{"id":7968,"date":"2018-12-24T18:31:56","date_gmt":"2018-12-24T18:31:56","guid":{"rendered":"\/knowledge-sharing\/?p=7968"},"modified":"2026-02-06T11:37:26","modified_gmt":"2026-02-06T16:37:26","slug":"wellnessliving-franchise-cloud-features-curves-convention","status":"publish","type":"post","link":"https:\/\/www.wellnessliving.com\/blog\/wellnessliving-franchise-cloud-features-curves-convention\/","title":{"rendered":"WellnessLiving Unveils Franchise Cloud Features at Curves Convention"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\" id=\"h-key-takeaways\">Key takeaways: <\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>WellnessLiving announced its new Franchise Cloud software partnership with Curves NA.. <\/li>\n\n\n\n<li>The Franchise Cloud lets franchisors centrally manage multiple locations, track performance, and ensure standardized pricing and processes across regions. <\/li>\n\n\n\n<li>At the Curves Convention, the announcement highlighted enthusiasm from franchisees and the added value of features like broader member access and bookings.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><span style=\"font-weight: 400;\">Since the very beginning, the WellnessLiving team has been customer-focused with a passion for leading-edge technology. We strive to offer business owners the best software on the market. We care, and we want to see all our businesses soar. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">And that&#8217;s why our new partnership with <a href=\"https:\/\/www.curves.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Curves NA<\/a> (an enterprising fitness franchise that empowers women) is so exciting. For over a quarter of a century, Curves has sought to help women improve their quality of life. Curves cares about their members just as much as we care about our customers. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Leaders Gary and Diane Heaving founded Curves in 1992. They had the idea of bringing a short but effective full-body workout program to women. It was a huge success. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In 1995, Gary and Diane began to franchise \u201cCurves for Women\u201d and made its headquarters in Waco, Texas. By 1998, <a href=\"https:\/\/www.referenceforbusiness.com\/history2\/15\/Curves-International-Inc.html#ixzz5X4pkjnUp\" target=\"_blank\" rel=\"noopener noreferrer\">Curves saw its growth skyrocket<\/a> from 350 to 650 franchises in 42 states. And that was just the beginning. In January of 2002, <\/span><i><span style=\"font-weight: 400;\">Entrepreneur <\/span><\/i><span style=\"font-weight: 400;\">magazine listed Curves as the third best franchise in the world on its Franchise 500 list. By mid-2002, they opened 300 locations in Canada, 35 in Spain, 3 in Mexico, and one in England. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-perfect-fit\">The Perfect Fit<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Curves is now in over 60 countries worldwide, and they show no signs of slowing down. To support their continued growth and success, Curves decided to <a href=\"https:\/\/www.wellnessliving.com\/blog\/wellnessliving-becomes-software-provider-curves\/?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=curves\" target=\"_blank\" rel=\"noreferrer noopener\">partner with WellnessLiving<\/a>. They will be using our software to streamline their workflow, offer new features, and better serve their existing and incoming members. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u201cWe are experts in women\u2019s fitness and wellness, not technology,\u201d said Katy Bauer, Curves\u2019 Senior Manager, Global Applications &amp; Communications. Bauer went through a laundry list of software providers, looking for the right fit. After extensive research, the Curves team chose <a href=\"https:\/\/www.wellnessliving.com\/?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=curves\" rel=\"noopener\">WellnessLiving<\/a>. <\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><span style=\"font-weight: 400;\">\u201cThere was a lot of enthusiasm at the Curves Convention about their future with us,\u201d said Len Fridman, co-founder, and CEO of WellnessLiving. \u201cKnowing Curves went through such a rigorous software evaluation process, it\u2019s a real honor that WellnessLiving came out on top. That\u2019s a testament to our passionate team that all our hard work is worth it.\u201d<\/span><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-curves-convention-experience\">The Curves convention experience <\/h2>\n\n\n<div class=\"wp-block-image size-full wp-image-7970\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"420\" src=\"\/knowledge-sharing\/wp-content\/uploads\/2018\/12\/Curves-blog-2-of-2.jpg\" alt=\"Kim Mai Ly, Katy Bauer, Len Fridman, Chris Wilkinson, and Lyndsay Murray at the Curves convention.