<\/span><\/i><span style=\"font-weight: 400;\"> much time &#8211; we recommend between one and two months. Anything more than that and you risk losing that vital sense of urgency that encourages potential clients to take advantage of your deal.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-choosing-a-price-point\">Choosing a Price Point<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">This can sometimes be the trickiest part. Many studio owners are tempted to offer free classes or packages. After all &#8211; people love getting free stuff! Right? While offering free products may work for more traditional business models, the package and membership structuring that a fitness studio relies on doesn\u2019t work well with offering freebies. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Why is this? Offering free classes or packages makes it less likely that people will show up! It\u2019s already too easy to skip on a work out it\u2019s not part of your routine, but when you haven\u2019t invested anything into it monetarily, there\u2019s no consequence for missing at all. Clients are more likely to make a commitment to fitness classes and studio membership if they want to get their money\u2019s worth, and once they\u2019ve developed a routine it\u2019s much easier to keep them coming back.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Offering a certain percentage off for their first month\u2019s membership fee or for a class package makes it more likely you will retain the new clients you gain much more so than offering freebies will. The discount is just to get them in the door so that they can see for themselves the value of your studio.<\/span><\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.wellnessliving.com\/blog\/how-much-to-charge-for-yoga-classes\/\" target=\"_blank\" rel=\"noreferrer noopener\">Looking to price an introductory yoga class? Check out this article for more details.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-get-and-keep-new-clients\">Get and Keep New Clients<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Introductory offers are a great way to introduce your business to new clients and turn them into repeat customers. WellnessLiving can help you create and automate awesome introductory offers that will help you grow your studio and keep clients coming back for more! <\/span><\/p>\n\n\n\n<p>If you\u2019re interested in finding more about how WellnessLiving can help streamline your business operations while saving you money every month in unnecessary software and credit card fees, <strong><a href=\"https:\/\/www.wellnessliving.com\/fitness\/software\/\" target=\"_blank\" rel=\"noreferrer noopener\">click here to get your free demo<\/a><\/strong> or call us at 1-888-668-7728 today.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-fitness-studio-introductory-offer-faqs\">Fitness Studio Introductory Offer FAQs<\/h2>\n\n\n<div class=\"hfaqwrapper\" itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" >\n\t<!-- no name title displayed -->\n<ul id=\"hfaqgroup-0\" class=\"hfaqlist\" data-hfaq-style=\"style3\" data-hfaq-type=\"accordion\" data-hfaq-icon-pos=\"left\" data-hfaq-icon=\"3\" data-hfaq-behavior=\"none\" >\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<div class=\"hfaq\" data-hfaq-state=\"expanded\" itemscope itemprop=\"mainEntity\" itemtype=\"http:\/\/schema.org\/Question\">\n\t\t\t\t\t\t<div class=\"hfaq__question\" id=\"get-clients-in-the-door-with-introductory-offers-what-is-a-good-introductory-offer-for-a-fitness-studio\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"hfaq__icon\" style=\"height: 18px; width: 18px;\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  <svg class=\"hfaq__iconplus\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#1a1a1a\" d=\"M18 10h-4V6h-4v4H6v4h4v4h4v-4h4\"\/><\/svg>\n\t\t\t\t\t\t\t\t  <svg class=\"hfaq__iconminus\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#ccc\" d=\"M6 10h12v4H6z\"\/><\/svg>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<h3 class=\"hfaq__text\" itemprop=\"name\">What is a good introductory offer for a fitness studio?<\/h3>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"hfaq__answer\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"http:\/\/schema.org\/Answer\">\n\t\t\t\t\t\t\t<div class=\"hfaq__answercontent\" itemprop=\"text\"><p>A discounted first month of membership or class package can be an effective introductory offer. Unlike a free trial, a paid offer gives new clients a financial commitment while letting them experience the value of your studio at a lower price. Connecting the offer to recurring membership billing can also make the transition to becoming a regular client smoother.<\/p><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<div class=\"hfaq\" data-hfaq-state=\"closed\" itemscope itemprop=\"mainEntity\" itemtype=\"http:\/\/schema.org\/Question\">\n\t\t\t\t\t\t<div class=\"hfaq__question\" id=\"get-clients-in-the-door-with-introductory-offers-are-free-trials-or-discounted-memberships-better-for-fitness-studios\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"hfaq__icon\" style=\"height: 18px; width: 18px;\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  <svg class=\"hfaq__iconplus\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#1a1a1a\" d=\"M18 10h-4V6h-4v4H6v4h4v4h4v-4h4\"\/><\/svg>\n\t\t\t\t\t\t\t\t  <svg class=\"hfaq__iconminus\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#ccc\" d=\"M6 10h12v4H6z\"\/><\/svg>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<h3 class=\"hfaq__text\" itemprop=\"name\">Are free trials or discounted memberships better for fitness studios?