Ninja Logic Streamlined Scheduling and Grew 40% with WellnessLiving

When Julie and Keith Gelsinger took over Ninja Logic, they wanted more than just a gym. They wanted a thriving community—and the tools to run it their way.

Overview

Business Type: Ninja Warrior Gym
Location: Hanover, Pennsylvania
Founded: 2018 (acquired in 2022 by current owners)
Services: Youth and adult classes, birthday parties, open gym, after-school programs, competition training
Community Served: Families, competitive athletes, beginners—ages 2 to 70+

A Family Business Rooted in Meaning

When Julie and Keith Gelsinger became the new owners of Ninja Logic in 2022, they weren’t chasing growth for its own sake. They were building something more personal—a space for movement, confidence, and connection for kids and families in their community.

As ninja parents and athletes themselves, they understood how powerful the sport could be. Their goal? Create a thriving gym that could grow without burning out their staff—or themselves.

“We’re not trying to franchise. We just want to keep offering something meaningful to the community without burnout.”
— Julie Gelsinger, Co-owner

The Challenge: Outdated Tools and Operational Friction

When the Gelsingers took over Ninja Logic, they inherited a system that wasn’t designed to support their unique needs or community-focused business model.

Common pain points included:

• Delayed support: Getting help took weeks—if it came at all

• Rigid tools: No way to manage parent-child accounts or gather athlete IDs for competitions

• Mobile limitations: They couldn’t run the business on the go

• Client confusion: Parents often registered themselves instead of their children

• Staff inefficiency: Workarounds and manual fixes slowed everyone down

“I use a lot of technology in my full-time job. I needed tools that could grow with us—and our old software platform could not.” – Julie Gelsinger

The Solution: A Flexible, Partner-Focused Platform

Julie began researching fitness studio software platforms that could meet their evolving needs. From the first call, WellnessLiving stood out.

“They answered all the questions in my head… they really listened to our needs. I was sold.” – Julie Gelsinger

With WellnessLiving’s all-in-one platform, Ninja Logic gained:

• A responsive support team that calls back promptly

• Mobile access and client scheduling tools they can use anytime, anywhere

• A robust parent-child account structure for easier family bookings

• Custom fields to track league athlete IDs

• Age-based purchase restrictions to prevent sign-up errors

“The software keeps changing and getting better. When I open up a screen and go ‘Wow, this is different,’ it makes me smile that we’re part of something.” – Julie Gelsinger

The Results: 40% Revenue Growth and Day-to-Day Ease

From increased earnings to time savings, Ninja Logic is reaping the benefits of using management software that truly meets their needs. 

• Revenue Growth: Since switching, Ninja Logic has increased monthly revenue by more than 40%.
• Streamlined Competition Management: League data—like athlete IDs—is now collected and exported in minutes instead of hours.
• Fewer Client Errors: Family account workflows and age-gated tools reduced booking mistakes and client confusion.
• Mobility and Time Savings: Julie and Keith can manage operations from anywhere using the app.

“I book birthday parties while driving. I pull off, use the app, and people don’t even know I’m not at the gym.” – Keith Gelsinger

Beyond revenue growth and convenience, Julie and Keith have also noticed improvements in how their staff operate. Their team is confident and capable when it comes to using the software and managing their day-to-day work. Teen instructors and full-time staff use the app to clock in, manage schedules, and serve clients with ease.

Favorite Features

In Their Words

“What I love about WellnessLiving is their willingness to work with us to help our business grow.”
– Keith Gelsinger, Co-owner

“I was the skeptic when we switched. But now, I turn down every sales call from other platforms. I tell them: we’re happy with who we have—don’t bother.”
– Keith Gelsinger

“Now I don’t have to work as hard. We helped a side of our business we didn’t even know we needed help with.”
– Julie Gelsinger

Where They’re Headed: Building Community, One Obstacle at a Time

For Julie and Keith, Ninja Logic is more than a business—it’s part of their family’s story. Their daughter, now nearly 13, competes in ninja competitions and has friends around the world through the sport. Watching her grow stronger and more confident has been one of the most rewarding parts of the journey.

“I love seeing our daughter solve problems, be athletic, have friends all over the world, and be part of a community that supports her—even in failure.” – Julie Gelsinger

What’s next? They’re keeping it flexible. Maybe their daughter will take over someday. Maybe they’ll bring in a manager while they travel. Or maybe they’ll just keep doing what works.

Julie is still teaching full-time as an art teacher. Keith is, in his words, “the busiest retired person you’ll ever meet.” But neither of them minds.

“We have no intention of selling or stepping away. We love what this has become—for our family, and for the community.” – Julie Gelsinger

They’re not chasing scale. They’re investing in people, values, and a business that fits their life.

Success Looks Different for Every Business

Whether you’re managing a multi-location brand or a community-focused gym, WellnessLiving’s fitness studio software is built to support your goals.

Success isn’t just about growth. It’s about building ease, strengthening relationships, and staying connected to what matters most.

Ready to grow your business your way?

👉 Book your free demo today and see how WellnessLiving can support your mission—whether that means scaling up or simply making space for what you love.