WellnessLiving Appoints Don Williams as Chief Revenue Officer (CRO)
Last Updated on 24 February, 2026
Williams brings decades of sales and marketing experience to WellnessLiving to drive growth in 2023 and beyond.
TORONTO, CA – January 10th, 2023 – WellnessLiving, the leading all-in-one software solution for class, event, and appointment-based businesses in the fitness and wellness industry, announces Don Williams as its new Chief Revenue Officer (CRO) after securing a USD $66.0 million investment from McCarthy Capital and CIBC Innovation Banking last August.
Williams will play a pivotal role in accelerating the next stage of the company’s growth, overseeing all aspects of WellnessLiving’s global go-to-market strategy.
“I’m excited to begin the next chapter of my journey at WellnessLiving, building on the strong foundation they’ve created within Global Health, Active Lifestyle & Outdoors (“HALO”) sector over the past 10 years,” says Williams. “It’s a bright future for the industry, and I can’t wait to play a part as we continue to provide greater value and support for fitness and wellness business owners and their communities.”
Williams is an accomplished global sales leader who has led and managed winning sales and marketing teams with high-growth technology companies for the past 30 years. Prior to WellnessLiving, Williams was the CRO of Validity, Inc., a global leader in optimizing email marketing, data quality, and sales productivity. During his four years with Validity, Inc., Williams developed a strong Sales & Marketing team and go-to-market strategies that resulted in exponential year-over-year growth.
“We’re ready to take WellnessLiving to the next level, from a bootstrap start-up to a high-performing growth company,” says Len Fridman, CEO and co-founder of WellnessLiving. “Our industry-leading all-in-one business management software combined with Don’s impressive track record of driving sales and developing successful revenue programs over the course of his career, I’m confident he will develop the talent and strategies we need to achieve our growth goals.”
About WellnessLiving
WellnessLiving is the fastest-growing, all-in-one business management software for the fitness and wellness industry. Trusted by over 5,000 business owners and more than 15 million users worldwide, WellnessLiving is the only software solution you need to manage and grow your business. They offer an affordable, reliable, and easy-to-use platform that equips fitness and wellness business owners with all the features and tools they need to attract, convert, and retain more clients. For more information, visit www.wellnessliving.com
Contact Details
- Media Relations: Noelle Beauregard
- Phone: 1-888-668-7728
- Email: PR@wellnessliving.com
- Website: www.wellnessliving.com
❓ WellnessLiving Leadership Update: FAQs ❓
Don Williams is an experienced SaaS revenue leader. He has led sales and growth teams in subscription-based companies. As CRO, he oversees revenue strategy, sales alignment, and customer expansion. His background supports structured, scalable growth.
Leadership influences product direction and service quality. Strong executives align teams around customer outcomes. This affects roadmap priorities and support standards. Leadership stability also signals long-term company commitment.
Leadership with revenue and scaling expertise often emphasizes feature delivery that supports customer acquisition and retention. This can translate into tighter integrations, more automation, and improved reporting tools that help studios grow and manage operations more efficiently.
A strong revenue leader can drive clearer communication between product teams and user needs. Customers may see enhancements that support monetization and lifecycle management, such as expanded analytics, campaign automation, and improved onboarding experiences.
Yes. Leadership affects company vision, investment priorities, and execution quality. Stable and experienced leadership can indicate resilience through market changes, faster feature delivery, and stronger customer support — all of which impact your experience as a software user.
