When people think of branding, they automatically think of logos - but the best place to start is actually simpler than that - who Is your company and who is your customer? This course will offer business owners, including solo-entrepreneurs a basic breakdown of where to start in defining your company's service or product niche, defining your target audience - including discussion of customer personas; and the basics of branding- and why all of this is important.

You will leave with the knowledge of how to develop mission statements (or at least where to start), how to develop customer personas, and how all of this they should influence presentation of your brand. You will on your way to knowing what sets you and your company apart from the crowd and how to appeal to your target customer.