WellnessLiving vs Glofox: How to Choose the Right Platform

Last Updated on 8 September, 2026

If you’re managing a fitness studio, gym, or wellness business, choosing the right software can make or break your operations. Platforms like WellnessLiving and Glofox promise to simplify class management, scheduling, payments, and client engagement, but not all solutions deliver the same value.

Migrating to a new system can be complex, so it’s essential to make the right choice from the start. This comparison guide breaks down how WellnessLiving and Glofox stack up, covering features, pricing, and support, so you can confidently decide which platform best fits your business goals.

Company and Market Position

Glofox was founded in Dublin in 2014. Its founders were former professional rugby player Conor O’Loughlin, along with Finn Hegarty and Anthony Kelly. The company built a loyal following among boutique gyms and studios. It eventually served clients in more than 80 countries. In 2022, ABC Fitness Solutions acquired Glofox in a deal reported to be worth upwards of €200 million. That folded Glofox into ABC’s much larger portfolio as a dedicated business unit.

ABC Fitness itself is owned by Thoma Bravo, a private equity firm with a broad portfolio of software companies. That acquisition matters more than it might seem. Software bought by private equity firms often shifts priorities toward enterprise clients and franchise chains. That’s simply where the bigger contracts live.

WellnessLiving has taken a different path. It remains focused specifically on independent gyms, studios, salons, and wellness businesses, rather than chasing large franchise accounts. For a solo owner or a small team, that difference in focus tends to show up in how a platform gets built, priced, and supported. And for growing studios and schools, WellnessLiving also offers an integrated suite that continues to support them as they bulid their franchise.

Core Feature Comparison

Both platforms cover the basics: scheduling, payments, and a member-facing app. Where they diverge is in how much comes standard versus how much gets tacked on as an extra. Here’s how the two compare across ten of the most important features for day-to-day operations.

Pricing and Transparency

This is where the two platforms genuinely part ways. ABC Glofox lists a single number: “starting at $99 per month.” Its Essential, Boost, Elite, and Enterprise tiers all sit behind a “Request Pricing” button instead of an actual price. Multiple 2026 buyer reports note that real-world costs often land between $190 and $600 or more per month. That’s once features like the Amplify marketing add-on get factored in. Several users also report a platform surcharge layered on top of standard card processing fees. Pro and Premium plans also carry mandatory quarterly billing.

WellnessLiving takes the opposite approach. Its three tiers, Starter, Business, and BusinessPro, are priced and published openly. They start at $99, $199, and $349 per month, respectively. Marketing automation, rewards programs, and reporting are bundled into every plan rather than sold separately. Clients can also access discounted payment processing rates, which can meaningfully cut merchant fees. If budgeting without surprises matters to you, that difference alone is worth sitting with.

Reviews from Clients

Review sites tell a more complicated story than any single rating can capture. That’s exactly why it’s worth checking more than one. ABC Glofox holds a 4.4 out of 5 on Capterra across 356 reviews. It earns a similar 4.5 out of 5 on G2 across 147 reviews. Both numbers reflect real satisfaction with the platform’s ease of use and booking tools, especially among boutique studios.

The picture shifts on Trustpilot, where ABC Glofox sits at 3.6 out of 5 across nearly 400 reviews. A noticeable share of the lower ratings reference declining support and unexpected price increases since the 2022 acquisition. That theme shows up often enough to be worth factoring into your decision, rather than dismissing as one-off complaints. WellnessLiving, by comparison, has built its reputation around consistent support that doesn’t shift after a corporate sale. It hasn’t been through one.

WellnessLiving’s own numbers hold up well against that backdrop. It matches ABC Glofox almost exactly on Capterra, with a 4.4 out of 5 across more than 600 reviews, and again on G2, at 4.5 out of 5 across 198 reviews. Reviewers consistently point to a few specific strengths: responsive onboarding support, easy-to-configure marketing automation, and reporting tools that reviewers frequently call out as a standout feature.

As with any platform, a handful of reviews mention wanting clearer upfront communication about contract renewal terms, which is a fair reminder to read any agreement closely no matter which provider you choose. WellnessLiving’s Trustpilot presence is much smaller than ABC Glofox’s, with too few reviews yet to draw a meaningful comparison, but its Capterra and G2 numbers tell a consistent, positive story on their own.

Support and Onboarding

Support quality tends to matter most exactly when you least expect to need it, like a billing glitch during a busy sign-up week. Several ABC Glofox reviewers describe longer escalation times and more outsourced front-line support in recent years. That pattern tracks closely with its ownership change.

WellnessLiving pairs every new account with a dedicated onboarding specialist. It also offers free migration for businesses switching over from another platform. That team handles the technical transfer of your data and trains your staff. Your day-to-day operations don’t skip a beat during the switch.

Who Each Platform Is Actually Best For

ABC Glofox tends to make the most sense for large, multi-location franchises. These are businesses that need deep enterprise account management and don’t mind a longer sales process to get there. Its scale and international footprint genuinely suit bigger operations well.

WellnessLiving fits best for independent gyms, studios, salons, and multi-service businesses. If you want scheduling, marketing, rewards, and reporting included from the start, without a sales call just to see a price, this is built for you. That’s especially true if you’re a small or growing business trying to avoid hidden fees and long contracts.

Verdict: WellnessLiving Vs ABC Glofox

Both platforms can run a fitness business. The real question is what kind of relationship you want with your software provider. Do you want pricing and features clear from the start, or do you want to find out the full cost after you’ve already signed?

If you’re ready to see the difference for yourself, explore WellnessLiving and book a free demo. Bring your current pricing statement with you. It’s the fastest way to see exactly what you might be overpaying for.

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FAQs About WellnessLiving vs Glofox

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*Glofox/ABC Glofox is a trademark of ABC Fitness Solutions and is not affiliated with WellnessLiving.