7 Best Zenoti Alternatives & How to Choose the Right One

Last Updated on 23 September, 2025

CRM (Customer Relationship Management) systems are now the top software priority for small businesses, with 31% of small- and medium-sized businesses calling CRM their most critical tool. That’s because the right CRM doesn’t just store client details, it helps businesses build stronger relationships, track every interaction, and grow smarter with data.

Zenoti is a well-known CRM and business management solution for salons, spas, gyms, and other wellness businesses. It provides appointment booking, payments, and product sales tools, but users often point to its higher pricing and lack of certain growth-oriented features such as built-in website design, business listings, and video libraries.

If you’re evaluating Zenoti alternatives, this guide breaks down what to look for and the seven best platforms to consider.

Zenoti Alternatives: Key Takeaways

• Cost and features vary widely – While Zenoti is powerful, many competitors offer comparable tools at lower cost and with more built-in growth features.
• Integrated marketing tools matter – Website design, client reviews, business directories, and video libraries help businesses attract and retain clients.
• WellnessLiving stands out – As the most comprehensive all-in-one alternative, it combines CRM, scheduling, marketing, websites, and loyalty tools under one roof.

Why Consider a Zenoti Alternative?

Zenoti is designed for business management, but it has drawbacks that cause many owners to explore alternatives:

• Pricing: Zenoti’s plans reportedly start at $200/month (Capterra, 2024), significantly higher than many competitors.
• Limited website tools: Instead of a full website builder, Zenoti only offers a “webstore,” often creating a disjointed client experience.
• No business listings: Unlike competitors, Zenoti doesn’t feature a business directory to increase visibility.
• No video library: Clinics and spas wanting to share pre- or post-care content, tutorials, or classes can’t host them natively.
• Gaps in analytics: Without integrated websites or video tools, the platform can’t provide the depth of client analytics that competitors do.

With those considerations in mind, let’s explore the top Zenoti alternatives.

7 Zenoti Alternatives to Consider

WellnessLiving

WellnessLiving delivers everything Zenoti offers—HIPAA and PIPEDA-compliant CRM, appointment booking, memberships, payments, client and staff apps, automated communications, and loyalty programs—plus much more. Unlike Zenoti, you can build a fully integrated website or add widgets to your existing site for seamless bookings and product sales.

The platform also includes a video library for training or client education, event management, and advanced client analytics. Businesses benefit from all-in-one functionality, without needing third-party tools to manage marketing, retention, and growth.

👉 Book a WellnessLiving demo to see how our platform compares.

Jane App

Jane App is a simpler, more affordable system often chosen by smaller health and wellness practices. It provides online booking, EMR charting, invoicing, and reporting, but lacks growth-focused tools like loyalty programs, video libraries, and marketing automation. For practices with modest needs, it can be a good entry-level alternative, though those looking to scale may quickly need more.

SimplePractice

SimplePractice combines CRM and EHR features, making it popular among mental health professionals and smaller clinics. It supports client records, booking, notes, and treatment plans, and includes a website builder. However, it doesn’t include inventory or marketing automation, so additional tools are needed for product sales or outreach.

Vagaro

Vagaro is a versatile business management system for spas, fitness studios, and MediSpas. It provides website design, branded apps, scheduling, and payment tools. Many owners appreciate its affordability compared to Zenoti, but Vagaro does not include video libraries or advanced event management features. This makes it best for mid-sized businesses focused primarily on appointments and sales.

GlossGenius

GlossGenius is designed with independent professionals in mind, such as aestheticians and small spa owners. It offers appointment booking, websites, payments, marketing tools, and client profiles at a low price point. However, it lacks rewards programs, event management, and robust mobile apps, making it better suited for solo operators than larger, multi-staff clinics.

Booker by Mindbody

Booker, from Mindbody, covers key Zenoti functions such as CRM, booking, payments, and websites. It also offers a business directory to help clients find local services. While pricing starts lower than Zenoti, add-on costs can quickly bring it close to or above Zenoti’s total. Still, its brand recognition and directory access make it an appealing choice for some businesses.

Boulevard

Boulevard offers modern booking and CRM features, including payments, intake forms, and loyalty program management. For medical spas, higher-tier plans include charting, photo markup, and medical director sign-off tools. However, it doesn’t offer automated review requests or full website design, which limits how fully it can centralize client engagement.

Final Thoughts

Zenoti is a well-known platform, but businesses that need cost-effective, growth-focused tools often find better fits elsewhere. From independent operators to multi-location spas, there are many alternatives that offer integrated websites, advanced analytics, and marketing tools Zenoti lacks.

For businesses that want everything under one roof—CRM, scheduling, websites, loyalty programs, video libraries, and marketing automation—the best choice is WellnessLiving.

👉 Book your free WellnessLiving demo today to discover how our all-in-one solution can help your business thrive.

FAQs on Zenoti Alternatives

*Zenoti is a trademark of Soham, Inc., and is not affiliated with WellnessLiving.