Social Media has infinite
possibilities to promote and monetize your teaching and wellness
services. If you're interested in promoting your existing business
or would like to be hired by brands or companies as a teacher or
digital influencer, this workshop will teach you how to plan,
create and grow your online presence, decide which social media
platforms will meet your needs, and how to reach potential clients.
The knowledge you gain will help you position yourself in the
internet as a valuable brand.
- Learning to think of yourself as
a brand, picking your screen name, social media handles and
- Deciding which social media
platforms you need to be on, depending on your business and client
- Planning your content. Deciding
what kind of Instagrammer you are.
- Creating a publication calendar
for your blog or website and social media posts.
- Understanding when and how often
you should publish on each platform.
- Following and using hashtags to
build community online, and the basics of social media reach and
engagement. Building hashtag clouds.
- Media kit basics - how to build
your basic kit.
- How to take competing photos for
- Different ways you can monetize your online presence.
Loraine C. Ladish is a Florida-based communicator, helping empower women and others to achieve their goals. Co-founder and CEO of Viva Fiftey Media, a bilingual venture that celebrates midlife and beyond, she has contributed to NBC News, Huffpost, AARP, Mom.me, Purple Clover, Latina magazine and Redbook. She is also a digital influencer and brand spokesperson. Her latest book on embracing age, “tuMejor Edad” (Your best Age) was published by HarperCollins in 2017. She is an RYT-200, currently in the RYT-500 program at Heartwood. She recently launched www.TheFlawedYogini.com