\" class=\"wp-image-7970\" srcset=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2018\/12\/Curves-blog-2-of-2.jpg 630w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2018\/12\/Curves-blog-2-of-2-300x200.jpg 300w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2018\/12\/Curves-blog-2-of-2-600x400.jpg 600w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2018\/12\/Curves-blog-2-of-2-320x213.jpg 320w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><figcaption class=\"wp-element-caption\">From left to right, Kim Mai Ly, Katy Bauer, Len Fridman, Chris Wilkinson, Lyndsay Murray.<\/figcaption><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">Curves held an exciting gathering for their franchisees in Chicago this fall. We sent four key members of our team to represent WellnessLiving: our CEO and co-founder, Len Fridman; Senior Business Development Manager, Kim Mai Ly; Customer Excellence Team Lead, Lyndsay Murray; and Customer Success Specialist, Chris Wilkinson. The four were there to witness Curves announce our partnership to the world. Needless to say, it was a surreal experience. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The WellnessLiving team was joined by Christine Ross, Strategic Partner Manager at Google, who flew all the way from California to share the incredible value of <a href=\"https:\/\/help.wellnessliving.com\/en\/articles\/9072002-reserve-with-google\" target=\"_blank\" rel=\"noreferrer noopener\">Reserve with Google<\/a>. This cutting-edge functionality enables users to book consultations directly from Google Search and Google Maps, giving Curves direct marketing access to billions of Google users around the globe. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A major moment was the announcement that Krishea Holloway would become the President of Curves NA Inc. &nbsp;<\/span><\/p>\n\n\n<div class=\"wp-block-image size-full wp-image-7969\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"627\" src=\"\/knowledge-sharing\/wp-content\/uploads\/2018\/12\/Curves-blog-1-of-2.jpg\" alt=\"Krishea Holloway, President of Curves NA Inc., shared words of inspiration and plans for the future on stage at the Curves Convention.\" class=\"wp-image-7969\" srcset=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2018\/12\/Curves-blog-1-of-2.jpg 630w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2018\/12\/Curves-blog-1-of-2-150x150.jpg 150w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2018\/12\/Curves-blog-1-of-2-300x300.jpg 300w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2018\/12\/Curves-blog-1-of-2-600x597.jpg 600w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2018\/12\/Curves-blog-1-of-2-320x318.jpg 320w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><figcaption class=\"wp-element-caption\">Krishea Holloway, President of Curves NA Inc., shared words of inspiration and plans for the future on stage at the Curves Convention.<\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-celebrating-krishea-holloway\">Celebrating Krishea Holloway <\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">With more than 21 years of experience as a <a href=\"https:\/\/www.curves.com\/news\/press-release\/curves-na-oceania-inc-name-krishea-holloway-as-president\" target=\"_blank\" rel=\"noopener noreferrer\">Curves Franchise Owner and as a Curves Strong Woman herself<\/a>, the company is positioned for success with Krishea as President. Previously, she held the roles as Franchise Owner, Mentor, Area Director, Director of Operations &amp; Business Support, Senior Director, and Vice President. <\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><span style=\"font-weight: 400;\">\u201cI got teary-eyed when they promoted Krishea from Vice President to President,\u201d Kim admitted. \u201cThat standout moment was how the event kicked off. Her journey from the beginning to where she is now is such an inspiration. I was wowed.\u201d<\/span><\/p>\n<\/blockquote>\n\n\n\n<p><span style=\"font-weight: 400;\">\u201cThe support she got from her peers was amazing,\u201d Chris noted. \u201cThey were all genuinely thrilled for her.&#8221;<br>Holloway is the first woman to ever take the position of President at Curves, and it speaks volumes about a company that practices what they preach. Recognizing a person who has served Curves for over twenty years by putting her in the highest level of leadership at the company says a lot about the Curves organization. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u201cThe whole event was about mission possible,\u201d said Len. \u201cWith the help of WellnessLiving, Curves is going to make 2019 a banner year for their organization.\u201d<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-takeaway\">The takeaway<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Our team saw a lot of enthusiasm from franchisees who were eager for change. They wanted technology that would make their lives easier. They wanted to spend less time working around an old system and more time serving their members.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u201cI think the biggest takeaway is how genuinely happy they are for this change,\u201d said Lyndsay. \u201cThey\u2019re extremely happy and excited to not be wasting their time anymore with old technology.