If you're a jewelry designer, running your own business can be one of the most challenging, exhilarating, nerve-wracking, and ultimately rewarding things you'll ever do. In this book, Marlene Richey offers a basic, easy-to-understand guide to becoming not just a “nano entrepreneur,” but covering everything from identifying a target market and setting up shop, pricing, marketing, and selling your individual designs--all while having fun along the way. Profiting by Design will show you how to succeed at starting a business that you can proudly call your own.
To be able to target your market, you need to send a clear, concise and consistent message. You can only do that if you know who you are, your product, your philosophy, your inspirations, your business and your image. In this class students will get an overview of what you need to start marketing and promoting their work. Without knowing who you are, how can you know where you are going? This class helps you develop a roadmap.
During this fast-paced, hands-on class you will learn about branding yourself, your jewelry and your business, writing for press releases, press kits, craft and trade shows along with pre-show and post-show smartness (whether it is a wholesale or the ultimate customer show), networking, approaching a gallery, writing an artist statement and collection description, collecting words and creating a marketing plan for your specific needs and goals.
Follow the example of Andy Warhol who clearly understood the value of marketing himself and his work, “Being good in business is the most fascinating kind of art. Making money is art and working is art and good business is the best art.”