{"id":4131,"date":"2017-11-07T20:45:39","date_gmt":"2017-11-07T20:45:39","guid":{"rendered":"\/knowledge-sharing\/?p=4131\/"},"modified":"2026-02-20T11:15:22","modified_gmt":"2026-02-20T16:15:22","slug":"email-marketing-101-build-campaign-will-drive-revenue","status":"publish","type":"post","link":"https:\/\/www.wellnessliving.com\/blog\/email-marketing-101-build-campaign-will-drive-revenue\/","title":{"rendered":"Email Marketing 101: How to Build a Campaign That Will Drive Revenue"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Is email marketing driving revenue for your business, or is it just an unproductive time-suck? If you\u2019re not utilizing email marketing effectively, you could be missing some huge opportunities to get new clients in the door and get current clients more engaged. Every $1 you put into effective email marketing could bring your business <\/span><a href=\"https:\/\/blogs.constantcontact.com\/email-marketing-stats\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">an average of $38<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">To help you get the highest return on your investment, we\u2019ve broken down the keys to a successful email marketing campaign that will drive revenue for your business:<\/span><\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><div class=\"custom-yoast-toc-title\">5 Keys to email marketing<\/div><ul><li><a href=\"#h-1-collect-email-addresses\" data-level=\"2\">#1: Collect email addresses<\/a><\/li><li><a href=\"#h-2-send-a-welcome-email\" data-level=\"2\">#2: Send a welcome email<\/a><\/li><li><a href=\"#h-3-provide-value\" data-level=\"2\">#3: Provide value<\/a><\/li><li><a href=\"#h-4-get-personal\" data-level=\"2\">#4: Get personal<\/a><\/li><li><a href=\"#h-5-measure-important-metrics\" data-level=\"2\">#5: Measure important metrics<\/a><\/li><li><a href=\"#h-bonus-tip-choose-a-software-tool-with-built-in-automated-email-marketing\" data-level=\"2\">Bonus tip: Choose a software tool with built-in automated email marketing<\/a><\/li><li><a href=\"#h-email-marketing-that-drives-revenue-faqs\" data-level=\"2\">\u2753 Email Marketing That Drives Revenue: FAQs \u2753<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-collect-email-addresses\">#1: Collect email addresses<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">This may seem like a no-brainer, but it can actually be one of the most difficult pieces of email marketing. Before you can start reaching out to a prospect or a member, you have to get their email address.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Collecting email addresses requires a lot more than just asking members, \u201cHey, can I have your email?\u201d You have to let people know what they\u2019re signing up for and why they should give you their information. Create multiple opportunities for people to opt into your email updates. This means having a sign-up list in your business, <\/span><a href=\"https:\/\/help.wellnessliving.com\/en\/articles\/9273476-embed-a-widget\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">forms on your website<\/span><\/a><span style=\"font-weight: 400;\">, and even widgets on your social media profiles. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You can also get creative with what you offer via email. You can offer a free eBook download or weekly healthy living tips. Get people excited about receiving emails from you by letting them know what to expect, and you\u2019ll start collecting email addresses left and right.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-send-a-welcome-email\">#2: Send a welcome email<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">However, when you get a new email address, a welcome email is a must. That first email welcoming a prospect or client to your list &#8212; potentially even offering them a deal or discount &#8212; lets that person know they\u2019ve successfully opted in, what your emails will look like, and who they\u2019re coming from. That first welcome email and intro offer can also yield <\/span><a href=\"http:\/\/www.wordstream.com\/blog\/ws\/2017\/06\/29\/email-marketing-statistics\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">320% more revenue<\/span><\/a><span style=\"font-weight: 400;\"> than other emails because it&#8217;s your first touchpoint with that client.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">With WellnessLiving, you don\u2019t even have to think about that welcome email when you get a new contact &#8212; you can set it and forget it. Our <\/span><a href=\"https:\/\/help.wellnessliving.com\/en\/articles\/11146409-send-automated-notifications-to-specific-client-types-or-groups\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">automated marketing<\/span><\/a><span style=\"font-weight: 400;\"> allows you to easily trigger emails to send when someone new joins your contact list. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">(Know what else you can easily automate with WellnessLiving? Membership renewals! We break down the right way to leverage an <\/span><a href=\"https:\/\/www.wellnessliving.com\/blog\/automatic-renewal-system-lack-one-affecting-revenue\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">automatic renewal system<\/span><\/a><i><span style=\"font-weight: 400;\">.