- 1. Utilize E-Commerce<\/a><\/li>
- 2. Have a Digital Marketing Strategy<\/a><\/li>
- 3. Promote a Doorbuster Sale<\/a><\/li>
- 4. Host a Black Friday Event<\/a><\/li>
- 5. Offer a Souped-Up Refer-a-Friend Program<\/a><\/li>
- 6. Offer a “Buy Now, Pay Later” Option<\/a><\/li>
- 7. An All-In-One Solution<\/a><\/li>
- 8. Highlight Customer Reviews<\/a><\/li>
- The Solution Is Clear<\/a><\/li>
- Bonus Tip: Choose a Software Partner that Makes Black Friday Promotions Easy<\/a><\/li>
- \u2753 Black Friday Marketing for Fitness Studios FAQs \u2753<\/a><\/li><\/ul><\/div>\n\n\n\n
1. Utilize E-Commerce<\/h2>\n\n\n\n
Use Cyber Monday to your advantage. The event, an extension of Black Friday, is designed for people who aren\u2019t willing or able to brave the crowds that they would undoubtedly be confronted with on Black Friday. On Cyber Monday, online shoppers enjoy many of the same amazing deals that in-store shoppers take advantage of, but from the privacy of their own home.<\/p>\n\n\n\n
Did you ever think that some people don\u2019t like entering a gym or fitness studio when there is a big event or deal going on because they don\u2019t want to face the crowds? Accommodate those people too! Offer online registration to your new customers, and sell associated products (such as t-shirts, water bottles, towels, workout gear, and shoes) at a discounted price. Better yet, offer free merch to go with new registrations on Black Friday. <\/p>\n\n\n\n
People love to get free things, and they love to feel like they\u2019re doing something good for their health. So that combination is exciting for them and good for your business.<\/p>\n\n\n\n
![\"Black](\"\/knowledge-sharing\/wp-content\/uploads\/2018\/11\/Fitness-Black-Friday-crowd.jpg\")
Not everyone wants to brave the crowds!<\/figcaption><\/figure>\n\n\n\n 2. Have a Digital Marketing Strategy<\/h2>\n\n\n\n
Having an email marketing strategy<\/a> still works: sending newsletters, eBlasts, and being active will get you results. On top of that, being on social media and using it as a tool to market your sales and deals is absolutely necessary.<\/p>\n\n\n\n
Millennials<\/a>, one of your potential target markets,\u00a0are digitally social. They grew up on the internet, segued into social media, and they haven\u2019t slowed down since. They\u2019re always on their phones signing up for alerts about deals and promotions.<\/p>\n\n\n\n
As for Generation Z, you\u2019re not going to reach them unless you have a digital strategy (so get one fast!): you have to have quick, punchy, engaging, and informative emails, and a solid overall digital marketing strategy to get their attention.<\/p>\n\n\n\n
Having an email marketing strategy still works: send newsletters, eBlasts, and being active will get you results. And being on social media and using it as a tool to market your sales and deals is absolutely necessary.<\/p>\n\n\n\n
Don\u2019t count Baby Boomers and Generation X\u2019ers out: a lot of older people have quickly adapted to this digital age, and they need fitness companies like you to get on board too.<\/p>\n\n\n\n
<\/blockquote>\n\n\n\n
3. Promote a Doorbuster Sale<\/h2>\n\n\n\n
For many, Black Friday is about the hunt or the race to be the first one in line at a huge sale. So create that opportunity for them by offering a lucrative deal: perhaps something like granting two months of free membership for the first select number of people who register on Black Friday or Cyber Monday.<\/p>\n\n\n\n
One of the biggest mistakes<\/a> you can make is not marketing effectively. To do things right, you should reach out to your community and let them know that your doorbuster is happening. Market it on your local radio and in the mall. Heck, if you want to be really cheeky about it, you can even market your doorbuster sale outside of fast-food restaurants and comfort food joints as a way to get the new year resolution customers early.<\/p>\n\n\n\n
If you want to be a bit less controversial, you can wait outside of athletic and fitness gear stores and hand out your doorbuster flyers there, too. Either way, simply handing out flyers to literally everyone who walks outside of those places might be the thing that gets people into your studio or gym on a doorbuster day.<\/p>\n\n\n\n
One of the biggest mistakes you can make as a business owner is not marketing effectively.<\/p>\n\n\n\n
The point is to be specific in your marketing: you likely have a target audience, whether it\u2019s the people who are trying to transform their bodies or people who are maintaining their physique. You have to know who your audience is and tailor your marketing strategy accordingly.<\/p>\n\n\n\n
<\/blockquote>\n\n\n\n
4. Host a Black Friday Event<\/h2>\n\n\n\n
Create a semi-exclusive Black Friday event where the first select number of people get access to a unique gym experience. Get your best personal trainers and fitness instructors, and have them put on a class or a personal training session for prospective customers, and do it at a time when your loyal clients are in low numbers (so that you don\u2019t ruffle any feathers by being closed and unavailable during business hours).<\/p>\n\n\n\n
After the workout, to seal the deal, you could also offer discounted membership fees, such as 20% off the regular fee or a waived registration fee, and perhaps throw in some company merch with the offer.<\/p>\n\n\n\n
