For centuries, native Hawaiians have practiced the art of la'au lapa'au, a holistic approach to healing and wellness that uses native plants and minerals to address minor and major medical conditions. Honua harnesses the unique power of these same healing botanicals in every product we create with love.

Try the regimen!

Pa'akai Cleanser-Cleansing Hawaiian salt and antioxidant rich hibiscus combine to create a gentle daily cleanser that will leave your skin feeling soft, smooth and hydrated. Seaweed extract works to strengthen and renew the skin, while accelerating the natural skin repair process. Our Pa'akai cleansing cream is great for all skin types, including yours. Dispense 2-3 pumps into hands and massage gently over face.

Hawaiian Beauty Water-Papaya enzymes, hibiscus and kō (hawaiian sugar) work together to gently exfoliate skin, revealing a healthy glow. After years of studying clients' skin, our founder kapua became concerned with the long term effects of physical exfoliants. Yet she recognized the need for exfoliation so she designed the Hawaiian Beauty Water, which has become one of our most popular products. Everyone wants glowing skin and this potion is gentle enough for the most sensitive skin.

Aloha Youth Serum-A luminous serum made with a select blend of hawaiian botanicals and enriched with bakuchiol - a plant-derived retinol alternative. Designed to hydrate, smooth, brighten and tighten; this carefully curated blend will boost skin’s immunity by providing the nutrients needed for a youthful glow. A unique formula that penetrates easily into skin delivering concentrated nutrition, leaving skin fresh and dewy. Aloha youth serum's texture is creamy and luminous but not oily. 

Olena Beauty Oil-Enjoy our traditionally crafted oil infused by the healing sun with a unique blend of super plants, including noni, turmeric, kukui nut and kamani oils. This multi-tasking beauty oil gets to the root of all skin issues to help heal dry skin, rosacea and even acne-prone skin. Olena beauty oil soaks into skin quickly, leaving you with a healthy glow. Dispense 1-2 drops on clean skin and massage all over face and décolleté. May be used morning and night. 

  Don't forget to protect with Malu SPF 30-This hawaiian word sums up our goals for malu, our protecting day cream. This would be the final step in your daily honua facial ritual to keep your skin protected from the sun as well as daily environmental pollutants. Malu marries modern natural protectants with traditional Hawaiian ones, and contains all reef-safe ingredients keeping our oceans in mind. 

  Need a boost?  Try the Hibiscus Beauty Booster-Containing THREE potent and concentrated ingredients, Hibiscus provides deep hydration with hyaluronic acid combined with antioxidants from astaxanthin and hibiscus. Our astaxanthin is marine-sourced right in Hawaii and boasts 6000x the antioxidants power of vitamin C! Antioxidant power combined with the hydration benefits of hylauronic acid will leaves skin fresh, hydrated and smooth.