Please note that the following article does not constitute legal advice. For information on how CASL affects you specifically, consult your legal counsel.
The Canadian Anti-Spam Legislation (CASL) is a federal law, which came into effect on July 1, 2014. Enforced by the Canadian Radio-television and Telecommunications Commission (CRTC), the goal of CASL is to protect consumers and businesses from the misuse of digital technology, including spam and related issues.
Under CASL, individuals and businesses are required to obtain consent from recipients before sending them commercial electronic messages (CEMs). CEMs include promotional emails, SMS messages, and push notifications. Senders must be able to provide proof of this consent.
You are responsible for ensuring your business is in compliance with CASL requirements. If your marketing campaign includes Canadian clients, or if anyone opens your notifications in Canada, CASL is applicable, even if your business is based in the United States or any other country outside of Canada.