\u201d<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Cheers rang out when Kim went up on stage and shared the features of WellnessLiving, and how the software will modernize the way Curves serves their members. When franchisees came up to our team after the demo, they were bubbling over with excitement for our software.<\/span><\/p>\n\n\n<div class=\"wp-block-image size-full wp-image-7975\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"395\" src=\"\/knowledge-sharing\/wp-content\/uploads\/2018\/12\/Curves-blog-3.jpg\" alt=\"Kim and Len speaking about the WellnessLiving software and the future with Curves.\" class=\"wp-image-7975\" srcset=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2018\/12\/Curves-blog-3.jpg 630w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2018\/12\/Curves-blog-3-300x188.jpg 300w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2018\/12\/Curves-blog-3-600x376.jpg 600w, https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2018\/12\/Curves-blog-3-320x201.jpg 320w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><figcaption class=\"wp-element-caption\">Kim and Len, speaking about the WellnessLiving software and the future with Curves.<\/figcaption><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">The biggest takeaway was how ready Curves is for change. They know who they are and what they want. We are excited to support them with cutting-edge software and technology so they can focus on championing women everywhere.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-choose-wellnessliving\">Choose WellnessLiving<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Whether you own a franchise business or a boutique studio, <a href=\"https:\/\/discover.wellnessliving.com\/blog-fitness?utm_source=blog&amp;utm_medium=click&amp;utm_campaign=curves\" target=\"_blank\" rel=\"noopener noreferrer\">you have a home with WellnessLiving<\/a>. We value individuality when it comes to our customers, so our approach is to tailor our software to the needs of the enterprise. Every business is different, and that\u2019s why our company is always on our toes, tapping into the latest technology, while never sacrificing top-notch customer service. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Our <a href=\"https:\/\/www.curves.com\/news\/press-release\/curves-selects-wellnessliving-as-fitness-business-management-software-provider\" target=\"_blank\" rel=\"noopener noreferrer\">partnership with Curves<\/a> is satisfying on both ends. While we get to expand our services to help more fitness lovers worldwide, Curves gets the reliable software they need so they can focus on giving more to their members. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">What new and exciting technology did we add to our software offerings? After extensive research on the unique needs of enterprises, WellnessLiving developed the Franchise Cloud, a system that allows the management of all franchise locations from one central hub. <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-benefits-of-franchise-cloud\">The benefits of Franchise Cloud<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">With the Franchise Cloud, franchisors will be able to track performance by region, monitor location-specific reporting, and evaluate the performance of locations individually or in groups. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The incredible thing about having access to these kinds of reports is that multi-location business owners can make educated decisions about their company, with all the numbers and performance results at their fingertips. Franchisors can determine which regions are performing well and make educated decisions about where to open additional locations. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Franchisors can also use the Franchise Cloud to maintain standardized pricing and regulations across multiple regions. Ensuring that every business is adhering to prices and sales will maintain customer trust and loyalty. After all, Starbucks costs the same in Chicago and in Seattle, doesn\u2019t it? Setting parameters and locking down pricing is key, and you can do that easily with the Franchise Cloud. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Another important feature of the Franchise Cloud is the ability to push changes to select locations or regions. Pushing changes means that, for example, if your company\u2019s corporate headquarters wants to offer a region-wide sale or promotion, they can push that promotion to their chosen regions. Instead of going to each location individually and setting up that promotion. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The Franchise Cloud will also allow clients to use one membership to access multiple franchise locations around the globe without creating headaches or loss in profit for franchisees. When members access services at more than one location, revenue will be automatically allocated to the correct franchisee, streamlining a process that is currently difficult for many businesses.