Customer Spotlight: Glow Gals
Last Updated on 2 February, 2026
A feel-good glow studio creating a seamless, modern booking experience for every appointment, from spray tans to piercings.
1. Introducing the Business
Glow Gals, led by owner Anna Hollowell, is a Wichita-based beauty studio (with mobile options too) best known for one thing: a confident, sun-kissed glow. As Anna shared, “probably, like, 80% of my business is spray tan,” with clients booking in-studio appointments as well as mobile sessions. Glow Gals also offers permanent jewelry and ear piercing, plus pop-up events where services are more walk-up than pre-booked.
With a growing client list (Anna estimated 1,400-ish people in her database), the business has built a loyal community that loves perks, repeat visits, and easy online scheduling.
2. Why They Chose WellnessLiving
Anna came to WellnessLiving from Square, looking for the flexibility Square couldn’t provide for her business model. The biggest example was waivers. As she put it: “Wellness Living does what I want, what I wish Square would do.” With Square, Anna felt limited to sending just one waiver across appointments, which created a confusing client experience. “I don’t want my ear-piercing clients to get a spray tan waiver, right? That doesn’t make sense.”
Timing (and cost) also mattered. Anna’s goal was to switch quickly, sharing: “Ideally, I want to have it done and be switched over by February 1st, because on the 1st is when I get charged with Square again.”
3. What They’re Building
With WellnessLiving, Anna is focused on creating a streamlined client journey that protects her time and supports growth:
Clients will continue booking appointments online, with cards on file required at booking to support her cancellation policy and reduce no-shows. She also plans to automate service-specific forms and waivers, including a spray tan waiver only on a client’s first visit, while having ear piercing waivers completed every time.
Glow Gals is also bringing over what matters most from Square, without overcomplicating the transition. Anna wasn’t worried about historical data, but she did want loyalty to stay intact: “I’ve always said that my points never expire.” Her rewards program includes earning 1 point per $10 spent, plus manual referral bonuses (like 15 points for a referral) that clients can redeem for perks such as $5 off, 25% off, or a free spray tan at 45 points. During onboarding, the team discussed migrating loyalty participation (about 441 enrolled clients) as smoothly as possible.
On the revenue side, Anna is setting up both packages (a simple 3-pack) and a recurring membership that’s designed around perks, not usage limits. Members pay $25/month to unlock “50% off all spray tans, 25% off retail,” plus a birthday tan handled manually, just the way her customers already expect.
4. What Success Looks Like
Over the next few weeks, success for Anna looks like a clean, confident cutover from Square with minimal friction for clients and a system that finally matches how Glow Gals actually operates. Her dream timeline is clear: get everything live in January so she can avoid another Square billing cycle, aiming for a January 26 launch date to give herself a buffer before February 1.
If everything goes perfectly, Glow Gals will have a single, polished system powering appointments, payments, memberships, and loyalty, with the right waiver automatically tied to the right service. The result is a smoother client experience, fewer manual workarounds, and more time for Anna to focus on what she does best: helping clients leave Glow Gals feeling confident and glowing.
