5 Myths About Text Message Marketing You Should Definitely Stop Believing
Text message marketing isn’t new. Since the dawn of smartphones, companies of all sizes and types have recognized the power of reaching people via text message. With an average open rate of 99%, it’s harder to make a case against text message marketing.
As you can imagine, because so many businesses and entrepreneurs are working to grow their business via text message, there are some bad practices and misinformation out there about marketing over text. We’re here to dispel some of those myths.
#1: Text message marketing only helps you reach young adults
Sure, there was a time when only the teenagers and 20-somethings were active texters. But that time is long gone. 80% of Americans text regularly, and that spans every age group. While it’s true younger demographics text more often, even adults 35-44 send approximately 52 texts per day. No matter who your target client is, you can reach them over text message.
#2: You can’t get as creative with text message marketing
False! Under most texting plans, MMS (multimedia messaging service) costs the same as regular SMS. So you can send a text with a branded coupon or short video. Despite its name, you aren’t confined to just text in text message marketing. You can include different types of media to engage your audience.
#3: Customers don’t want text messages from businesses
Your client texts every day. Why wouldn’t they benefit from discounts, updates and offers from your business directly to the communication channel they use the most? More than half of consumers said they’d join a text-based loyalty program. And 90% of people who used one of those programs said they’ve benefitted. Give your clients what they want!
#4: Text message marketing is expensive
It doesn’t have to be! When you invest in text message marketing through a company like WellnessLiving, all of your clients’ contact information — as well as your studio’s information — is already stored in one place. Which makes text message marketing surprisingly affordable. If you’re not already a WellnessLiving subscriber, schedule your demo here and we’ll show you exactly how our text message marketing can help grow your business.
#5: Text message marketing doesn’t work
If you’ve gotten this far in our blog post, we hope this goes without saying. But, we’ll say it again just in case: text message marketing works! Once you get people to opt into your text message marketing (and a friendly reminder here — you do need to get consent to text prospects or clients), they’re basically asking you to show them what your business can do. And text message marketing typically yields engagement rates — i.e. clicks, replies, other actions — of up to 45%. That’s more than 7 times the engagement rate for email marketing!
But, don’t just take our word for it — take it from one of our own clients who’s seen tremendous success with text message marketing. “I have been able to turn around multiple slow weekends into fully booked weekends,” says Andres Gutierrez of JP’s Massage Therapy Center. “I simply send a text offer to the clients that have not been to the office for a few months, and they call back to take advantage of the offer.”
Text message marketing can be an easy and successful way to reach more of the right people and convert more prospects into clients. By creating a dynamic text message marketing program that offers discounts, promotions, and helpful information, you can increase new clients for your business while keeping current clients engaged.
Don’t already have a text message marketing plan? Let WellnessLiving help you get set up! Schedule a quick, 20-minute demo with our team, and we can show you insider tricks and tips to make the most of your text message marketing.