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-see-your-franchise-soar\">See your franchise soar<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Our software solution has been successful for businesses of all sizes. And even though we offer a lot of features, we\u2019re always growing and looking for new ways to better serve our customers. We understand the unique needs of enterprise customers and the goals they\u2019re trying to meet. By offering the Franchise Cloud, we are providing enterprises with the tools they need to manage and quickly scale their business. <\/span><br><span style=\"font-weight: 400;\">But for us, this is only the beginning. &nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Our team is excited to be kicking off this new partnership with Curves. We share similar values, and we are happy to be helping another great company meet their goals. &nbsp;&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">As always, we are thankful for every business that allows us to be a part of their success story. \u00a0<strong><a href=\"https:\/\/www.wellnessliving.com\/fitness\/software\/\" target=\"_blank\" rel=\"noreferrer noopener\">Book a free, no-commitment demo of Wellnessliving today to see how we can help your franchise succeed.<\/a><\/strong> <\/span><\/p>\n\n\n\n<p><b>References:<\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.curves.com\/nz\/news-press\/press-release\/curves-selects-wellnessliving-as-fitness-business-management-software-provider\">https:\/\/www.curves.com\/nz\/news-press\/press-release\/curves-selects-wellnessliving-as-fitness-business-management-software-provider<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.curves.com\/nz\/news-press\/press-release\/curves-na-oceania-inc-name-krishea-holloway-as-president\">https:\/\/www.curves.com\/nz\/news-press\/press-release\/curves-na-oceania-inc-name-krishea-holloway-as-president<\/a><\/li>\n<\/ul>\n\n\n\n<p>\u2753 Franchise Cloud Software: FAQs \u2753<\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1766510520175\"><strong class=\"schema-faq-question\">How does a cloud-based franchise management system streamline multi-location operations?<\/strong> <p class=\"schema-faq-answer\">It centralizes scheduling, billing, reporting, and member data in one platform. This reduces duplicate work, improves consistency, and gives headquarters real-time visibility across locations.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1766510545642\"><strong class=\"schema-faq-question\">What tools help franchisors monitor performance and KPIs across regions?<\/strong> <p class=\"schema-faq-answer\">Dashboards with revenue, membership growth, attendance, retention, and location-level comparisons help franchisors quickly spot trends, top performers, and underperforming units.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1766510560598\"><strong class=\"schema-faq-question\">Is franchise cloud software secure and reliable for storing member and business data?<\/strong> <p class=\"schema-faq-answer\">Yes. Enterprise platforms use cloud encryption, role-based access, secure payments, and regular system updates to protect sensitive data and ensure uptime.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1766510575652\"><strong class=\"schema-faq-question\">How do modern franchise management tools impact member satisfaction and retention?<\/strong> <p class=\"schema-faq-answer\">They enable consistent experiences across locations, easier bookings, better communication, and fewer errors. A smoother member journey leads to higher satisfaction and loyalty.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1766510590684\"><strong class=\"schema-faq-question\">What onboarding and support resources should franchise software providers offer?<\/strong> <p class=\"schema-faq-answer\">Look for guided onboarding, data migration support, training sessions, documentation, and ongoing customer support. Strong support helps franchises launch faster and scale with confidence.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Key takeaways: Since the very beginning, the WellnessLiving team has been customer-focused with a passion for leading-edge technology. We strive to offer business owners the best software on the market. We care, and we want to see all our businesses soar. And that&#8217;s why our new partnership with Curves NA [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7971,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"disable_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[466,1181,1272],"tags":[628,2310,2277,461,17895,609,2311,2276],"class_list":["post-7968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-management","category-fitness","category-press-releases","tag-business-management","tag-client-retention","tag-expert-advice","tag-fitness-business-management-software","tag-franchise","tag-marketing","tag-mobile-apps","tag-software"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WellnessLiving Unveils Franchise Cloud at Curves Convention<\/title>\n<meta name=\"description\" content=\"To support their continued growth and success, Curves partners with WellnessLiving. 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