Email variables

Email variables can be used within automated notification and marketing email messages to add customized details to your message. All variables are enclosed within square brackets, e.g., [variable].

For example, when you send a customer a retention email message, the variables [fullname], [elapsedtime], and [businessname] can be used. The following template will complete each of these variables the moment the email message is generated, creating a customized email without any human interaction.

Email variables

NoteWe recommend that you do not use complicated HTML code, Javascript, or loading scripts in email templates as these are not supported by all mail receivers.

In this article

Variables applicable to all email types

The following table provides a complete list of variables that you can use in all email types.

Variable Description
[ButtonUnsubscribe] Generates a button to allow clients a single-click option to unsubscribe from your business communications.
[CurrentdateLong] The date in the following long format: May 15th, 2015.
[CurrentdateShort] The date in the following condensed format: 2015/05/15.
[Currentday] The day of the week the email is sent on. For example, Monday.
[Fullname] The first and last name of the individual the email is addressed to.
[Firstname] The first name of the individual the email is addressed to.
[Lastname] The last name of the individual the email is addressed to.
[Logo] The logo for your business set on the Look and Feel: Staff Back Office page.
[Signature] The business email signature, as input under Setup Business E-Mail Settings.
[Unsubscribe] Generates an link to allow clients a single-click option to unsubscribe from your business communications.

Variables applicable to specific email types

The following table provides a complete list of variables that are applicable only to certain email types. These variables will be listed within the email variable section for emails of the specific type.

Variable Description
[Activation] The activation date of the membership.
[Add] The date the new review was added.
[Advertisement] The advertisement message as configured under Setup > Store > Gift Card.
[Amount] The amount of the purchase.
[AnniversaryYear] The number of years the customer has been a member of the business.
[Barcode] The barcode of the gift card.
[BillingTab] The direct link to the billing tab of that client’s profile. The link replaces the variable’s location within the email with the words “billing tab”.
[BusinessAddress] The main address for the business.
[BusinessCity] The city that the business’s main address in within.
[BusinessCountry] The country that the business’s main address in within.
[BusinessName] The business name, as input under Setup > Business > General Information.
[BusinessPhone] The phone number for the business.
[BusinessPostal] The postal code for the business’s main address.
[BusinessRegion] The state or province that the business’s main address is located in.
[BusinessUrl] The main URL for the business.
[ButtonCancel] The button the client can use to cancel their appointment directly from the email.

If you have the business policy Require clients to sign in when they are cancelling or confirming a session. set to ON for your entire business, clients will be required to log in to their account with your business when they click this button. Additionally, if you have this option enabled for a specific service type, clients will be required to log in to their account with your business when they click this button in emails relating to that type of service.

[ButtonConfirm] The button that redirects the customer to the confirmation page.

If you have the business policy Require clients to sign in when they are cancelling or confirming a session. set to ON for your entire business, clients will be required to log in to their account with your business when they click this button. Additionally, if you have this option enabled for a specific service type, clients will be required to log in to their account with your business when they click this button in emails relating to that type of service.

[ButtonPay] The button the customer can use to pay for an invoice directly from the email.
[ButtonRespondCustomer] The button that redirects the customer to respond to customer review.
[ButtonReviewEdit] The button that links to a write review page.
[ButtonView] The button that links to a review response page.
[CardLastDigits] The last four digits of the client credit card on file. Used to identify the card when it is used to make a purchase, or is soon expiring.
[Cancel] The time to cancel.
[CanceldateLong] The date a client can cancel by without incurring fees, in the following long format: May 15th, 2015.
[CanceldateShort] The date a client can cancel by without incurring fees, in the following condensed format: 2015/05/15.
[CancelTime] The cancellation time.
[CardImage] The image chosen for the gift card.
[CardNo] The gift card’s redemption number.
[Change] The changes that have occurred to the schedule.
[ClassPeriod] The details about the day’s class.
[ClientAddress] The client’s home address.
[ClientPhone] The client’s phone number.
[ClientMail] The client’s email address.
[ClientName] The client’s name.
[Coupon] The gift card code.
[CouponName] The gift card name.
[Current] The current level of the product.
[CurrentdateLong] The date in the following long format: May 15th, 2015.
[CurrentdateShort] The date in the following condensed format: 2015/05/15.
[DateDay] The date of the email.
[DateDaySms] The date of the email formatted for SMS.
[DateTime] The time of the email.
[DateTimeSms] The time of the email formatted for SMS.
[Delay] The number of days, months or years since the client last booked or checked in.
[Description] The description of the membership.
[Due] The due date of an assigned task.
[Duration] The duration or length of time of the service.
[DurationDelay] The time units (days, months, or years) for the [Delay] variable.
[Enrollment] The event name for the specific event referred to in the email.
[Id] The ID of the individual the email is addressed to.
[Location] The location name for the specific location referred to in the email.
[LocationAddress] The location address for the specific location referred to in the email.
[LocationCity] The city that the specific location referred to in the email is in.
[LocationCountry] The country that the specific location referred to in the email is within.
[LocationPostalcode] The postal code for the specific location referred to in the email.
[LocationRegion] The state or province that the specific location referred to in the email is within.
[Login] The WellnessLiving login for the individual the email is addressed to.
[Mail] The email address of the receiver of the email.
[MailNew] The client’s changed email.
[Message] The email specific message.
[PasswordMessage] The client’s account password.
[PayAccount] The list of payment accounts used to pay for a purchase.
[PayMethod] The list of payment methods used to pay for a purchase.
[Photo] The review’s image.
[PrintButton] The button the customer can use to print the electronic gift card directly from the email.
[Promotion] The name for the specific membership referred to in the email.
[Purchase] The purchase ID.
[PurchaseItem] The item that was purchased.
[Questions] The questions to be included in the email.
[Rate] The rating received in the review.
[ReceiverMail] The email address of the individual the email is addressed to.
[ReceiverName] The name of the individual the email is addressed to.
[Reply] The text of the review response.
[Reorder] The re-order amount.
[ReviewEdit] The URL that links to a write review page.
[Room] The room that the class will be in.
[Schedule] The up-to-date schedule information.
[Sender] The name of the sender.
[Session] The specific service occurrence.
[Service] The name of the service the email is pertaining to.
[ShopProduct] The product name.
[StaffFullname] The first and last name of the staff the email is pertaining to.
[StatementTable] The list of transactions for the last 30 days.
[Special] The special instructions that will be included with the email.
[Subject] The subject line of the email.
[Text] The review’s text.
[UrlApprove] The URL to deny a request.
[UrlCancel] The URL to cancel request.
[UrlConfirm] The URL to confirm request.
[UrlDeny] The URL to deny a request.
[UrlEdit] The URL to reschedule a request.
[UrlProfile] The URL of the profile of the reviewer.
[UrlRespondCustomer] The URL to respond to a customer review.
[UseCardButton] The button that takes the recipient to redeem the gift card.
[UserAddress] The customer’s address.
[UserMail] The customer’s email address.
[UserName] The customer’s name.
[UserPhone] The customer’s phone number.
[UserRealname] The real username of the individual the email is addressed to.
[ReviewRate] The rating received in the review as asterisks.
[View] The URL link to a review response page.
[Visit] The previously attended service.
[ZoomUrl] The URL that links to the online service.

 

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