Your website should also include:<\/p>\n
- \n
- Your mission statement<\/li>\n
- Owner profile(s) and story<\/li>\n
- Teacher profiles<\/li>\n
- Introductory yoga tips<\/li>\n
- Online booking<\/li>\n<\/ul>\n
In today’s world, there’s no reason to not have a website. And speaking of standing your digital ground…<\/p>\n
#2. Get on Social Media<\/h2>\n
It\u2019s no surprise having a social media presence is vital. Here are some platforms you should look into:<\/p>\n
Facebook<\/h3>\n
Make a Facebook Business page! As a business owner, you want people to review your business and share your posts with their social network. Did you know you can do so much more with a business page than with a personal page? Now you do! Features, such as ads, customer engagement tools, and a professional layout, are all available to you with a business page. So get one!<\/p>\n
Twitter<\/h3>\n
Twitter is a great tool you can use to draw traffic to your yoga studio. Share yoga images with tips and ideas for how to pull off poses (bonus points if you share images from your studio!). Make sure to research and use applicable hashtags.\u00a0<\/span><\/p>\n
Instagram<\/h3>\n
Instagram has many incredible features that make it a powerful tool for promoting your yoga studio. Images, short clips, and longer clips (on IGTV) are all great ways to sell your studio. Don\u2019t forget to use applicable hashtags (such as #iloveyoga #yogainspiration and #yogi) when you post!<\/p>\n
Also take advantage of user-friendly graphics sites,\u00a0like Canva<\/a>, that help you share cool quotes, graphics, and tips on your social channels. Then, once you\u2019ve posted, engage with your audience! Reach out and comment on novice or pro-yogis pages and say you like their form! Share moments<\/a> on your social channels that people would be interested in seeing. Feeling unsure of what to share? Here are some suggestions:<\/p>\n
- \n
- Teacher spotlights <\/b><\/li>\n<\/ul>\n
Ever thought about sharing teacher spotlights on all your social media? Teacher spotlights are great because they connect potential clients to your yoga instructors. Equally, they reassure yogis that they\u2019d be in good hands if they took one of your classes.<\/p>\n
- \n
- Take viewers on a live tour of your yoga studio <\/b><\/li>\n<\/ul>\n
What better way to give your prospective yogi\u2019s a taste of what you offer than to give them a tour of your yoga studio?<\/p>\n
- \n
- Give your audience a behind-the-scenes look at your day as a yoga studio owner <\/b><\/li>\n<\/ul>\n
Of course, you don\u2019t have to share every little detail, but you could share what you had for breakfast, a snippet of an inspiring team meeting, and even what your office looks like!<\/p>\n
#3. Share Videos<\/h2>\n
Sharing videos<\/span><\/a> is a great way to reach a passionate yoga-loving audience.<\/p>\n
![\"Yoga](\"\/knowledge-sharing\/wp-content\/uploads\/2019\/02\/Promote-yoga-studio-1.jpg\")
Sharing videos could put your yoga studio on the map.<\/figcaption><\/figure>\n Did you know that videos and images are much more likely to capture attention?<\/p>\n
You could talk about the fundamentals of yoga, the yoga discipline(s) that you offer at your studio, and you could also give a demonstration of key poses. On Facebook, you can share clips of your popular instructors leading a yoga class. You could even live-stream a yoga class on Facebook and on YouTube! A lot of yoga influencers and studios recognize that many people want to \u2018try\u2019 before they buy, so giving audiences a taste of what your classes are like will get them into your studio quicker than you know.<\/p>\n
#4. Start a Blog<\/h2>\n
Offering a knowledge base, where you educate readers about the basics of the type of yoga you offer and a how-to of the poses, is a fantastic way of reaching out to wannabe and full-blown yoga fanatics. So, start a blog!<\/a> Having a blog gives you a great platform to share your personality and your voice. Make sure that you include high-quality images along with the written content.<\/p>\n
Some things to share on your blog include:<\/p>\n
Your staff\u2019s techniques<\/h3>\n
Every instructor has their own way of sharing yoga, and showing that helps viewers understand how they\u2019ll get along with any teachers at your studio.<\/p>\n
Health and Nutrition<\/h3>\n
