Attract the Right Clients, Build Retention, and Scale Without Burnout
Live at Pilates Fit Studio or via Zoom

This workshop is designed for boutique fitness studio owners, Pilates teachers, personal trainers, yoga instructors, and service-based fitness professionals who deliver exceptional work—but feel like they’re working too hard to stand out.

In a saturated market, talent alone isn’t enough. Clear, intentional branding—supported by strong systems—drives growth, increases retention, and creates a business that can scale without constant effort.

This is not about social media hacks or quick fixes. It’s about building a business that attracts the right clients, keeps them long-term, and operates with structure and consistency.

Whether you run a single-room studio or a growing team, you’ll learn how to build a brand and operational structure that supports sustainable growth.

What You’ll Learn
• Clarify your brand to attract and convert the right clients
• Build a client journey that drives sign-ups and retention
• Use branding to support long-term growth and stability
• Step into the CEO role instead of doing everything yourself
• Align your website, lead generation, and systems
• Stand out without discounting or competing on price

3-Part Live Collaboration

Part 1: Become the CEO – Erica Walters
Learn how to move from operator to CEO by building clarity, structure, and a consistent client experience that drives retention and growth.

Part 2: Branding That Converts – Anastasia Goers
Align your website and online presence to attract the right clients and turn interest into bookings.

Part 3: Systems That Support Growth – Marylee Bussard
Learn how to structure your services, pricing, client journey, and operations so your systems—and software—actually work for you.

Spots are limited to keep the experience interactive and personalized.