But while the positive affirmations and motivations are riding high at the beginning of the New Year, the unfortunate reality is that an estimated 80% of New Year\u2019s resolutions fail<\/a> after the first two months.<\/p>\n So now that January is a goner and February is readying itself for another year-long slumber, you got to step up your game to appeal to your new members and keep them motivated before they leave too.<\/p>\n People give up on their New Year\u2019s fitness resolutions for a number of reasons, some of which are:<\/p>\n When it comes down to it, it all ties back to having a lack of motivation.<\/p>\n So, what can you do to keep your clients motivated<\/a> post-New-Year\u2019s-resolutions-high? Here are some tips we\u2019ve gathered to help you catch them before they cancel.<\/p>\n Starting a health and fitness journey is in and of itself a great accomplishment. It all starts with intention. But while setting an ambitious goal to lose or gain a certain amount of weight looks good on paper, if the focus is solely on the number on the scale (or measuring tape or dress size), then you\u2019re just setting your clients up for failure.<\/p>\n You\u2019ve definitely heard this before, but it bears repeating: focus on the journey, not the destination (insert \u201cugh not this again!\u201d here, I know, I feel you).<\/p>\n But the reasoning is valid: focusing on the process is what will keep your clients\u2019 motivated to keep their New Year\u2019s fitness resolutions.<\/p>\n Humans are wired to seek out pleasure, and our brains are designed to do everything in its power to keep us comfortable. And that\u2019s why most ambitious resolutions fail! They are too big of a change for our \u201cHomo-sapien-must-do-what-feels-safe” brains to handle.<\/p>\n So how do we overcome that?<\/p>\n By breaking large goals into smaller goals.<\/p>\n Groundbreaking.<\/p>\n In other words, shift the focus away from just the final result, and encourage your fitness friends to focus on the process.<\/p>\n It\u2019s not a temporary hobby, it\u2019s a lifestyle. It\u2019s not chasing a number, it\u2019s staying healthy.<\/p>\n As a gym owner or fitness instructor, make your studio space a positive one. Never make your members feel inferior and encourage them every chance you get. Show your clients you\u2019re working with<\/em> them to achieve their goals together<\/em>.<\/p>\n In addition, remind your clients that it\u2019s normal to have ups and downs (only tell them this when they\u2019re down though, don\u2019t burst their bubbles when they\u2019re killing the game!). Encourage your clients to break their New Year\u2019s fitness resolutions into smaller, attainable bites, so they can celebrate life along the way. Ensure members that you are on their side, and make your gym a comforting and motivating space for fitness enthusiasts from all walks of life!<\/p>\n Motivate your clients by creating challenges or fitness support groups. Humans are social creatures and innately competitive<\/a> (whether we admit it or not). We are much more likely to do what we say we want to do if we have others to keep us accountable, and all the better if that means we need to put in some effort to come out on top.<\/p>\n Reach out to your clients with a survey to figure out what their fitness goals are, you\u2019ll find that many of them have similar ambitions. Whether that\u2019s to lose 30 pounds or gain 15, group clients with similar goals together and make them a team!<\/p>\n Set up fun challenges for each team to accomplish, you can set up leaderboards for individual members or for teams and make it a gym-wide competition! This is actually a great way to incorporate your rewards program (more on this later).<\/p>\n These teams are also a great way to keep individuals motivated and inspired. This way they\u2019ll have gym buddies to keep them accountable!<\/p>\n You can also create challenges or contests for the whole gym, to further cement that you are ALL in this together. Host annual tournaments where teams can compete in fun activities such as capture the flag or timed obstacle courses in big fields and make it an event (this has the added benefit of promotion<\/a> and branding, but that\u2019s another blog post). Or to keep it more homely by setting up obstacle courses in the comfort of your own gym!