<\/h3>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"hfaq__answer\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"http:\/\/schema.org\/Answer\">\n\t\t\t\t\t\t\t<div class=\"hfaq__answercontent\" itemprop=\"text\"><p>Discounted memberships can be more effective when your goal is attracting committed, long-term clients. Free classes may attract interest, but participants have less incentive to attend when they haven&#8217;t invested financially. A discounted paid offer gives prospects an incentive to try your studio while encouraging them to make the most of their purchase.<\/p><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<div class=\"hfaq\" data-hfaq-state=\"closed\" itemscope itemprop=\"mainEntity\" itemtype=\"http:\/\/schema.org\/Question\">\n\t\t\t\t\t\t<div class=\"hfaq__question\" id=\"get-clients-in-the-door-with-introductory-offers-how-long-should-a-fitness-studio-introductory-offer-last\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"hfaq__icon\" style=\"height: 18px; width: 18px;\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  <svg class=\"hfaq__iconplus\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#1a1a1a\" d=\"M18 10h-4V6h-4v4H6v4h4v4h4v-4h4\"\/><\/svg>\n\t\t\t\t\t\t\t\t  <svg class=\"hfaq__iconminus\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#ccc\" d=\"M6 10h12v4H6z\"\/><\/svg>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<h3 class=\"hfaq__text\" itemprop=\"name\">How long should a fitness studio introductory offer last?<\/h3>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"hfaq__answer\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"http:\/\/schema.org\/Answer\">\n\t\t\t\t\t\t\t<div class=\"hfaq__answercontent\" itemprop=\"text\"><p>Introductory promotions should be limited enough to create urgency rather than becoming an ongoing discount. The article recommends running an offer for approximately one to two months. Keeping promotions occasional and time-sensitive gives prospective clients a reason to act instead of postponing their decision.<\/p><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<div class=\"hfaq\" data-hfaq-state=\"closed\" itemscope itemprop=\"mainEntity\" itemtype=\"http:\/\/schema.org\/Question\">\n\t\t\t\t\t\t<div class=\"hfaq__question\" id=\"get-clients-in-the-door-with-introductory-offers-should-fitness-studios-run-multiple-introductory-offers-at-once\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"hfaq__icon\" style=\"height: 18px; width: 18px;\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  <svg class=\"hfaq__iconplus\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#1a1a1a\" d=\"M18 10h-4V6h-4v4H6v4h4v4h4v-4h4\"\/><\/svg>\n\t\t\t\t\t\t\t\t  <svg class=\"hfaq__iconminus\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#ccc\" d=\"M6 10h12v4H6z\"\/><\/svg>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<h3 class=\"hfaq__text\" itemprop=\"name\">Should fitness studios run multiple introductory offers at once?<\/h3>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"hfaq__answer\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"http:\/\/schema.org\/Answer\">\n\t\t\t\t\t\t\t<div class=\"hfaq__answercontent\" itemprop=\"text\"><p>Generally, it&#8217;s better to focus on one introductory promotion at a time. Multiple simultaneous discounts can encourage prospects to simply choose the cheapest option and may weaken the perceived value of your services. A single, clearly communicated offer also makes your marketing easier for prospective clients to understand.<\/p><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<div class=\"hfaq\" data-hfaq-state=\"closed\" itemscope itemprop=\"mainEntity\" itemtype=\"http:\/\/schema.org\/Question\">\n\t\t\t\t\t\t<div class=\"hfaq__question\" id=\"get-clients-in-the-door-with-introductory-offers-how-can-fitness-studios-turn-introductory-offers-into-long-term-memberships\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"hfaq__icon\" style=\"height: 18px; width: 18px;\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  <svg class=\"hfaq__iconplus\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#1a1a1a\" d=\"M18 10h-4V6h-4v4H6v4h4v4h4v-4h4\"\/><\/svg>\n\t\t\t\t\t\t\t\t  <svg class=\"hfaq__iconminus\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#ccc\" d=\"M6 10h12v4H6z\"\/><\/svg>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<h3 class=\"hfaq__text\" itemprop=\"name\">How can fitness studios turn introductory offers into long-term memberships?<\/h3>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"hfaq__answer\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"http:\/\/schema.org\/Answer\">\n\t\t\t\t\t\t\t<div class=\"hfaq__answercontent\" itemprop=\"text\"><p>Design the offer so new clients can easily continue once the introductory period ends. Setting clients up for recurring payments when they purchase their introductory membership removes the need for manual renewal conversations. WellnessLiving can also help businesses create and automate introductory offers, making it easier to convert first-time visitors into repeat clients.<\/p><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>As a fitness studio owner, you know that the key to a successful business lies in not only gaining clients, but also retaining them. This is why you rely on customers to regularly sign up, pay for, and attend classes via monthly membership fees or through the purchase of class [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":2955,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"disable_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[1181],"tags":[2275,2310,492,498,609],"class_list":["post-2954","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fitness","tag-branding","tag-client-retention","tag-fitness-studio-owner","tag-introductory-discounts","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Get Clients in the Door With Fitness Introductory Offers<\/title>\n<meta name=\"description\" content=\"Successful fitness studios have found that intro specials can help generate new clients. 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