{"id":4415,"date":"2018-01-11T17:13:05","date_gmt":"2018-01-11T17:13:05","guid":{"rendered":"\/knowledge-sharing\/?p=4415"},"modified":"2026-02-20T11:38:16","modified_gmt":"2026-02-20T16:38:16","slug":"run-loyalty-program-challenge","status":"publish","type":"post","link":"https:\/\/www.wellnessliving.com\/blog\/run-loyalty-program-challenge\/","title":{"rendered":"How to Run a Loyalty Program Challenge Your Clients Will Love"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Everyone loves being rewarded, especially when they\u2019re rewarded for things they already love doing, like working out, getting a spa treatment, or shopping. If you can make a rewards program a seamless and beneficial part of each transaction, it can quickly become just the excuse they need to stop by.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">And one easy, fun way to get more clients engaged is to run a loyalty program challenge! With WellnessLiving, a loyalty-based rewards program is already built into your subscription. That allows you to set a goal, spark some friendly competition, and get clients more engaged than ever. Here\u2019s how to do it:<\/span><\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><div class=\"custom-yoast-toc-title\">The 7 steps of running a loyalty program challenge  <\/div><ul><li><a href=\"#h-step-1-set-a-goal\" data-level=\"2\">Step #1: Set a goal<\/a><\/li><li><a href=\"#h-step-2-make-it-convenient-to-participate\" data-level=\"2\">Step #2: Make it convenient to participate<\/a><\/li><li><a href=\"#h-step-3-set-actions-to-earn-points\" data-level=\"2\">Step #3: Set actions to earn points<\/a><\/li><li><a href=\"#h-step-4-choose-something-worth-winning\" data-level=\"2\">Step #4: Choose something worth winning<\/a><\/li><li><a href=\"#h-step-5-spark-some-competition\" data-level=\"2\">Step #5: Spark some competition<\/a><\/li><li><a href=\"#h-step-6-promote-promote-promote\" data-level=\"2\">Step #6: Promote, promote, promote<\/a><\/li><li><a href=\"#h-step-7-measure-success\" data-level=\"2\">Step #7: Measure success<\/a><\/li><li><a href=\"#h-how-to-create-a-rewards-program-without-the-challenge\" data-level=\"2\">How to create a rewards program without the challenge<\/a><\/li><li><a href=\"#h-faqs-about-rewards-program-challenges\" data-level=\"2\">FAQs about rewards program challenges<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-1-set-a-goal\">Step #1: Set a goal<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Before choosing a prize or making the rules, decide first what your goal is. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Do you want to increase your monthly client retention? Do you want to increase sales for a specific service? Knowing what outcome you want to see will help you to design the most successful contest, and also allow you to say definitively if the contest worked.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-2-make-it-convenient-to-participate\">Step #2: Make it convenient to participate<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">What\u2019s a contest worth if no one wants to compete? Make sure <a href=\"https:\/\/www.wellnessliving.com\/features\/rewards\/\" target=\"_blank\" rel=\"noreferrer noopener\">your rewards program<\/a> is easy to sign up for and participate in. While punch cards and internal spreadsheets may sound easy for you, that doesn\u2019t allow clients to check their points on a regular basis and keep your program top of mind.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Bring your loyalty program to mobile! Invest in an app-based rewards program for your business. People nearly always have their phones on them, so they won\u2019t miss out on any points and can stay updated on where they stand in the competition.<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><a href=\"https:\/\/www.wellnessliving.com\/features\/achieve\/\" target=\"_blank\" rel=\"noreferrer noopener\">With WellnessLiving, your rewards program can be set up directly in your Achieve client app.<\/a><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-3-set-actions-to-earn-points\">Step #3: Set actions to earn points<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">This can be something as simple as rewarding people with a certain number of points for renewing their membership or purchasing a service. You can also incentivize other actions that benefit your business, like leaving a review or spreading the word about your business on social media. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You can also add more incentive to certain classes or services by offering more points during the contest period. For example, if you are trying to drive more business to your massage services, offer double the reward points on massages during the contest time frame.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You\u2019ll also have to decide how people win it. The easiest ways to do this are: <\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Option 1: <\/strong>You can win by accumulating the most<span style=\"font-weight: 400;\"> points within a set time period <\/span><\/li>\n\n\n\n<li><strong>Option 2: <\/strong>You can win by accumulating a certain number of points the fastest <\/li>\n<\/ul>\n\n\n\n<p>Just make sure it&#8217;s clear to people how they can win, and don\u2019t set that bar too high. Otherwise, people will lose interest before the contest is complete.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-4-choose-something-worth-winning\">Step #4: Choose something worth winning<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">If you want to get people excited about competing for a prize, you have to offer something worth winning. The better the prize, the higher the incentive to compete. The prize you offer should also be in line with your overall goal for the contest. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For example, if you want to increase retention, offer a free week\/month of membership to the winner. Or if multiple businesses are participating in the challenge, it could be a gift card from one of your local partners.<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><a href=\"https:\/\/www.wellnessliving.com\/blog\/how-to-build-rewards-programs\/\">Want to learn more best bractices for building a rewarding rewards program?