<\/p>\n Any guess what this is?<\/p>\n Yes, that\u2019s right, a time machine.<\/p>\n OK, I\u2019m done, we all know I\u2019m talking about social media. Don\u2019t click away, I\u2019ll be serious now I promise.<\/p>\n Social media can do wonders to help you keep your newbies on track with their New Year\u2019s fitness resolutions.<\/p>\n As a business owner on Earth in the 21st century, you already have accounts on Instagram or Twitter or Facebook or (most likely) all of the above. So that\u2019s step one, done. And step two?<\/p>\n Get creative.<\/p>\n Remember the objective: keep your clients motivated<\/strong><\/a>!<\/p>\n Here are some ideas to kick start your brilliant brainstorming session:<\/p>\n And step three?<\/p>\n Keep it up!<\/p>\n One of the most important (but often overlooked) facts about social media is that consistency trumps going viral. You are aiming for consistent and steady engagement on your platforms, and all that really takes, is persistence (just like fitness!).<\/p>\n No, it\u2019s not just what teenagers these days are saying they must have<\/em>, aesthetics is important in all areas of life. It\u2019s what we are evolved to look for, so our next tip is to make sure your gym is aesthetically pleasing.<\/p>\n Who doesn’t like to work out in a clean, organized, and cheery space? Or you know, be in those kinds of spaces in general.<\/p>\n Here are some ideas to get you started:<\/p>\n And the list could go on. Now, it\u2019s your turn!<\/p>\n Keep your clients coming back even after their New-Year’s-fitness-resolutions-high has subsided by making your gym a one-stop shop for everything your clients need to achieve their new healthy lifestyle. This way, they\u2019ll have more incentive to stay with you.<\/p>\n For instance, you can partner with local dietitians to make a nutrition program by offering talks and healthy cooking demonstrations bi-weekly or monthly.<\/p>\n You can also partner with gym apparel stores (on top of your own merch) to offer member-only discounts.<\/p>\n The key is to look into other businesses that relate to yours and bring it all together for your clients.<\/p>\n Almost every business these days has some sort of rewards program, and it\u2019s no secret why.<\/p>\n People like to be rewarded. And people like free stuff.<\/p>\n In other words, offering a rewards program<\/a> to show your clients you appreciate their loyalty is a great way to keep them coming back. And bonus, this works for all clients, not just your New Year\u2019s fitness resolutions group!<\/p>\n There are many ways you can set it up, so don\u2019t be afraid to have some fun with it. Here are some unique ideas:<\/p>\n And the list could go on!<\/p>\n Keeping track of all the points and rewards is going to take a lot of time, so WellnessLiving gym software manages it all for you. With leaderboard tracking and individual client profiles, this all-in-one gym software has got you covered!<\/p>\n From focusing on the journey to using rewards points, we hope this article has been helpful in your journey (aha, see what I did there?) to figure out how to keep your new clients coming back.<\/p>\n\n
Focus on Lifestyle, not a Number<\/h2>\n
![\"New](\"\/knowledge-sharing\/wp-content\/uploads\/2019\/02\/How-to-Keep-your-New-Years-Fitness-Resolution-Clients-Lifestyle.jpg\")
Exploit Human Nature (with Friends and Games!)<\/h2>\n
![\"new](\"\/knowledge-sharing\/wp-content\/uploads\/2019\/02\/How-to-Keep-your-New-Years-Fitness-Resolution-Clients-Team.jpg\")
The Modern Digital Must-Have you Definitely Already Have<\/h2>\n
![\"new](\"\/knowledge-sharing\/wp-content\/uploads\/2019\/02\/How-to-Keep-your-New-Years-Fitness-Resolution-Clients-Social-media.jpg\")
\n
One Word: Aesthetics<\/h2>\n
\n
Bring it All In<\/h2>\n
Reward Loyalty with a Gym Software<\/h2>\n
![\"new](\"\/knowledge-sharing\/wp-content\/uploads\/2019\/02\/How-to-Keep-your-New-Years-Fitness-Resolution-Clients-Rewards-Program.jpg\")
\n
So what\u2019s next?<\/h2>\n