Are You Happy With Your Organic Search Traffic? Here Are 5 Ways to Improve It
Do you feel like you’re in over your head with your ability to drive the growth of your organic search traffic? Ranking high on search engines like Google and Bing is an essential element to driving traffic to your health and wellness business’ website, ultimately driving the growth of your business. When your business ranks well (preferably on the first page of search engine results), potential customers are more likely to visit your website.
Attracting prospects to your website, having top-notch content that encourages them to stay there and eventually convert them into leads is critical to the success of your business. In fact, having the top position on a Google search brings in 33% of traffic a particular search query. Boosting the ranking of your website and related pages is essential.
Taking action to improve your organic search traffic is your path to making that happen. While it can be difficult, as Google is continuously updating its search algorithms and how websites appear in their rankings, taking action should be at the top of mind to organically improve your search traffic.
Here are five tips that can help you to grow your organic search traffic.
1. Know Your Customers
An essential element of generating the kind of positive traffic that Google rewards with high rankings is to tailor your website’s content to your audience. Knowing what kind of customers will be interested in your wellness business or fitness studio not only helps you target them more efficiently, search engines will reward you for the time you spent analyzing your ideal customer type with a higher search engine ranking. This also helps you narrow down the kinds of content your audiences would find useful, encouraging them to spend more time on your site. https://discover.wellnessliving.com/sw-blog
2. Use Effective Keywords
As a business owner, you want your site to pop up on a potential customer’s web search when they query keywords relevant to your business. While using the most popular keywords related to your business may be a good strategy, it may also be useful to emphasize higher rankings on less popular keywords. Doing so may also help you define a niche within your business that could be beneficial to people searching for particular services while improving the visibility of your website in search engine rankings.
Another keyword strategy includes long-tail keyword variations. A long-tail keyword is a phrase that contains at least three words that are relevant to your business.
Long-tail keywords can help you target specific demographics that may be interested in your business and what you have to offer.
3. Use Page Titles, Tags, and Meta Descriptions Properly
Using creative keywords that aren’t recycled over and over again on your website is another way to grow your search traffic organically. These keywords should be used in your website’s page titles, meta descriptions, and ALT tags. Page titles should include enticing and natural keywords that inspire someone to click on your page. A well-written meta description that is 160 characters or less and contains high impact keywords will encourage Google’s algorithms to rank your page higher.
ALT tags are generally overlooked when building a webpage. These tags are connected to images uploaded to your website. By using high-quality keywords that are six words or less in your ALT tags, you can improve your rankings naturally.
4. Use a Blog That’s Full of Valuable and Regularly Updated Content
One of the best ways to keep people on your site (and to continue visiting it in the future) is to offer fresh content. A blog that provides plenty of useful information that your customers find relevant will help you to land those valuable clicks and get people to stay on your site. Your company’s blog should utilize keywords naturally, while also providing quality content that is related to what your studio offers your customers. For example, if you run an independent fitness studio, you can bring new and existing customers to your post by regularly producing posts related to workout tips and nutrition.
Blog posts are also an excellent way to build up the kind of quality backlinks that Google rewards with high rankings. By linking to high quality and relevant content within your blog posts, you will be able to build your website’s value in Google’s eyes. You can also link to other blog posts on your site to help keep people on your website.
5. Utilize Social Media
Social media is an excellent tool to make use of when you’re trying to up your organic search traffic game. Creating social media profiles and sharing useful content from your website via your social media accounts can help to get people on your website. You can also encourage your current followers to share your content with their friends and family. This kind of traffic is a great way to get your page ranked higher, as Google rewards what it sees as quality content that is frequently shared with other people. It’s also a great way to reach new demographics!
Quality Content is the Key
The best way to grow your organic search traffic is to make sure that you’re producing quality website content, which is more likely to be shared via social media, email, and other digital channels.
If you would like to talk to a WellnessLiving representative about how we can help your studio grow to success, book a free demo of the platform, or call us at 1 (888) 668-7728 Today!
