{"id":7022,"date":"2018-10-10T08:30:02","date_gmt":"2018-10-10T08:30:02","guid":{"rendered":"\/knowledge-sharing\/?p=7022"},"modified":"2026-02-12T12:13:02","modified_gmt":"2026-02-12T17:13:02","slug":"competition-for-mindbody-is-heating-up-as-wellnessliving-secures-bdc-capital-financing-and-announces-plans-for-future-growth","status":"publish","type":"post","link":"https:\/\/www.wellnessliving.com\/blog\/competition-for-mindbody-is-heating-up-as-wellnessliving-secures-bdc-capital-financing-and-announces-plans-for-future-growth\/","title":{"rendered":"Competition for MindBody is heating up as WellnessLiving secures $2.4M financing for future growth plans"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\"><strong>Toronto, ON &#8211; October 10, 2018<\/strong> &#8211; <\/span><a href=\"https:\/\/www.wellnessliving.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">WellnessLiving<\/span><\/a><span style=\"font-weight: 400;\">, a leading business management software provider for health and wellness businesses, announced today that it has secured financing from the Growth and Transition Capital team of\u00a0<a href=\"https:\/\/www.bdc.ca\/en\/bdc-capital\/pages\/default.aspx\" target=\"_blank\" rel=\"noopener\">BDC Capital<\/a>, the investment arm of the bank, as well as the BDC financing team.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The Canadian software company plans to use these funds to further accelerate product development as well as hire new staff to support their growing SaaS revenues. This continues to set the stage for WellnessLiving\u2019s powerful and dynamic platform to challenge MindBody\u2019s dominance in the health and wellness business management space.<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><span style=\"font-weight: 400;\">\u201cThis latest round of funding enables us to focus our attention on research, development, and implementation of machine learning and AI,\u201d said Sasha Davids, co-founder and COO of WellnessLiving. \u201cA superior product combined with top-notch customer support has been the key to our success. We plan to continue to build on that success with the hiring of additional engineering and support staff.\u201d<\/span><\/p>\n<\/blockquote>\n\n\n\n<p><span style=\"font-weight: 400;\">\u201cWellnessLiving is a great example of a successful, high-growth technology firm fuelled by talented and committed entrepreneurs,\u201d said Enes Kula, Director, Growth and Transition Capital for the Greater Toronto Area, BDC Capital. \u201cThe emergence of \u2018generation health\u2019 and the increased demand for an enlarged wellness network continue to drive a growing marketplace for wellness services. WellnessLiving created a robust software platform to help enhance consumers\u2019 wellness experience via technology. We are excited to support WellnessLiving\u2019s growth and look forward to participating in its ongoing success.\u201d<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">WellnessLiving currently serves thousands of businesses with over 5.2 million users and continues to maintain an impressive 100% year over year growth rate. Boasting a rare combination of superior usability and cutting-edge features, WellnessLiving stands out among competitors and is firmly positioned to shape the future of business management software.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In recent news,<\/span> <span style=\"font-weight: 400;\">WellnessLiving has become one of only four fitness studio software providers in the world that have integrated with<\/span><a href=\"https:\/\/www.prweb.com\/releases\/2017\/07\/prweb14508086.htm\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">Reserve with Google<\/span><\/a><span style=\"font-weight: 400;\">. It has also introduced its revolutionary mobile custom client and staff apps and announced its integration with ClassPass. By the end of 2018, WellnessLiving expects to launch SEO-optimized custom-branded websites to help customers increase online visibility.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-about-bdc-capital\">About BDC Capital<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">BDC Capital is the investment arm of BDC\u2014Canada\u2019s only bank devoted exclusively to entrepreneurs. With $3 billion under management, BDC Capital serves as a strategic partner to the country\u2019s most innovative firms. It offers a full spectrum of risk capital, from seed investments to transition capital, supporting Canadian entrepreneurs who wish to scale their businesses into global champions. Visit<\/span><a href=\"http:\/\/bdc.ca\/capital\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">bdc.ca\/capital<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-about-wellnessliving\">About WellnessLiving<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.wellnessliving.com\/\" rel=\"noopener\">WellnessLiving<\/a> offers a powerful business management software solution, used by thousands of businesses and over 5.2 million users in the fitness, health, and wellness industries worldwide. Its cloud-based software features tools and mobile apps that businesses need to attract, engage, and retain their clients. WellnessLiving is a customer-focused company and makes running and growing your business easy.