If you\u2019re an expert on this subject, this is your opportunity to show off! If you aren\u2019t certified to be sharing tips with an audience, then you can absolutely get an up-and-coming health and nutrition expert to share their knowledge on your blog.<\/p>\n
Yoga tips<\/h3>\n
Now is your chance to give readers general tips about how to correct and perfect their poses.<\/p>\n
#5. Utilize Email Marketing<\/h2>\n
You might be thinking that no one reads email ads. But in actuality, there are many email marketing misconceptions<\/a> that just aren\u2019t true. Email marketing is actually one of the most useful tools out there, the trick is to figure out how to not end up in spam boxes.<\/p>\n
![\"Yoga](\"\/knowledge-sharing\/wp-content\/uploads\/2019\/02\/Promote-yoga-studio-2.jpg\")
Email marketing is one of the most effective ways to promote your yoga studio.<\/figcaption><\/figure>\n Here are some quick tips for successful email marketing<\/a>:<\/p>\n
Offer value<\/h3>\n
In exchange for signing up for your e-newsletters, why not offer an attractive discount or a bring-a-friend opportunity in exchange for being subscribed to your newsletter? Of course, you\u2019d ask that friend they bring in to sign up for those emails too!<\/p>\n
Offer advice<\/h3>\n
Have a weekly or monthly newsletter where you share yoga tips!<\/p>\n
Share inspiration<\/h3>\n
Why not use your newsletter to share how a yogi at your studio has transformed their life since dedicating themselves to the practice of yoga? People love motivational stories, and they\u2019d surely want to be one of those stories at your studio too (whether they choose to be featured or not).<\/p>\n
Personalize your emails<\/h3>\n
Try to get to the heart of why your clients do yoga and inspire them in your emails. Make it something they\u2019ll actually want to read. We all delete what we call \u2018junk mail\u2019 but we are much more likely to open the ones that are personalized.<\/p>\n
Email marketing is a great way to connect with your clients when they\u2019re not at your studio, and keep them coming! So don\u2019t be afraid to give email marketing a try.<\/p>\n
#6 Share Customer Reviews<\/h2>\n
I\u2019m sure you know how important customer reviews are. Your reputation comes before anything you can say about yourself. So if you\u2019re as great of a studio as we know you are, why not show it off?<\/p>\n
WellnessLiving rewards your clients when they share reviews of your studio. Our system allows you to reward customers with loyalty points, which they can redeem. Your clients might choose to redeem their points towards one-on-one yoga sessions (if you offer them) or merchandise in your retail store, the parameters are up to you<\/a>!<\/p>\n
Your reputation comes before anything you can say about yourself. So if you\u2019re as great of a studio as we know you are, why not show it off?<\/p><\/blockquote>\n
The WellnessLiving platform publishes verified reviews all over the web. Every time a new customer review comes in, it\u2019s shared on the web, your Facebook page, and your WellnessLiving website. Because we\u2019re in partnership with Google<\/a>, your studios (reviews included) will show up on the first page of Google Search and Google Maps.<\/p>\n
Remember that almost everyone is online these days. Before anyone steps into your yoga studio, they\u2019ve probably already looked you up online. They want to know what your clients have to say about you. We know you\u2019re good, but you have to let the world know too.<\/p>\n
Finally<\/h2>\n
To have a successful yoga studio, you have to promote it in the right way. That means harnessing the power of social media, videos, and using the right software.<\/p>\n
The way you get the word out today is not how it was 10-years ago. That\u2019s why, aside from social media and video, you need a software that is current and moving with the times. Of course, we recommend our software! We provide marketing tools, mobile apps<\/a> for staff and clients, a sophisticated rewards system, advanced reporting, and much more. We are an all-in-one software solution.<\/p>\n
- Give your audience a behind-the-scenes look at your day as a yoga studio owner <\/b><\/li>\n<\/ul>\n
- Take viewers on a live tour of your yoga studio <\/b><\/li>\n<\/ul>\n
- Teacher spotlights <\/b><\/li>\n<\/ul>\n