Finally, offer fresh smoothies, fresh green juice, and lean sandwiches. No workout is complete without snacks! If your gym or fitness studio can accommodate this, then that\u2019s great! If not, have a local place bring in drinks and food for your visitors. Or, if you really want to be unique, you could make such an event a kind of field trip where you all walk to a local healthy restaurant and dine together.<\/p>\n\n\n\n
![\"Black](\"\/knowledge-sharing\/wp-content\/uploads\/2018\/11\/Fitness-Black-Friday-class.jpg\")
Refer-a-friend deals can bring in dedicated traffic to your gym or fitness studio.<\/figcaption><\/figure>\n\n\n\n 5. Offer a Souped-Up Refer-a-Friend Program<\/h2>\n\n\n\n
There are many companies that offer a monetary reward or a month of free membership if you bring in new business for them. Join the ranks: some people even love to be active with their friends and their significant others, so why not take this opportunity to get in on that?<\/p>\n\n\n\n
To make your refer-a-friend program unique, do this: offer the people who bring in someone to work out with them a special gift, along with a month or two of free membership. The gift could be a package of two or three free personal training sessions, a consultation with a nutritionist, or even a gift card at your gym\u2019s retail store (if you have one) or a store that you partner with.<\/p>\n\n\n\n
You don\u2019t even have to do anything too complicated to promote your participation in a\u00a0<\/span>refer-a-friend offer<\/a>: send out an eBlast to your patrons, talk to them at the front desk, and leave flyers near the front of the gym, in the locker rooms, and even on your gym\u2019s bulletin board and website.<\/p>\n\n\n\n
You won\u2019t lose money:<\/strong> most customers will bring in one or two new members for you, and that means, at the cost of two months or so, you get a loyal customer who will stay longer, and new customers on top of that. It\u2019s a winning scenario if you ask me.<\/p>\n\n\n\n
6. Offer a “Buy Now, Pay Later” Option\u00a0<\/h2>\n\n\n\n
![\"Black](\"\/knowledge-sharing\/wp-content\/uploads\/2018\/11\/Fitness-Black-Friday-front-desk.jpg\")
A buy now and pay later option will draw in new customers.<\/figcaption><\/figure>\n\n\n\n Buy now and pay later gym promotions are a little bit controversial for some gym owners because they might feel like it\u2019s letting customers use their services for free. But it\u2019s not: there are benefits for everyone involved, especially when you only offer them during certain times of the year.<\/p>\n\n\n\n
You have to remember that gym patrons come from all walks of life: some are rich, some are middle-class, and some are trying to get back on their feet. Despite what place in life people come from in life, they all want the same things. The crux is in the fact that not everyone can afford certain things when they want or need them. Don\u2019t hold back: some people genuinely want to be a part of what you offer at your gym or your fitness studio, but they\u2019re still trying to make it. Perhaps they\u2019re trying to save money before they join a gym, or they\u2019re trying to get back on their feet first.<\/p>\n\n\n\n
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You have to remember gym patrons come from all walks of life, but they all have the same goals.<\/p>\n<\/blockquote>\n\n\n\n
So, for the benefit of new potential patrons who might need a little more financial assistance, you could try a buy now and pay later option. Go ahead and let new clients sign up without a deposit, and use your services for up to, say, six months in exchange for an eighteen-month or two-year gym membership. Over time, you will get more of a commitment from them, and they will appreciate your flexibility. <\/p>\n\n\n\n
Imagine one of your new clients working out at your gym or studio and seeing amazing results within those six months. Don\u2019t you think they\u2019d be thrilled? I do! And it\u2019s likely that they\u2019ll stick with you after the contract expires.<\/p>\n\n\n\n
7. An All-In-One Solution \u00a0<\/h2>\n\n\n\n
So, how can WellnessLiving<\/a> help you promote your business on Black Friday and beyond?<\/p>\n\n\n\n
Let me explain…<\/p>\n\n\n\n
WellnessLiving\u2019s all-in-one management software solution<\/a> has a lot of features that would benefit you on Black Friday, for Christmas, during the New Year push, and through the slow period that follows. Here\u2019s just some of what we offer:<\/p>\n\n\n\n
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- Online store capabilities: with us, you can sell fitness products, services, promotions, and much more.<\/strong><\/li>\n<\/ul>\n\n\n\n
If you want to (and you should!) put items or services on sale for Black Friday and any of the upcoming holidays, that\u2019s possible. Looking to promote special Black Friday deals? It\u2019s can be done with WellnessLiving! Your existing customers will appreciate the sales, and new customers will love any promotions that you offer on your website, too.<\/p>\n\n\n\n
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- We also offer a native marketing tool<\/a> that is sleek, easy-to-use, and brings about results (meaning more people will come in and sign up)<\/strong><\/li>\n<\/ul>\n\n\n\n