<\/span><\/i><span style=\"font-weight: 400;\">) <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-provide-value\">#3: Provide value<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">What type of email would motivate your prospects to sign up? What would your members appreciate getting in their inbox every week? Value means different things to different contacts, so segment out your email list. For starters, you should have one email list for prospects and one for members. From there, you can break it down even further with specific lists for your members who frequently use different services. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Get specific, and then offer those people something they\u2019ll appreciate. For prospects, you can offer them exclusive discounts or more information about your club. Members, on the other hand, might appreciate regular updates and a <\/span><a href=\"https:\/\/help.wellnessliving.com\/en\/articles\/9274277-sending-an-anniversary-email\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">special congrats on their anniversary<\/span><\/a><span style=\"font-weight: 400;\"> with your business. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-get-personal\">#4: Get personal<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">How many emails do you get every day? How many of those do you actually read? It\u2019s easy to gloss over an email or delete it entirely if it seems generic, irrelevant, or spammy. Take the time to add your contact\u2019s name (which you can do for every contact receiving that email in one easy step through <\/span><a href=\"https:\/\/help.wellnessliving.com\/en\/articles\/9682043-email-variables\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">WellnessLiving\u2019s email variables<\/span><\/a><span style=\"font-weight: 400;\">) and make sure the \u201cFrom\u201d field is recognizable as your business. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-measure-important-metrics\">#5: Measure important metrics<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">re sending regular email campaigns, there are three metrics you\u2019ll want to keep an eye on: open rate, click-through rate and unsubscribes. The first one is easy: How many people are actually opening the emails you send? Click-through shows you how many people clicked a button on your email to read more or make a purchase, and unsubscribe shows how many people opted out of your email list.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Keeping a close eye on these metrics can be an important way to show you what your members like to see, what they don\u2019t like so much, and what actually gets them to take an action and visit your site or landing page. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-bonus-tip-choose-a-software-tool-with-built-in-automated-email-marketing\">Bonus tip: Choose a software tool with built-in automated email marketing<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Email marketing can seem like a daunting task, <a href=\"https:\/\/www.wellnessliving.com\/features\/email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">but WellnessLiving makes it easy<\/a>. With our advanced automated marketing, intuitive interface, and dedicated support team, you\u2019ll be raking in revenue from email marketing sooner than you think. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong><a href=\"https:\/\/www.wellnessliving.com\/home.html\" target=\"_blank\" rel=\"noreferrer noopener\">Schedule your demo today to learn more<\/a><\/strong>.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-email-marketing-that-drives-revenue-faqs\">\u2753 Email Marketing That Drives Revenue: FAQs \u2753<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1771542555134\"><strong class=\"schema-faq-question\">What makes an email campaign effective at generating revenue?<\/strong> <p class=\"schema-faq-answer\">An effective campaign delivers relevant value and a clear next step. It speaks directly to subscriber needs and links to a booking or offer. When messaging aligns with client goals, opens and conversions improve. Emails that feel helpful rather than promotional build trust and action.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1771542609919\"><strong class=\"schema-faq-question\">How do I structure an email campaign for maximum engagement?<\/strong> <p class=\"schema-faq-answer\"><a href=\"https:\/\/www.wellnessliving.com\/blog\/how-to-write-emails-your-clients-cant-ignore-and-turn-them-into-bookings\/\" target=\"_blank\" rel=\"noreferrer noopener\">Start with a compelling subject line that sets the expectation.<\/a> Provide concise content that answers a need and leads to one clear action. Make calls to action visible and easy to click. Keep content scannable so readers understand the value quickly and know how to act.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1771542625433\"><strong class=\"schema-faq-question\">What role does segmentation play in driving revenue from emails?<\/strong> <p class=\"schema-faq-answer\">Segmentation increases relevance by tailoring content to specific groups, like new leads, active members, or lapsed clients. Targeted messaging reduces noise and increases conversions because subscribers receive offers that match their behavior and interests.