Email variables

Email variables can be used within automated notification and marketing email messages to add customized details to your message. All variables are enclosed within square brackets, e.g., [variable].

For example, when you send a customer a retention email message, the variables [fullname], [elapsedtime], and [businessname] can be used. The following template will complete each of these variables the moment the email message is generated, creating a customized email without any human interaction.

Email variables

In this article

Variables applicable to all email types

The following table provides a complete list of variables that you can use in all email types.

VariableDescription
[ButtonUnsubscribe]Generates a button to allow clients a single-click option to unsubscribe from your business communications.
[CurrentdateLong]The date in the following long format: May 15th, 2015.
[CurrentdateShort]The date in the following condensed format: 2015/05/15.
[Currentday]The day of the week the email is sent on. For example, Monday.
[Fullname]The first and last name of the individual the email is addressed to.
[Firstname]The first name of the individual the email is addressed to.
[Lastname]The last name of the individual the email is addressed to.
[Logo]The logo for your business.
[Signature]The business email signature, as input under Setup > Business > E-Mail Settings.
[Unsubscribe]Generates an link to allow clients a single-click option to unsubscribe from your business communications.

Variables applicable to specific email types

The following table provides a complete list of variables that are applicable only to certain email types. These variables will be listed within the email variable section for emails of the specific type.

VariableDescription
[Activation]The activation date of the membership.
[Add]The date the new review was added.
[Advertisement] The advertisement message as configured under Setup > Store > Gift Card.
[Amount]The amount of the purchase.
[AnniversaryYear]The number of years the customer has been a member of the business.
[Barcode]The barcode of the gift card.
[BillingTab]The direct link to the billing tab of that client's profile. The link replaces the variable's location within the email with the words "billing tab".
[BusinessAddress]The main address for the business.
[BusinessCity]The city that the business's main address in within.
[ButtonConfirm]The button that redirects the customer to the confirmation page.
[BusinessCountry]The country that the business's main address in within.
[BusinessName]The businesses name, as input under Setup > Business > General Information.
[BusinessPhone]The phone number for the business.
[BusinessPostal]The postal code for the business's main address.
[BusinessRegion]The state or province that the business's main address in within.
[BusinessUrl]The main URL for the business.
[ButtonPay]The button the customer can use to pay for an invoice directly from the email.
[ButtonRespondCustomer]The button that redirects the customer to respond to customer review.
[ButtonReviewEdit]The button that links to a write review page.
[ButtonView]The button that links to a review response page.
[CardLastDigits]The last four digits of the client credit card on file. Used to identify the card when it is used to make a purchase, or is soon expiring.
[Cancel]The time to cancel.
[Cancelbutton]The button the client can use to cancel their appointment directly from the email.
[CanceldateLong]The date a client can cancel by without incurring fees, in the following long format: May 15th, 2015.
[CanceldateShort]The date a client can cancel by without incurring fees, in the following condensed format: 2015/05/15.
[CancelTime]The cancellation time.
[CardImage]The image chosen for the gift card.
[CardNo]The gift card's redemption number.
[Change]The changes that have occurred to the schedule.
[ClassPeriod]The details about the day's class.
[ClientAddress]The client's home address.
[ClientPhone]The client's phone number.
[ClientMail]The client's email address.
[ClientName]The client's name.
[Coupon]The gift card code.
[CouponName]The gift card name.
[Current]The current level of the product.
[CurrentdateLong]The date in the following long format: May 15th, 2015.
[CurrentdateShort]The date in the following condensed format: 2015/05/15.
[DateDay]The date of the email.
[DateDaySms]The date of the email formatted for SMS.
[DateTime]The time of the email.
[DateTimeSms]The time of the email formatted for SMS.
[Delay]The number of days, months or years since the client last booked or checked in.
[Description]The description of the membership.
[Due]The due date of an assigned task.
[Duration]The duration or length of time of the service.
[DurationDelay]The time units (days, months, or years) for the [Delay] variable.
[Enrollment]The event name for the specific event referred to in the email.
[Id]The ID of the individual the email is addressed to.
[Location]The location name for the specific location referred to in the email.
[LocationAddress]The location address for the specific location referred to in the email.
[LocationCity]The city that the specific location referred to in the email is in.
[LocationCountry]The country that the specific location referred to in the email is within.
[LocationPostalcode]The postal code for the specific location referred to in the email.
[LocationRegion]The state or province that the specific location referred to in the email is within.
[Login]The WellnessLiving login for the individual the email is addressed to.
[Mail] The email address of the receiver of the email.
[MailNew]The client's changed email.
[Message]The email specific message.
[PasswordMessage]The client's account password.
[PayAccount]The list of payment accounts used to pay for a purchase.
[PayMethod]The list of payment methods used to pay for a purchase.
[Photo]The review's image.
[PrintButton]The button the customer can use to print the electronic gift card directly from the email.
[Promotion]The name for the specific membership referred to in the email.
[Purchase]The purchase ID.
[PurchaseItem]The item that was purchased.
[Questions]The questions to be included in the email.
[Rate]The rating received in the review.
[ReceiverMail]The email address of the individual the email is addressed to.
[ReceiverName]The name of the individual the email is addressed to.
[Reply]The text of the review response.
[Reorder]The re-order amount.
[ReviewEdit]The URL that links to a write review page.
[Room]The room that the class will be in.
[Schedule]The up-to-date schedule information.
[Sender]The name of the sender.
[Session]The specific service occurrence.
[Service]The name of the service the email is pertaining to.
[ShopProduct]The product name.
[StaffFullname]The first and last name of the staff the email is pertaining to.
[StatementTable]The list of transactions for the last 30 days.
[Special]The special instructions that will be included with the email.
[Subject]The subject line of the email
[Text]The review's text.
[UrlApprove]The URL to deny a request.
[UrlCancel]The URL to cancel request.
[UrlConfirm]The URL to confirm request.
[UrlDeny]The URL to deny a request.
[UrlEdit]The URL to reschedule a request.
[UrlProfile]The URL of the profile of the reviewer.
[UrlRespondCustomer]The URL to respond to a customer review.
[UseCardButton]The button that takes the recipient to redeem the gift card.
[UserAddress]The customer's address.
[UserMail]The customer's email address.
[UserName]The customer's name.
[UserPhone]The customer's phone number.
[UserRealname]The real username of the individual the email is addressed to.
[ReviewRate]The rating received in the review as asterisks.
[View]The URL link to a review response page.
[Visit]The previously attended service.
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