You\u2019ve got to market your fitness studio or gym and the sales and promotions you have going on, especially on big spending days like Black Friday. Our marketing tool will help you sell your business every day of the year.<\/p>\n\n\n\n
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- Boost your online reputation<\/strong><\/a> with web and social media reviews. Customers are given rewards in exchange for<\/a>\u00a0leaving reviews for your gym or fitness studio.<\/strong><\/li>\n<\/ul>\n\n\n\n
When it comes to marketing your sales and promotions, and your business, promotion is key. And there are few things more powerful for buyers than reviews left by their peers and the general public.<\/p>\n\n\n\n
8. Highlight Customer Reviews<\/h2>\n\n\n\n
You want old and new customers to leave reviews for you<\/a> because that makes all the difference when it comes to who is going to take advantage of your Black Friday promotions and your gym in general.<\/p>\n\n\n\n
Black Friday is a big day for a lot of business owners, but an even bigger day came when our business owners made the decision to partner with WellnessLiving. If you want to take that next step in your business, and you\u2019re wondering what our software and our service are like, then consider the words of just a few of our happy customers:<\/p>\n\n\n\n
Sweat Fitness Studio<\/h4>\n\n\n\n
Roger and Lakiesha Williams<\/a> of Sweat Fitness Studio<\/strong> made the switch. Their customers love the functionality, the built-in rewards system, and the leaderboard, and they love to share their feedback on social media:<\/p>\n\n\n\n
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\u201cMy customers love the loyalty reward points program<\/a>. We reward students for doing certain actions like writing reviews and sharing them on Facebook and Twitter, booking and attendance activity, taking advantage of promotions, and so much more. <\/p>\n\n\n\n
Every time they log in to their accounts, they see a real-time leaderboard with their score, and once they accumulate enough points, they can redeem those points for prizes! For something similar to this, I had to pay additional fees to a third-party partner that integrated with the software I was using, not anymore!\u201d<\/p>\n<\/blockquote>\n\n\n\n
Looney of the Fitness Studio<\/h4>\n\n\n\n
Another one of our valued customers, Jennifer Looney of The Fitness Studio<\/strong>, joined us and could not be happier:<\/p>\n\n\n\n
\u201cI quickly saw that the system was easy to use and intuitive. \u00a0She also demonstrated that it included almost all the functionality of my current system, plus the \u201cadd-ons\u201d that I paid extra for [at MindBody]. While excited about the capabilities of the new system, honestly, I was still scared to transition from my \u201cknown\u201d system with all its flaws.<\/a> Onboarding set all my fears aside. It has been over 6 months since I cut the cord from MindBody, and I couldn\u2019t be happier with the WellnessLiving business management system. I love the ease of managing schedules, adding clients, enrolling clients in classes, and maintaining client information. Problem reports are addressed as a priority. Requests for enhancements are taken seriously and documented so that I can see the progress. My staff required very little training because of the ease of use and visual nature of the system.”<\/p>\n\n\n\n
\u2018My clients also find the system as well as the app intuitive and easy to use. \u00a0Booking classes is quick and straightforward, and they can manage their own account data. They love the integrated rewards program. Since converting to WellnessLiving, I have cut costs, reduced the time spent maintaining the backend system, improved customer experience, and increased the number of walk-in clients to classes. I am happy to be a WellnessLiving Partner and highly recommend the WellnessLiving Business Management Solution and the team.\u201d<\/p>\n\n\n\n
The Solution Is Clear<\/h2>\n\n\n\n
To be successful in business, you have to take advantage of the opportunities that are presented to you.<\/p>\n\n\n\n
Black Friday marketing doesn\u2019t have to be daunting: it’s best suited for any company that has something to sell, and that includes you, the fitness studio or gym owner. Of course, even though you\u2019re not offering a leather skirt, a discounted LG 4K T.V., or a fridge that tells you what\u2019s in it and when it\u2019s time to go shopping, you are offering health. And health, again, is the most important thing of all.<\/p>\n\n\n\n
Bonus Tip: Choose a Software Partner that Makes Black Friday Promotions Easy<\/h2>\n\n\n\n
At WellnessLiving, we provide all the tools you need to run your promotions and let your community know about them, like: <\/p>\n\n\n\n
- Boost your online reputation<\/strong><\/a> with web and social media reviews. Customers are given rewards in exchange for<\/a>\u00a0leaving reviews for your gym or fitness studio.<\/strong><\/li>\n<\/ul>\n\n\n\n
- We also offer a native marketing tool<\/a> that is sleek, easy-to-use, and brings about results (meaning more people will come in and sign up)<\/strong><\/li>\n<\/ul>\n\n\n\n
- 2. Have a Digital Marketing Strategy<\/a><\/li>