{"id":8392,"date":"2019-02-11T14:35:25","date_gmt":"2019-02-11T14:35:25","guid":{"rendered":"\/knowledge-sharing\/?p=8392"},"modified":"2026-03-02T09:41:54","modified_gmt":"2026-03-02T14:41:54","slug":"streamlined-ballroom-dance-chicagos-wellnessliving-success-story","status":"publish","type":"post","link":"https:\/\/www.wellnessliving.com\/blog\/streamlined-ballroom-dance-chicagos-wellnessliving-success-story\/","title":{"rendered":"Ballroom Dance Chicago Waltzes Into Success with WellnessLiving"},"content":{"rendered":"\n

Since joining WellnessLiving, Matthew Sove and his staff no longer need to rely on scattered systems to organize their client list and business. With WellnessLiving\u2019s all-in-one software solution doing the heavy lifting, Matthew and his staff are now able to focus on their students.<\/p>\n\n\n\n

How Matthew Sove Built Ballroom Dance Chicago Around Passion and Purpose<\/h2>\n\n\n\n

Matthew Sove started off working for other dance studio owners, which was great for a while. But he had an inkling he could do a better job. \u201cI felt like I could focus on things other than what they were focusing on and have a more successful studio,\u201d Matthew told us when we discussed his studio with him recently. He went on to open Ballroom Dance Chicago<\/a> in 2008.<\/p>\n\n\n

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\"case
Matthew and his team at Ballroom Dance Chicago are passionate about dance, and they aim to share that with their students.<\/figcaption><\/figure><\/div>\n\n\n

Driven by the wedding industry, ballroom dance studios generally have a steady following. But Matthew and his staff are driven by a different kind of passion, \u201cWe just have a love for dance and sharing it with people…we approach the whole process.\u201d<\/strong> Matthew aims to inspire his students to appreciate dance as much as he and his staff do.<\/p>\n\n\n\n

Why MindBody Couldn\u2019t Support a Highly Personalized Service Model<\/h2>\n\n\n\n

When he first opened Ballroom Dance Chicago, Matthew had a single employee and didn\u2019t use any software<\/strong> to manage his business. \u201cMy employee used her calendar for her students and I used my memory<\/strong> for my students, which is madness now that I think back on it.\u201d Soon, Matthew realized that he needed a more long term solution, so he started using paper records to keep track of business.<\/p>\n\n\n\n

For a long time, Matthew and his staff stuck with the classic pen-and-paper method of managing the studio. While the low tech option was easy to learn, it did not offer any automation or insight for Matthew. Eventually, he moved on to try various software solutions.<\/strong> \u201cWe went to Evernote for a little bit, then eventually to Google products. We were using Google Calendar and the whole G-suite line.\u201d<\/p>\n\n\n\n

While switching from paper to computer-based record keeping, Matthew realized he had a difficult transition ahead. \u201cWe have thousands and thousands and thousands of paper files, and we weren\u2019t reaching out to these people<\/strong>\u2026 At some point we just forgot about people because we\u2019re a small business, there\u2019s a limited amount we can focus on.\u201d None of the software that he was using offered enough business management tools. \u201cSo we wanted to look for a CRM.\u201d<\/p>\n\n\n\n

After reviewing software solution after software solution, Matthew hit a wall. He could not find any software with all the functionalities that Ballroom Dance Chicago needed. He needed to find a company that would work with him to engage his clients and fulfill his business needs.<\/strong><\/p>\n\n\n\n

Finally, a friend of Matthew\u2019s pointed him in the right direction and he discovered WellnessLiving. \u201cThe most important element for me is the functionality of hooking people just by setting up some automated emails and things like that\u2026 we like that it\u2019s all in one place.<\/strong> Now we have the calendar in one place, all the student records in one place, we have all of our contacts in one place so we can more easily keep track of who\u2019s who and what they\u2019re doing, what they\u2019re not doing, and that type of stuff.\u201d Matthew had finally found everything he was looking for.<\/p>\n\n\n\n

How WellnessLiving Helped Reduce Costs and Simplify Daily Operations<\/h2>\n\n\n\n

Matthew and his team were quick to start evolving their management methods with WellnessLiving.<\/p>\n\n\n\n

After successfully inputting all their studio and client information, the next step was for everyone to learn how to use the WellnessLiving system. \u201cThe learning curve for the staff, I think, was very minimal. I find everything kind of intuitive.<\/strong> I don\u2019t remember there being any issues with staff transferring. Once you get into the system and you use it and you use it regularly, it makes sense.\u201d<\/p>\n\n\n