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1771542659021\"><strong class=\"schema-faq-question\">How often should I send email campaigns without fatiguing my audience?<\/strong> <p class=\"schema-faq-answer\">Balance consistency with respect for inbox space. Many wellness businesses start with weekly or biweekly sends. Increase frequency around promotions or challenges, then scale back when engagement drops. Monitor unsubscribes and adjust accordingly to maintain balance.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1771542678703\"><strong class=\"schema-faq-question\">What metrics matter most when measuring email campaign success?<\/strong> <p class=\"schema-faq-answer\"><a href=\"https:\/\/www.wellnessliving.com\/features\/advanced-reporting\/\" target=\"_blank\" rel=\"noreferrer noopener\">Track open rates, click-through rates, and conversion metrics tied to bookings or purchases.<\/a> Monitor revenue per campaign and overall list engagement over time. These metrics show whether your messages are reaching the right people and prompting value-driven actions.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Is email marketing driving revenue for your business, or is it just an unproductive time-suck? If you\u2019re not utilizing email marketing effectively, you could be missing some huge opportunities to get new clients in the door and get current clients more engaged. Every $1 you put into effective email marketing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":28123,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"disable_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[466],"tags":[2275,628,767,290,609,2311,2276],"class_list":["post-4131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-management","tag-branding","tag-business-management","tag-content","tag-email","tag-marketing","tag-mobile-apps","tag-software"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Build an Email Campaign That Will Drive Revenue<\/title>\n<meta name=\"description\" content=\"Is email marketing driving revenue for your business? 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It speaks directly to subscriber needs and links to a booking or offer. When messaging aligns with client goals, opens and conversions improve. Emails that feel helpful rather than promotional build trust and action.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.wellnessliving.com\/blog\/email-marketing-101-build-campaign-will-drive-revenue\/#faq-question-1771542609919","position":2,"url":"https:\/\/www.wellnessliving.com\/blog\/email-marketing-101-build-campaign-will-drive-revenue\/#faq-question-1771542609919","name":"How do I structure an email campaign for maximum engagement?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"<a href=\"https:\/\/www.wellnessliving.com\/blog\/how-to-write-emails-your-clients-cant-ignore-and-turn-them-into-bookings\/\" target=\"_blank\" rel=\"noreferrer noopener\">Start with a compelling subject line that sets the expectation.<\/a> Provide concise content that answers a need and leads to one clear action. Make calls to action visible and easy to click. Keep content scannable so readers understand the value quickly and know how to act.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.wellnessliving.com\/blog\/email-marketing-101-build-campaign-will-drive-revenue\/#faq-question-1771542625433","position":3,"url":"https:\/\/www.wellnessliving.com\/blog\/email-marketing-101-build-campaign-will-drive-revenue\/#faq-question-1771542625433","name":"What role does segmentation play in driving revenue from emails?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Segmentation increases relevance by tailoring content to specific groups, like new leads, active members, or lapsed clients. Targeted messaging reduces noise and increases conversions because subscribers receive offers that match their behavior and interests.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.wellnessliving.com\/blog\/email-marketing-101-build-campaign-will-drive-revenue\/#faq-question-1771542659021","position":4,"url":"https:\/\/www.wellnessliving.com\/blog\/email-marketing-101-build-campaign-will-drive-revenue\/#faq-question-1771542659021","name":"How often should I send email campaigns without fatiguing my audience?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Balance consistency with respect for inbox space. Many wellness businesses start with weekly or biweekly sends. Increase frequency around promotions or challenges, then scale back when engagement drops. Monitor unsubscribes and adjust accordingly to maintain balance.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.wellnessliving.com\/blog\/email-marketing-101-build-campaign-will-drive-revenue\/#faq-question-1771542678703","position":5,"url":"https:\/\/www.wellnessliving.com\/blog\/email-marketing-101-build-campaign-will-drive-revenue\/#faq-question-1771542678703","name":"What metrics matter most when measuring email campaign success?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"<a href=\"https:\/\/www.wellnessliving.com\/features\/advanced-reporting\/\" target=\"_blank\" rel=\"noreferrer noopener\">Track open rates, click-through rates, and conversion metrics tied to bookings or purchases.<\/a> Monitor revenue per campaign and overall list engagement over time. 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