Email variables

Email variables can be used within automated notification and marketing email messages to add customized details to your message. All variables are enclosed within square brackets, e.g., [variable].

For example, when you send a customer a retention email message, the variables [fullname], [elapsedtime], and [businessname] can be used. The following template will complete each of these variables the moment the email message is generated, creating a customized email without any human interaction.

Email variables

In this article

Variables applicable to all email types

The following table provides a complete list of variables that you can use in all email types.

Variable Description
[ButtonUnsubscribe] Generates a button to allow clients a single-click option to unsubscribe from your business communications.
[CurrentdateLong] The date in the following long format: May 15th, 2015.
[CurrentdateShort] The date in the following condensed format: 2015/05/15.
[Currentday] The day of the week the email is sent on. For example, Monday.
[Fullname] The first and last name of the individual the email is addressed to.
[Firstname] The first name of the individual the email is addressed to.
[Lastname] The last name of the individual the email is addressed to.
[Logo] The logo for your business set on the Look and Feel: Staff Back Office page.
[Signature] The business email signature, as input under Setup Business E-Mail Settings.
[Unsubscribe] Generates an link to allow clients a single-click option to unsubscribe from your business communications.

Variables applicable to specific email types

The following table provides a complete list of variables that are applicable only to certain email types. These variables will be listed within the email variable section for emails of the specific type.

Variable Description
[Activation] The activation date of the membership.
[Add] The date the new review was added.
[Advertisement] The advertisement message as configured under Setup > Store > Gift Card.
[Amount] The amount of the purchase.
[AnniversaryYear] The number of years the customer has been a member of the business.
[Barcode] The barcode of the gift card.
[BillingTab] The direct link to the billing tab of that client’s profile. The link replaces the variable’s location within the email with the words “billing tab”.
[BusinessAddress] The main address for the business.
[BusinessCity] The city that the business’s main address in within.
[BusinessCountry] The country that the business’s main address in within.
[BusinessName] The business name, as input under Setup > Business > General Information.
[BusinessPhone] The phone number for the business.
[BusinessPostal] The postal code for the business’s main address.
[BusinessRegion] The state or province that the business’s main address is located in.
[BusinessUrl] The main URL for the business.
[ButtonConfirm] The button that redirects the customer to the confirmation page.
[ButtonPay] The button the customer can use to pay for an invoice directly from the email.
[ButtonRespondCustomer] The button that redirects the customer to respond to customer review.
[ButtonReviewEdit] The button that links to a write review page.
[ButtonView] The button that links to a review response page.
[CardLastDigits] The last four digits of the client credit card on file. Used to identify the card when it is used to make a purchase, or is soon expiring.
[Cancel] The time to cancel.
[Cancelbutton] The button the client can use to cancel their appointment directly from the email.
[CanceldateLong] The date a client can cancel by without incurring fees, in the following long format: May 15th, 2015.
[CanceldateShort] The date a client can cancel by without incurring fees, in the following condensed format: 2015/05/15.
[CancelTime] The cancellation time.
[CardImage] The image chosen for the gift card.
[CardNo] The gift card’s redemption number.
[Change] The changes that have occurred to the schedule.
[ClassPeriod] The details about the day’s class.
[ClientAddress] The client’s home address.
[ClientPhone] The client’s phone number.
[ClientMail] The client’s email address.
[ClientName] The client’s name.
[Coupon] The gift card code.
[CouponName] The gift card name.
[Current] The current level of the product.
[CurrentdateLong] The date in the following long format: May 15th, 2015.
[CurrentdateShort] The date in the following condensed format: 2015/05/15.
[DateDay] The date of the email.
[DateDaySms] The date of the email formatted for SMS.
[DateTime] The time of the email.
[DateTimeSms] The time of the email formatted for SMS.
[Delay] The number of days, months or years since the client last booked or checked in.
[Description] The description of the membership.
[Due] The due date of an assigned task.
[Duration] The duration or length of time of the service.
[DurationDelay] The time units (days, months, or years) for the [Delay] variable.
[Enrollment] The event name for the specific event referred to in the email.
[Id] The ID of the individual the email is addressed to.
[Location] The location name for the specific location referred to in the email.
[LocationAddress] The location address for the specific location referred to in the email.
[LocationCity] The city that the specific location referred to in the email is in.
[LocationCountry] The country that the specific location referred to in the email is within.
[LocationPostalcode] The postal code for the specific location referred to in the email.
[LocationRegion] The state or province that the specific location referred to in the email is within.
[Login] The WellnessLiving login for the individual the email is addressed to.
[Mail] The email address of the receiver of the email.
[MailNew] The client’s changed email.
[Message] The email specific message.
[PasswordMessage] The client’s account password.
[PayAccount] The list of payment accounts used to pay for a purchase.
[PayMethod] The list of payment methods used to pay for a purchase.
[Photo] The review’s image.
[PrintButton] The button the customer can use to print the electronic gift card directly from the email.
[Promotion] The name for the specific membership referred to in the email.
[Purchase] The purchase ID.
[PurchaseItem] The item that was purchased.
[Questions] The questions to be included in the email.
[Rate] The rating received in the review.
[ReceiverMail] The email address of the individual the email is addressed to.
[ReceiverName] The name of the individual the email is addressed to.
[Reply] The text of the review response.
[Reorder] The re-order amount.
[ReviewEdit] The URL that links to a write review page.
[Room] The room that the class will be in.
[Schedule] The up-to-date schedule information.
[Sender] The name of the sender.
[Session] The specific service occurrence.
[Service] The name of the service the email is pertaining to.
[ShopProduct] The product name.
[StaffFullname] The first and last name of the staff the email is pertaining to.
[StatementTable] The list of transactions for the last 30 days.
[Special] The special instructions that will be included with the email.
[Subject] The subject line of the email.
[Text] The review’s text.
[UrlApprove] The URL to deny a request.
[UrlCancel] The URL to cancel request.
[UrlConfirm] The URL to confirm request.
[UrlDeny] The URL to deny a request.
[UrlEdit] The URL to reschedule a request.
[UrlProfile] The URL of the profile of the reviewer.
[UrlRespondCustomer] The URL to respond to a customer review.
[UseCardButton] The button that takes the recipient to redeem the gift card.
[UserAddress] The customer’s address.
[UserMail] The customer’s email address.
[UserName] The customer’s name.
[UserPhone] The customer’s phone number.
[UserRealname] The real username of the individual the email is addressed to.
[ReviewRate] The rating received in the review as asterisks.
[View] The URL link to a review response page.
[Visit] The previously attended service.

 

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