{"id":4073,"date":"2017-11-06T17:37:00","date_gmt":"2017-11-06T17:37:00","guid":{"rendered":"\/knowledge-sharing\/?p=4073\/"},"modified":"2025-08-04T09:09:12","modified_gmt":"2025-08-04T13:09:12","slug":"5-myths-text-message-marketing-definitely-stop-believing","status":"publish","type":"post","link":"https:\/\/www.wellnessliving.com\/blog\/5-myths-text-message-marketing-definitely-stop-believing\/","title":{"rendered":"5 Myths About Text Message Marketing You Should Definitely Stop Believing"},"content":{"rendered":"

<\/b>Text message marketing isn\u2019t new. Since the dawn of smartphones, companies of all sizes and types have recognized the power of reaching people via text message. With an <\/span>average open rate of 99%<\/span><\/a>, it\u2019s harder to make a case <\/span>against<\/span><\/i> text message marketing.<\/span><\/p>\n

As you can imagine, because so many businesses and entrepreneurs are working to grow their business via text message, there are some bad practices and misinformation out there about <\/span>marketing over text<\/span>. We\u2019re here to dispel some of those myths.<\/span><\/p>\n

#1: Text message marketing only helps you reach young adults<\/strong><\/h2>\n

Sure, there was a time when only the teenagers and 20-somethings were active texters. But that time is long gone. <\/span>80% of Americans text regularly<\/span><\/a>, and that spans every age group. While it\u2019s true younger demographics text more often, even adults 35-44 send approximately <\/span>52 texts<\/span><\/a> per day. No matter who your target client is, you can reach them over text message. <\/span><\/p>\n

#2: You can\u2019t get as creative with text message marketing<\/b><\/h2>\n

False! Under most texting plans, MMS (multimedia messaging service) costs the same as regular SMS. So you can <\/span>send a text<\/span><\/a> with a branded coupon or short video. Despite its name, you aren\u2019t confined to just text in text message marketing. You can include different types of media to engage your audience. <\/span><\/p>\n

#3: Customers don\u2019t want text messages from businesses<\/b><\/h2>\n

Your client texts every day. Why wouldn\u2019t they benefit from discounts, updates and offers from your business directly to the communication channel they use the most? <\/span>More than half <\/span><\/a>of consumers said they\u2019d join a text-based loyalty program. And 90% of people who used one of those programs said they\u2019ve benefitted. Give your clients what they want!<\/span><\/p>\n

#4: Text message marketing is expensive<\/b><\/h2>\n

It doesn\u2019t have to be! When you invest in text message marketing through a company like WellnessLiving, all of your clients\u2019 contact information — as well as your studio\u2019s information — is already stored in one place. Which makes text message marketing surprisingly affordable. If you\u2019re not already a WellnessLiving subscriber, <\/span>schedule your demo here<\/span><\/a> and we\u2019ll show you exactly how our text message marketing can help grow your business. <\/span><\/p>\n

#5: Text message marketing doesn\u2019t work<\/b><\/h2>\n

If you\u2019ve gotten this far in our blog post, we\u00a0hope\u00a0this goes without saying. But, we\u2019ll say it again just in case: text message marketing works! Once you get people to opt into your text message marketing (and a friendly reminder here — you do need to get consent to text prospects or clients), they\u2019re basically asking you to show them what your business can do. And text message marketing typically yields engagement rates — i.e. clicks, replies, other actions — of <\/span>up to 45%<\/span><\/a>. That\u2019s more than 7 times the engagement rate for email marketing! <\/span><\/p>\n

But, don\u2019t just take our word for it — take it from one of our own clients who\u2019s seen tremendous success with text message marketing. \u201cI have been able to turn around multiple slow weekends into fully booked weekends,\u201d says Andres Gutierrez of JP\u2019s Massage Therapy Center. \u201cI simply send a text offer to the clients that have not been to the office for a few months, and they call back to take advantage of the offer.\u201d<\/span><\/p>\n

Text message marketing can be an easy and successful way to reach more of the right people and convert more prospects into clients. By creating a dynamic text message marketing program that offers discounts, promotions, and helpful information, you can increase new clients for your business while keeping current clients engaged.<\/span><\/p>\n

Don\u2019t already have a text message marketing plan? Let WellnessLiving help you get set up! Schedule a quick, 20-minute demo<\/a> with our team, and we can show you insider tricks and tips to make the most of your text message marketing.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Text message marketing isn\u2019t new. Since the dawn of smartphones, companies of all sizes and types have recognized the power of reaching people via text message. With an average open rate of 99%, it\u2019s harder to make a case against text message marketing. 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