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Heartwood Yoga Institute
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1 Session
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Yoga on Social Media: promoting and mometizing your yoga skills online.
Jan 26, 2020 - Jan 26, 2020

Social Media has infinite possibilities to promote and monetize your teaching and wellness services. If you're interested in promoting your existing business or would like to be hired by brands or companies as a teacher or digital influencer, this workshop will teach you how to plan, create and grow your online presence, decide which social media platforms will meet your needs, and how to reach potential clients. The knowledge you gain will help you position yourself in the internet as a valuable brand.

Key Takeaways:

  • Learning to think of yourself as a brand, picking your screen name, social media handles and URL.
  • Deciding which social media platforms you need to be on, depending on your business and client demographics.
  • Planning your content. Deciding what kind of Instagrammer you are.
  • Creating a publication calendar for your blog or website and social media posts.
  • Understanding when and how often you should publish on each platform.
  • Following and using hashtags to build community online, and the basics of social media reach and engagement. Building hashtag clouds.
  • Media kit basics - how to build your basic kit.
  • How to take competing photos for social media
  • Different ways you can monetize your online presence.


Loraine C. Ladish is a Florida-based communicator, helping empower women and others to achieve their goals. Co-founder and CEO of Viva Fiftey Media, a bilingual venture that celebrates midlife and beyond, she has contributed to NBC News, Huffpost, AARP,, Purple Clover, Latina magazine and Redbook. She is also a digital influencer and brand spokesperson. Her latest book on embracing age, tuMejor Edad (Your best Age) was published by HarperCollins in 2017. She is an RYT-200, currently in the RYT-500 program at Heartwood. She recently launched

Jan 26, 2020
3:00 - 6:00am