<\/span><\/p>\n\n\n\n<p><b>Contact Details<\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Media contact: Sarah Mae Conrad<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Phone number: 1-888-668-7728<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Email: pr@wellnessliving.com<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Website:<\/span><a href=\"https:\/\/www.wellnessliving.com\/fitness\/software\/\" target=\"_blank\" rel=\"noreferrer noopener\"> <span style=\"font-weight: 400;\">www.wellnessliving.com<\/span><\/a><span style=\"font-weight: 400;\"> \u00a0<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-competition-with-mindbody-amp-wellnessliving-growth-faqs\">\u2753 Competition with Mindbody &amp; WellnessLiving Growth: FAQs \u2753<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1770916148771\"><strong class=\"schema-faq-question\">What does WellnessLiving securing BDC Capital financing mean for fitness and wellness businesses?<\/strong> <p class=\"schema-faq-answer\">It means WellnessLiving has new funding to expand its platform, support product development, and invest in infrastructure. This can result in more features, better support, and faster innovation for businesses using the software. Expansion initiatives may also bring stronger stability and long-term support.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1770916170584\"><strong class=\"schema-faq-question\">How does increased competition between software providers benefit studios and gyms?<\/strong> <p class=\"schema-faq-answer\">Competition drives faster innovation, feature improvements, and more transparent pricing. When providers vie for market share, they tend to offer better support and more flexible solutions. Studios benefit when their software evolves with industry needs without being locked into outdated systems.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1770916183796\"><strong class=\"schema-faq-question\">Should software financing or growth plans influence my decision on which platform to choose?<\/strong> <p class=\"schema-faq-answer\">Growth and financing are one piece of the puzzle. Long-term viability, feature fit, support quality, and pricing transparency matter most for your day-to-day operations. Funding can signal commitment, but feature execution and user experience determine usability and value.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1770916213454\"><strong class=\"schema-faq-question\">How can wellness businesses evaluate software beyond market headlines and financing news?<\/strong> <p class=\"schema-faq-answer\">Focus on <a href=\"https:\/\/www.wellnessliving.com\/features\/advanced-reporting\/\" target=\"_blank\" rel=\"noreferrer noopener\">real performance metrics<\/a> like uptime, feature adoption, customer support quality, and user reviews. Test workflows through demos and trials. Talk to peers about what works. These practical evaluations reveal how software performs in real operations rather than just growth narratives.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1770916221969\"><strong class=\"schema-faq-question\">What are the common pitfalls when switching management software based on competitive news?<\/strong> <p class=\"schema-faq-answer\">Choosing based solely on announcements or hype can lead to a poor fit. Avoid decisions driven only by funding rounds or market positioning. Instead, assess usability, support, onboarding assistance, and integration with your workflows. The best software is the one you will use effectively every day.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Toronto, ON &#8211; October 10, 2018 &#8211; WellnessLiving, a leading business management software provider for health and wellness businesses, announced today that it has secured financing from the Growth and Transition Capital team of\u00a0BDC Capital, the investment arm of the bank, as well as the BDC financing team. The Canadian [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7320,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"disable_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[1272],"tags":[628,2310,2281,609,2311,499,2276],"class_list":["post-7022","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases","tag-business-management","tag-client-retention","tag-industry-trends","tag-marketing","tag-mobile-apps","tag-rewards-program","tag-software"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WellnessLiving Secures $2.4M for Future Growth - WellnessLiving<\/title>\n<meta name=\"description\" content=\"Mindbody competitor, WellnessLiving, secures game-changing funding from BDC Capital to help drive future growth. Learn more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wellnessliving.com\/blog\/competition-for-mindbody-is-heating-up-as-wellnessliving-secures-bdc-capital-financing-and-announces-plans-for-future-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Competition for MindBody is heating up as WellnessLiving secures $2.4M financing for future growth plans\" \/>\n<meta property=\"og:description\" content=\"Mindbody competitor, WellnessLiving, secures game-changing funding from BDC Capital to help drive future growth. 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