<\/a><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-5-spark-some-competition\">Step #5: Spark some competition<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Once you\u2019ve set the rules and prizes for your contest, you have to get people pumped up! Let people know where they stand by displaying a points leaderboard on your business\u2019s app. That way, clients can watch their total points climb as they begin to move up the ladder towards that number one spot. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-6-promote-promote-promote\">Step #6: Promote, promote, promote<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Before and during your challenge, be sure to get the word out. Add details about the challenge to class announcements, post flyers around your business, and <a href=\"https:\/\/www.wellnessliving.com\/features\/email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">send an email blast to your list of clients<\/a>, letting them know about the challenge. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You can even spotlight current leaders across your social media pages or in your business. If you\u2019re excited about the contest, your members will be too. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-7-measure-success\">Step #7: Measure success<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Once the contest is over, you not only have to announce the winner(s), but you also have to decide if the contest was successful. You can do this by analyzing revenue sources during the contest period, or by looking at client retention or purchase history between clients who competed and those who didn\u2019t. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Contests can be a lot of fun for your members, but it\u2019s most important to <a href=\"https:\/\/www.wellnessliving.com\/blog\/effortless-rewards-reviews-to-boost-loyalty-reputation\/\" target=\"_blank\" rel=\"noreferrer noopener\">figure out what kind of contest is going to get you closer to your goals as a business owner.<\/a><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-create-a-rewards-program-without-the-challenge\">How to create a rewards program without the challenge <\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Let\u2019s backtrack for a minute here. Before you can follow each of these steps, there\u2019s one thing <a href=\"https:\/\/www.wellnessliving.com\/blog\/need-loyalty-rewards-program-your-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">you\u2019re going to need: rewards program software<\/a>. If you\u2019re already a WellnessLiving customer, congratulations! Rewards programs are part of your regular subscription. But if you\u2019re working with a different business management software, you could be paying excessive extra fees to run a loyalty program.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Not already a <a href=\"https:\/\/www.wellnessliving.com\/home.html\" target=\"_blank\" rel=\"noreferrer noopener\">WellnessLiving<\/a> customer? <strong><a href=\"https:\/\/www.wellnessliving.com\/features\/rewards\/\" target=\"_blank\" rel=\"noreferrer noopener\">Book your demo today, and we can show you how easy it is to run a loyalty program challenge of your own through our software.<\/a><\/strong><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-faqs-about-rewards-program-challenges\">FAQs about rewards program challenges<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1761674818603\"><strong class=\"schema-faq-question\">What are the biggest mistakes to avoid when launching a loyalty program challenge?<\/strong> <p class=\"schema-faq-answer\">Making the rules too complex. Create a simple system for earning points and easy-to-read promotional materials that explain how to win. Get feedback from several people to make sure the rules are easy for clients to understand. <\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1761674459187\"><strong class=\"schema-faq-question\">How do I choose the right duration for a loyalty program challenge to keep members engaged?<\/strong> <p class=\"schema-faq-answer\">The right challenge length will vary from person to person. Shorter challenges with lengths of a week or a month may be a great way for new clients to be introduced to your services. While longer challenges of 3, 6, or even 12 months can keep things interesting for your regulars. Try to offer a range of lengths to keep everyone invested. <\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1761675388743\"><strong class=\"schema-faq-question\">How often should I run a loyalty challenge to avoid fatigue among members?<\/strong> <p class=\"schema-faq-answer\">Updating your challenges monthly is fairly common and is a good pace for most businesses. If you offer shorter weekly challenges, establish what they are in advance. That way, you can tell your clients monthly what each week&#8217;s challenge will be, and avoid excessive notifications. <\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1761674996502\"><strong class=\"schema-faq-question\">How do I handle legal or regulatory issues around prizes and promotions in a loyalty challenge?<\/strong> <p class=\"schema-faq-answer\">Every country and state has its own regulations for running competitions and prizes as a business. Make sure that you research the specific regulations for your location. These guides can get you started <a href=\"https:\/\/www.uspis.gov\/wp-content\/uploads\/2019\/12\/pub-546_consumers-guide-to-sweepstakes-lotteries_508.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">in the U.S<\/a>, <a href=\"https:\/\/competition-bureau.canada.ca\/en\/promotional-contests-enforcement-guidelines\" target=\"_blank\" rel=\"noreferrer noopener\">Canada<\/a>, or <a href=\"https:\/\/www.gamblingcommission.gov.uk\/public-and-players\/guide\/page\/free-draws-and-prize-competitions\" target=\"_blank\" rel=\"noreferrer noopener\">the U.K.<\/a> <\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1761675418431\"><strong class=\"schema-faq-question\">What technologies or tools help automate tracking and scoring in a loyalty challenge?