Branding for Professionals: Standing Out in a Saturated Market

BONUS for full weekend attendees: 45-Minute Lunch & Learn with Marylee Bussard (WellnessLiving Head of Marketing)

This workshop is for Pilates teachers, personal trainers, studio owners, and boutique fitness businesses who know they do excellent work, but still feel like they are working too hard to stand out. In a saturated market, talent alone is not enough. Clear, intentional branding drives growth, supports sustainability, and creates the structure needed to scale.

This is not a workshop about social media hacks, logos, or trends. It is about building a brand that attracts the right clients, creates long-term retention, and supports a business that can grow without the owner doing everything.

What You Will Learn

• How to clarify your brand so the right clients find you, trust you, and commit

• How to build a client journey that turns interest into sign-ups and long-term retention

• How branding supports sustainable growth, scaling, and stability

• How to move from “doing everything” to CEO-level leadership through systems that run consistently

• How your website, lead generation, and software can work together to create consistency

• How to stand out without discounting or competing on price

This Workshop Is a 3-part Live Collaboration

Part 1. Become the CEO of your Business Instead of the Operator

Many studio owners and teachers/trainers are not just teaching; they are doing everything. They are the schedule, the inbox, the sales team, the front desk, the marketing, and the fixer of every problem. That is operating.

This workshop shows how to build the brand, systems, and client experience that let you step into the CEO seat, enabling the business to grow with structure, clarity, and consistency rather than relying on constant effort and oversight.

A major part of that shift is building a system that runs even when you are not in the room. When your client journey is supported by automations, lead capture, smart follow-up, customization, integrations, and retention-focused communication, growth becomes more stable and more scalable. You stop relying on constant manual effort and start running a business that can expand without burning you out.

Erica Walters (Studio Owner and Presenter)

Owner of two thriving Pilates studios built without paid marketing. Erica leads a team of 14 teachers, operates an in-house physical therapy clinic, runs a teacher training program with Real Pilates®, and hosts GYROTONIC® teacher training.
Erica will present how a premier studio applies brand commitment through every touchpoint, from the website to getting signed up to the in-studio experience to building clients who stay long-term. You will see a full client journey from the studio owner’s perspective.

Part 2. Branding That Gets You Booked
Aligning your website and online presence to convert the right clients

Anastasiaa Goers (Live Guest Presenter)

Owner of S&V Marketing and funder of PilatesBridge, supporting boutique fitness and Pilates studio owners with websites that function in conjunction with their software systems.

Part 3. Systems and Integration with Wellness Living (Client Journey in Action)

Branding only works when the systems behind it are consistent. In this section, you will learn how to build and integrate operational systems that support a premier client experience, strengthen commitment, and drive long-term retention.

We will walk through how the client journey should function across every stage, including inquiry, conversion, onboarding, ongoing communication, and retention. You will see how automation, lead handling, follow-up, and integrations reduce manual work, protect the brand experience, and support sustainable growth.

These workflows can be set up within a platform, so you can understand what to implement, how to organize it, and how to have your systems support you as the CEO rather than keep you stuck operating every part of the business.