Most gym owners can tell you how busy last Tuesday felt. Far fewer can tell you exactly how many members renewed that week, which class had the best attendance, or whether last month’s promotion actually paid for itself. That gap between feeling busy and knowing what’s working is exactly what […]
How Ericleen Cespedes built an inclusivity-first Pilates studio in Hagerstown while working full-time — and chose WellnessLiving to run it from day one. It Came to Her While Driving Ericleen Cespedes was not looking to open a studio. She was driving when the idea arrived, fully formed. “It literally just […]
Picture your front desk at 5:45 p.m., the busiest stretch of the day. Three members are digging through their bags for a membership card, one is spelling their last name for the third time, and your one staff member on shift is trying to do it all at once. This […]
How Jen Wiedrick built a flexible indoor play center in Macedon, NY — and chose WellnessLiving to replace a fragmented booking stack. She Had a Business Plan. Then Reality Happened. Jen Wiedrick opened The Playpen in October 2024. She had a plan. Then families started showing up. “I have my […]
A Complete Guide to Opening an Indoor Playground Most indoor playgrounds cost somewhere between $75,000 and $1 million to open. A 2,500 sq. ft. toddler play café in a suburban strip mall is a fundamentally different investment than a 15,000 sq. ft. family entertainment center with custom climbing structures, multiple […]
How a Sarnia athlete and brand strategist built a community fitness and wellness studio around a simple idea — and chose WellnessLiving to power it. Not a Gym. A Holistic Fitness Studio. Julia Struyf spent years as a spin instructor and competitive athlete before she started to notice something. The […]
Picture a Monday morning at your gym: the phone won’t stop ringing, three members are waiting at the front desk to book next week’s classes, and someone just texted asking if Tuesday’s spin class is full. Multiply that by every day of the week, and it’s easy to see how […]
How a locally owned Indianapolis gym built a 24/7 training community and chose WellnessLiving to power its next chapter. Not a Corporate Gym. A Community One. Tyler and Nathan opened American Muscle Factory (AMF Indy) on the south side of Indianapolis with a deliberate counter-position: they were not building another […]
Running a gym means wearing a dozen hats at once: coach, marketer, bookkeeper, and customer service rep, often before your first cup of coffee. If you’re still tracking members in spreadsheets or juggling three different apps to book classes, send reminders, and process payments, you already know how much time […]
How a 20-year coaching veteran brought professional boxing to Magrath, Alberta — and built a community gym for every age from 6 to seniors. Boxing Changed Her Life. Now She’s Paying It Forward. Cherie Courage has been coaching boxing for more than 20 years. She knows what the sport does […]
The pricing model you choose for your yoga studio is one of the most consequential business decisions you’ll make — it determines your revenue predictability, your retention rate, and how hard your team works for every dollar collected. This guide compares drop-in pricing, class passes, and memberships, explains when each […]
How two founders built the Central Savannah River Area’s first private-suite recovery studio — and chose WellnessLiving to run it from the start. A Different Kind of Recovery Studio Most recovery studios run on shared equipment. Clients book a session in a communal sauna, wait for a cold plunge to […]
