{"id":3365,"date":"2017-08-13T17:22:31","date_gmt":"2017-08-13T17:22:31","guid":{"rendered":"\/knowledge-sharing\/?p=3365\/"},"modified":"2025-08-05T01:43:35","modified_gmt":"2025-08-05T05:43:35","slug":"latest-fitness-trends","status":"publish","type":"post","link":"https:\/\/www.wellnessliving.com\/blog\/latest-fitness-trends\/","title":{"rendered":"How Your Studio Should Stay Up-To-Date On the Latest Fitness Trends"},"content":{"rendered":"

Have you ever heard of the \u201cTrim & Twist?\u201d If you\u00a0were a fitness buff in the \u201860\u2019s, this fitness trend is probably instantly familiar. But for most of you, it likely doesn\u2019t ring a bell. This exercise board prompted users to literally twist back and forth to get in their workout for the day. It was a fitness trend that took the nation by storm in the \u201860\u2019s. But, like with most trends, it eventually faded away.<\/span><\/p>\n

Why are you reading about Trim & Twists, you might be asking yourself? Because Trim & Twists are a prime example of the fast-changing trends in the fitness industry. Every year, new workout equipment or classes become popular in the wellness industry, and then a few years later, it\u2019s like that trend never existed. For a studio owner, that can be challenging. How do you know when you should jump on the bandwagon and when you should wait it out?<\/span><\/p>\n

Thanks to WellnessLiving, <\/span>adapting your class schedule<\/span><\/a> or <\/span>promoting a new addition<\/span> to your studio is easy. But, make sure you\u2019re promoting the right stuff. Before adapting\u00a0to any fitness trend in your studio, you should ask yourself the following questions\u2026<\/span><\/p>\n

1 – Who Are We?<\/b><\/h5>\n

No, this isn\u2019t meant to be an existential question. Asking yourself \u201cwho are we?\u201d when it comes to your studio forces you to define the mission and purpose of your business. Is your method focused around short, high-intensity workouts in a fun and supportive atmosphere? Are you well-versed in the mechanics of one-on-one resistance training? <\/span><\/p>\n

If any fitness trend doesn\u2019t align with who your studio is, skip it. When you\u2019re trying to be \u201ctrendy\u201d just for the sake of being trendy, your loyal members will know it. If a trend doesn\u2019t align with your business\u2019s core beliefs on exercise and healthy living, it\u2019s not worth adapting.<\/span><\/p>\n

2 – Who\u2019s Our Target Demographic?<\/b><\/h5>\n

And more than that, who\u2019s the average person that\u2019s adapting this fitness trend? Having a clear idea of your average studio member and who you want to appeal to makes it easy to decide which trends your studio could benefit from. A software like WellnessLiving makes it easy to access this member data, with <\/span>customizable client reports<\/span><\/a> that allow you to quickly pull key data to understand your member base. <\/span><\/p>\n

Once you\u2019ve got a good idea of who your studio appeals to, do some research on the fitness trend you\u2019re considering trying out in your studio. Take wearable fitness technology, for example. While the trend first emerged within the younger age groups who are technologically savvy, it\u2019s actually expanded rapidly into older age groups as well — with <\/span>17% of people over the age of 65<\/span><\/a> using wearable technology. Spending a little time researching who started a trend and who\u2019s following it can help you decide if it\u2019s right for you.<\/span><\/p>\n

3 – How Long Has This Been Trendy?<\/b><\/h5>\n

When something becomes trendy, one of two things will happen: It will eventually become mainstream, or it will eventually fade away. Aerobic exercise is a great example. Aerobics emerged as a trendy method of exercise in the 1960\u2019s. In the \u201880\u2019s, more and more businesses and studio owners organized aerobics classes. And though not many of us are still working out to Jane Fonda\u2019s aerobic VHS tape or rocking the neon one-piece workout attire, aerobics are definitely considered mainstream in today\u2019s workout culture — with HIIT, Zumba, and really any type of cardio class borrowing the fundamentals of that workout style.<\/span><\/p>\n

When looking to bring new fitness trends into your studio, you want to look for the ones that are lasting. Unless a trend is something you and your members are exceptionally excited and passionate about, try to bring on trendy workouts or equipment after they\u2019ve been around for about two years. This will give that new fitness craze time to gain momentum and followers that will hopefully flock to your studio, and also see if this trend can stand the test of time.<\/span><\/p>\n

Some Trends We\u2019d Recommend<\/b><\/h3>\n

You may have an idea now of which trends you should kick to the curb, but how about ideas for popular movements in the fitness industry that you should seriously consider implementing? We\u2019ve put together a list of some trends to consider:<\/span><\/p>\n