Catalina Zbar is a business consultant for fitness studios and a Health & Wellness enthusiast. She lives in Toronto with her husband and daughter.

Originally from Argentina, Catalina spent 10 years working in Europe, developing and implementing operational and cultural change in the financial services sector. While in London, Catalina became increasingly involved in the fitness industry, becoming a certified STOTT pilates instructor and providing consulting services to a number of award-winning boutique fitness studios.

Catalina’s consultancy, Telomere Consulting, provides strategy and marketing services that enable growth and development. Catalina also coaches her clients on strategies for acquisition, retention, pricing, sales, and the creation of new revenue streams.

Catalina’s experience working with a multitude of studios worldwide, and adapting to their unique cultures and values allows her to bring global best practices to her work and help her clients thrive.  Telomere aims to provide studio owners with clear frameworks that will improve their clients’ experience and the studio’s bottom line.