{"id":4304,"date":"2017-12-19T17:12:17","date_gmt":"2017-12-19T17:12:17","guid":{"rendered":"\/knowledge-sharing\/?p=4304"},"modified":"2025-08-06T01:04:53","modified_gmt":"2025-08-06T05:04:53","slug":"convert-new-years-resolutioners-lifetime-members","status":"publish","type":"post","link":"https:\/\/www.wellnessliving.com\/blog\/convert-new-years-resolutioners-lifetime-members\/","title":{"rendered":"How to Convert \u201cNew Year\u2019s Resolutioners\u201d Into Lifetime Members"},"content":{"rendered":"

Many fitness business owners typically see a jump in memberships after the holidays because people are motivated by New Year\u2019s Resolutions or were given gift certificates. While it\u2019s thrilling to see that annual boost in memberships, as a fitness studio owner, you know the challenge is finding ways to keep newcomers engaged after the post-holiday hype dies down.<\/span><\/p>\n

What can you do to encourage them to stick around and become permanent members?<\/span><\/p>\n

Build Relationships<\/b><\/h2>\n

The first thing to keep new members engaged is to get to know them. Learn their faces, names, and fitness goals. Go the extra mile to make them feel comfortable and discover what they want to accomplish. Privately-owned fitness studios can leverage a competitive advantage because they have a high ability to get to know their clients intimately and offer personalized services, which is often an incentive in itself for people to keep returning. Remember, keep your studio adequately staffed to accommodate the \u201cresolution bump\u201d. You don\u2019t want to alienate your existing loyal members as you welcome new people in, so be sure to plan for a busy January and February.<\/span><\/p>\n

After the initial discounts are over, consider offering additional perks to entice members to stay. Some newcomers may use cost as a reason to abandon their fitness programs before they really get the chance to begin. <\/span>WellnessLiving\u2019s Groupon integration<\/span> is a great way to offer your new customers financial incentives and nurture them into full-time members using your fitness studio for a variety of services.<\/span><\/p>\n

Offer a Variety of Options<\/b><\/h2>\n

While seasoned exercisers typically like routine, newcomers may not quite have it all figured out. Until they establish themselves in a program routine, variety may help them find their way. Using emailSMS marketing functionality, you can keep people interested to continue on and establish a more permanent fitness plan.<\/span><\/p>\n