Cory McCoy, owner of the Oasis Health Club<\/a>, has a theory about how trainers become owners. \u201cYou become a trainer, you work at a commercial gym<\/a>, you get enough clientele or enough traction to where you open up your own gym,\u201d he says. \u201cIt just depends on how long \u2014 whether that\u2019s 5 years, whether that\u2019s 25 years.\u201d<\/p>\n\n\n\n Cory hit that milestone in roughly ten. But the path he took was less common than most. While building his training clientele, he also constructed two other revenue streams: corporate wellness programming for company employees and government contracting with city departments. That blend of B2C, B2B, and B2G work \u2014 unusual for a solo trainer \u2014 funded the leap into owning a physical space. Oasis Health Club in Virginia Beach, Virginia, is where that decade of groundwork lands.<\/p>\n\n\n\n What\u2019s equally notable is how he built his pipeline. Cory doesn\u2019t lean on social media as a personal channel. \u201cIf I was not a business owner, I would probably delete my social media. I do it solely for business purposes.\u201d Instead, he spent two years doing in-person networking inside Virginia Beach\u2019s wellness community \u2014 building referral relationships with yoga studios, mental health professionals, and other practitioners the old-fashioned way.<\/p>\n\n\n\n Oasis Health Club sits in the preventative healthcare category \u2014 what Cory describes as \u201chealth management, holistic health, and health and wellness.\u201d The club\u2019s positioning cuts across categories that most studios treat as separate businesses: personal training, group fitness, yoga, mental health counseling by a licensed professional counselor, and online wellness coaching, with physical therapy and contrast therapy (cold plunge, infrared sauna) planned for future phases.<\/p>\n\n\n\n \u201cThat\u2019s the trend preventative healthcare is moving towards \u2014 being more comprehensive and offering multiple services in one space. Because that\u2019s also three different memberships, and that can be costly as well.\u201d<\/p>\n<\/blockquote>\n\n\n\n The pitch to a member is simple: instead of paying three studios for three memberships, get everything in one place at one price. That positioning is only possible if the business can actually deliver on it \u2014 which means the operating model has to handle appointments, classes, memberships, multiple practitioners, and varied check-in flows without duct tape.<\/p>\n\n\n\n Cory also wants Oasis to do something most gyms deliberately avoid. \u201cThat\u2019s one thing other gyms lack \u2014 that callback. I know their infrastructure is kind of based on, hopefully you sign up, and hopefully you forget. I want to use that as a differentiator: “Hey, it\u2019s been X number of weeks since your last visit, come back.\u201d<\/p>\n\n\n\n Oasis Health Club operates out of a multi-room Virginia Beach facility, with group fitness in a warehouse-style space and yoga in a dedicated studio. The team starts lean \u2014 three staff profiles \u2014 with room to grow as additional practitioners come on board.<\/p>\n\n\n\n Group classes run small \u2014 capped at 8 to 10 participants \u2014 on a set weekly schedule taught by instructors. One-on-one personal training is appointment-based, booked against staff working hours. A single comprehensive membership at $250 per month covers unlimited access to both. Members who hit 12 visits in a month earn a $200 rate the following month, an attendance-based loyalty mechanic Cory tracks through client profile history and applies via discount code.<\/p>\n\n\n\n Retail beverages are sold on-site and listed in the online store. A summer yoga series at the Virginia Beach Oceanfront is planned across June, July, and August. Longer term, Cory is building toward a second location and exploring an open-gym model that would expand the membership ladder.<\/p>\n\n\n\n Cory came to WellnessLiving with prior platform experience and a clear sense of what Oasis needed. He\u2019d used WellnessLiving before stepping away to focus on contract work, and the local yoga studios<\/a> he respected in Virginia Beach were already on it. The return was not a fresh evaluation \u2014 it was a deliberate decision to go back to a system he knew could handle the complexity.<\/p>\n\n\n\n What Oasis requires is not a single vertical tool. It runs appointments and classes simultaneously across multiple rooms, with practitioners ranging from personal trainers to a licensed counselor. Cory needed one back-end that could manage all of it \u2014 scheduling, memberships, forms tied to specific services, and staff working hours \u2014 without forcing separate tools for separate service lines. \u201cI like WellnessLiving because of the extensions that y\u2019all have to offer to make it a comprehensive management system.\u201d<\/p>\n\n\n\n He also added a branded app.<\/a> Cory runs a separate virtual coaching platform alongside Oasis, and wanted the in-person club experience to have its own clear identity in the App Store. \u201cMaking them both branded will allow me to help people identify which one they go to.\u201d Unlimited push notifications, in-app announcements, and a single app showing the full Oasis schedule were all part of the appeal.<\/p>\n\n\n\n Door access integration was non-negotiable.<\/a> Cory had used an integrated door access system at a previous gym and needed the same connection at Oasis \u2014 client groups, purchase options, and door access linked so entry is gated automatically to active members only.<\/p>\n\n\n\n And the re-engagement marketing tools<\/a> addressed a gap he sees across the industry. Visit-based campaigns that target what a member came in for \u2014 personal training versus mental health services \u2014 let him personalize the \u201ccallback\u201d across a deliberately mixed-service roster.<\/p>\n\n\n\n The operational challenge at Oasis is keeping a multi-service club coordinated without multiplying tools. Three WellnessLiving capabilities map directly to how Cory runs it.<\/p>\n\n\n\n Memberships and attendance-based incentives.<\/a> The $250 unlimited membership covers both classes and personal training, with a $200 rate kicking in the following month after 12 visits. Cory tracks attendance through client profile history and applies the discount manually via code \u2014 WellnessLiving\u2019s per-member visit view gives him what he needs without a separate spreadsheet.<\/p>\n\n\n\n Forms tied to specific services and practitioners.<\/a> Because Oasis includes mental health counselling and physical therapy alongside fitness, intake and consent requirements vary by service. WellnessLiving\u2019s form builder lets Cory attach required forms to specific bookings, capture answers and signatures, and store everything on the client profile \u2014 important when a licensed counselor\u2019s intake looks nothing like a personal training waiver.<\/p>\n\n\n\nA Point of View Built Around Preventive Health<\/h2>\n\n\n\n
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What the Club Offers<\/h2>\n\n\n\n
Why Cory Chose WellnessLiving<\/h2>\n\n\n\n
How WellnessLiving Fits the Oasis Model<\/h2>\n\n\n\n