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\"case
With WellnessLiving, Matthew (right) and his team are saving a lot of time and energy on managerial tasks, so they can focus on teaching their students.<\/figcaption><\/figure><\/div>\n\n\n

With WellnessLiving\u2019s automated marketing system<\/a>, the staff at Ballroom Dance Chicago are now able to connect with their clients better than ever before. This includes reaching out to students who haven\u2019t shown up in a while<\/strong> by sending them \u201cWe miss you!\u201d messages via email and SMS. And best of all, WellnessLiving keeps track of what to send and when. \u201cWe definitely had a lot of clients reach out to us after they receive one of those automated marketing emails. They would have seriously been forgotten, probably lost forever, if we hadn\u2019t done that.\u201d<\/p>\n\n\n\n

On top of reducing churn<\/strong>, Matthew and his team are saving a lot of time and energy on managerial tasks, so they can focus on teaching their students. \u201cI feel like we\u2019re better able to pay attention to the nuances of each client. In the past, it was just running around like chickens with our heads cut off, trying to keep track of stuff. Now we can be a little more focused.<\/strong>\u201d<\/p>\n\n\n\n

If you\u2019re ready to take your studio to the next level, find out if WellnessLiving is right for you by booking your own free, no-commitment demo<\/a> or call us at 1 (888) 668-7728.<\/p>\n","protected":false},"excerpt":{"rendered":"

Since joining WellnessLiving, Matthew Sove and his staff no longer need to rely on scattered systems to organize their client list and business. With WellnessLiving\u2019s all-in-one software solution doing the heavy lifting, Matthew and his staff are now able to focus on their students. How Matthew Sove Built Ballroom Dance […]<\/p>\n","protected":false},"author":1,"featured_media":8395,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"disable_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[465,1271],"tags":[2275,628,2277,609,2311,499,2276],"class_list":["post-8392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-dance","tag-branding","tag-business-management","tag-expert-advice","tag-marketing","tag-mobile-apps","tag-rewards-program","tag-software"],"yoast_head":"\nBallroom Dance Chicago Software Success Story - WellnessLiving<\/title>\n<meta name=\"description\" content=\"With WellnessLiving\u2019s all-in-one software solution doing the heavy-lifting, Matthew and his staff are now able to focus on their students.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wellnessliving.com\/blog\/streamlined-ballroom-dance-chicagos-wellnessliving-success-story\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ballroom Dance Chicago Waltzes Into Success with WellnessLiving\" \/>\n<meta property=\"og:description\" content=\"With WellnessLiving\u2019s all-in-one software solution doing the heavy-lifting, Matthew and his staff are now able to focus on their students.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wellnessliving.com\/blog\/streamlined-ballroom-dance-chicagos-wellnessliving-success-story\/\" \/>\n<meta property=\"og:site_name\" content=\"WellnessLiving Blog\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-11T14:35:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-02T14:41:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2019\/02\/DSC05550.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"administrator\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"administrator\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/streamlined-ballroom-dance-chicagos-wellnessliving-success-story\/\",\"url\":\"https:\/\/www.wellnessliving.com\/blog\/streamlined-ballroom-dance-chicagos-wellnessliving-success-story\/\",\"name\":\"Ballroom Dance Chicago Software Success Story | WellnessLiving\",\"isPartOf\":{\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/streamlined-ballroom-dance-chicagos-wellnessliving-success-story\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/streamlined-ballroom-dance-chicagos-wellnessliving-success-story\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2019\/02\/DSC05550.jpg\",\"datePublished\":\"2019-02-11T14:35:25+00:00\",\"dateModified\":\"2026-03-02T14:41:54+00:00\",\"author\":{\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/#\/schema\/person\/74eef075e5d3af6722fcf1282c86c19b\"},\"description\":\"With WellnessLiving\u2019s all-in-one software solution doing the heavy-lifting, Matthew and his staff are now able to focus on their students.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.wellnessliving.com\/blog\/streamlined-ballroom-dance-chicagos-wellnessliving-success-story\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wellnessliving.com\/blog\/streamlined-ballroom-dance-chicagos-wellnessliving-success-story\/#primaryimage\",\"url\":\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2019\/02\/DSC05550.jpg\",\"contentUrl\":\"https:\/\/www.wellnessliving.com\/blog\/wp-content\/uploads\/2019\/02\/DSC05550.jpg\",\"width\":1500,\"height\":1000,\"caption\":\"Since joining WellnessLiving, Matthew Sove and his staff no longer need to rely on scattered systems to organize their client list and business. 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