<\/strong> <p class=\"schema-faq-answer\">You&#8217;ll need a rewards program with customizable client profiles that will track their progress and spending. It&#8217;s also helpful to have a system that allows for easy email and SMS outreach. If you operate online, you&#8217;ll also need a way to incorporate the contest into your online sales system. <br\/><br\/><a href=\"https:\/\/www.wellnessliving.com\/home.html\" target=\"_blank\" rel=\"noreferrer noopener\">Looking for an all-in-one option that&#8217;s easy for you and your clients? You need WellnessLiving.<\/a><\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Everyone loves being rewarded, especially when they\u2019re rewarded for things they already love doing, like working out, getting a spa treatment, or shopping. If you can make a rewards program a seamless and beneficial part of each transaction, it can quickly become just the excuse they need to stop by. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":26041,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"disable_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[466,467],"tags":[628,2310,2277,17843,471,2274],"class_list":["post-4415","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-management","category-marketing-social","tag-business-management","tag-client-retention","tag-expert-advice","tag-reward-program","tag-reward-programs","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Run a Loyalty Program Challenge Your Clients Will Love<\/title>\n<meta name=\"description\" content=\"One easy way to get more clients engaged is to run a loyalty program challenge! 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Create a simple system for earning points and easy-to-read promotional materials that explain how to win. Get feedback from several people to make sure the rules are easy for clients to understand. ","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.wellnessliving.com\/blog\/run-loyalty-program-challenge\/#faq-question-1761674459187","position":2,"url":"https:\/\/www.wellnessliving.com\/blog\/run-loyalty-program-challenge\/#faq-question-1761674459187","name":"How do I choose the right duration for a loyalty program challenge to keep members engaged?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"The right challenge length will vary from person to person. Shorter challenges with lengths of a week or a month may be a great way for new clients to be introduced to your services. While longer challenges of 3, 6, or even 12 months can keep things interesting for your regulars. Try to offer a range of lengths to keep everyone invested. ","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.wellnessliving.com\/blog\/run-loyalty-program-challenge\/#faq-question-1761675388743","position":3,"url":"https:\/\/www.wellnessliving.com\/blog\/run-loyalty-program-challenge\/#faq-question-1761675388743","name":"How often should I run a loyalty challenge to avoid fatigue among members?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Updating your challenges monthly is fairly common and is a good pace for most businesses. If you offer shorter weekly challenges, establish what they are in advance. That way, you can tell your clients monthly what each week's challenge will be, and avoid excessive notifications. ","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.wellnessliving.com\/blog\/run-loyalty-program-challenge\/#faq-question-1761674996502","position":4,"url":"https:\/\/www.wellnessliving.com\/blog\/run-loyalty-program-challenge\/#faq-question-1761674996502","name":"How do I handle legal or regulatory issues around prizes and promotions in a loyalty challenge?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Every country and state has its own regulations for running competitions and prizes as a business. Make sure that you research the specific regulations for your location. These guides can get you started <a href=\"https:\/\/www.uspis.gov\/wp-content\/uploads\/2019\/12\/pub-546_consumers-guide-to-sweepstakes-lotteries_508.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">in the U.S<\/a>, <a href=\"https:\/\/competition-bureau.canada.ca\/en\/promotional-contests-enforcement-guidelines\" target=\"_blank\" rel=\"noreferrer noopener\">Canada<\/a>, or <a href=\"https:\/\/www.gamblingcommission.gov.uk\/public-and-players\/guide\/page\/free-draws-and-prize-competitions\" target=\"_blank\" rel=\"noreferrer noopener\">the U.K.<\/a> ","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.wellnessliving.com\/blog\/run-loyalty-program-challenge\/#faq-question-1761675418431","position":5,"url":"https:\/\/www.wellnessliving.com\/blog\/run-loyalty-program-challenge\/#faq-question-1761675418431","name":"What technologies or tools help automate tracking and scoring in a loyalty challenge?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"You'll need a rewards program with customizable client profiles that will track their progress and spending. It's also helpful to have a system that allows for easy email and SMS outreach. If you operate online, you'll also need a way to incorporate the contest into your online sales system. <br\/><br\/><a href=\"https:\/\/www.wellnessliving.com\/home.html\" target=\"_blank\" rel=\"noreferrer noopener\">Looking for an all-in-one option that's easy for you and your clients? You need WellnessLiving.<\/a>","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"modified_by":"Rayne W","_links":{"self":[{"href":"https:\/\/www.wellnessliving.com\/blog\/wp-json\/wp\/v2\/posts\/4415","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wellnessliving.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wellnessliving.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wellnessliving.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wellnessliving.com\/blog\/wp-json\/wp\/v2\/comments?post=4415"}],"version-history":[{"count":25,"href":"https:\/\/www.wellnessliving.com\/blog\/wp-json\/wp\/v2\/posts\/4415\/revisions"}],"predecessor-version":[{"id":28142,"href":"https:\/\/www.wellnessliving.com\/blog\/wp-json\/wp\/v2\/posts\/4415\/revisions\/28142"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wellnessliving.com\/blog\/wp-json\/wp\/v2\/media\/26041"}],"wp:attachment":[{"href":"https:\/\/www.wellnessliving.com\/blog\/wp-json\/wp\/v2\/media?parent=4415"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wellnessliving.com\/blog\/wp-json\/wp\/v2\/categories?post=4415"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wellnessliving.com\/blog\/wp-json\/wp\/v2\/tags?post=4415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}