Altura Golf Lab: A Family’s Vision for High-Tech Golf Fuels 237% Growth
Last Updated on 11 September, 2025
From Family Fairways to a Modern Golf Lab
Golf runs deep in the Griffing family. For decades, they’ve owned and operated golf courses across Indiana, from Sycamore Golf Club to the historic Donald Ross Golf Club in Fort Wayne. But for owner and PGA pro Quinn Griffing, the real calling wasn’t just running courses—it was helping players grow their game and unlock their potential.
That passion led to Altura Golf Lab, a first-of-its-kind training facility in Northeast Indiana that merges state-of-the-art technology with personalized one-on-one coaching. Inside the lab, golfers of all ages and skill levels can work with expert coaches using TrackMan radar, V1 Sports video analysis, and RoboGolfPro guided swing technology—tools once reserved for elite players.
“We bring coaches and students together in a space where they can grow. Whether you’re just starting out or wanting to turn pro, we’ve got the tech here in the lab to really help you develop.”
— Savana Griffing, Director of Operations
Overview: Altura Golf Lab
Business Type: High-performance indoor golf training facility
Headquarters: Fort Wayne, IN
Founded: 2018
Community served: Golfers of all ages and abilities in Northeast Indiana, from beginners and junior golfers to competitive players seeking data-driven improvement and personalized coaching
Services Offered:
- One-on-one swing instruction using Trackman, Robo Golf Pro, BodiTrak, K‑Motion, Quintic Ball Roll, and V1 Sports systems
- Adult and junior coaching programs tailored to individual goals
- TPI-certified golf fitness, nutrition coaching, and performance training
- Simulator play, event bookings, and occasional corporate/team experiences
A Global Perspective Fuels Local Innovation
While Quinn was building the business in Indiana, his daughter Savana Griffing was living in South Korea—immersed in a culture where indoor golf is booming. There, she witnessed the efficiency and innovation of tech-driven golf training firsthand.
“Golf is such a huge, exciting field in South Korea… and specifically indoor golfing. It’s a very technical and tech‑forward culture. When I returned home, I saw what was missing.”— Savana
Savana brought those insights back to Altura as Director of Operations, helping the team transition from a traditional golf course model to a modern indoor training lab—where technology and personalized coaching work hand-in-hand.
Building a Player-Centered Experience
Altura’s model centers on meeting players where they are and building individualized improvement paths. Every new student begins with a free 30‑minute evaluation, where coaches assess swings, tour the facility, and recommend next steps.
This personal touch extends beyond lessons:
- Open practice sessions allow players to train independently on TrackMan bays—with coaches nearby for quick tips.
- Custom club fittings leverage partnerships with major brands like Titleist, Ping, and TaylorMade, giving players equipment dialed to their game.
- Outdoor lessons—a lesson learned from COVID—now complement the indoor program, providing real-world course experience.
These offerings weren’t just additions—they were pivotal to Altura’s growth, turning first-time visitors into long-term members and fueling both lesson and equipment revenue.
Modernizing Operations for Growth
When Savana joined Altura, scheduling and client management were still manual—tracked in an Apple calendar and prone to double bookings and confusion. Budget constraints initially led them to use ZenPlanner, but the system couldn’t keep up with Altura’s evolving needs.
“We had to do too many workarounds,” Savana explained. “We used to have a lot of double booking.”
Switching to WellnessLiving became a turning point:
- Asset-based booking tied each lesson to a specific practice bay, eliminating double bookings.
- Integrated POS unified scheduling and payments, removing the need to reconcile two systems.
- The Branded mobile app gave clients an easy way to book and manage lessons.
- Reporting tools helped track free evaluations, coach workloads, and revenue.
“Linking each practice bay to an appointment was crucial for getting this facility to almost run itself… I worked with the WellnessLiving community forum a lot, and we were really able to build something that was not only helpful for our company, but for WellnessLiving’s community as a whole.”— Savana
WellnessLiving’s collaborative approach—working closely with customers to build features that solve real problems—has enabled Altura to innovate and expand with confidence. For a tech-forward company, it’s about more than just software — WellnessLiving is a partner in scaling their vision.
“What I love about WellnessLiving is the constant communication. The app has also been amazing, and the reporting—fantastic. WellnessLiving has been a godsend to us.”— Savana
Lessons for Other Business Owners
Altura’s journey offers insights for other fitness and sports entrepreneurs:
1. Learn from other markets
Savana’s experience in South Korea sparked Altura’s tech-forward approach to indoor golf—proof that looking beyond your local industry can lead to breakthrough ideas.
2. Technology is a tool, not a gimmick
TrackMan, RoboGolfPro, and V1 Sports aren’t just impressive—they help players feel and understand their swing in ways traditional coaching can’t.
3. Personalization drives loyalty
Free evaluations build trust and demonstrate value before asking for commitment.
4. Simplify the client experience
Altura’s branded app replaced phone calls and confusion, making booking effortless and setting the tone for professionalism.
5. Empower your team
Coaches manage their own schedules and availability, fostering independence and buy-in without micromanagement.
Looking Ahead: Expanding the Vision
With their first lab thriving, Altura is exploring bringing their high-tech, high-touch approach to communities beyond Indiana––proof that when family legacy meets innovation, a niche idea can grow beyond its original borders.
“We’re building more than a training lab. We’re creating a place where golfers can grow—and feel supported every step of the way.”— Savana
As Altura looks to expand, the Griffing family knows that WellnessLiving will grow right alongside their business, supporting them with the latest tech advancements to scale and succeed.
Ready to Grow your Golf Business?
Whether you’re coaching private lessons, managing bay rentals, selling gear, or expanding into new markets, the right software can transform how you operate.
WellnessLiving helped Altura Golf Lab eliminate double bookings, simplify scheduling, and support 237% growth—all while keeping their high‑tech, high‑touch experience at the forefront.
If you’re looking for a partner that understands how your business really works, we’d love to hear from you.
