Carolinas Biofeedback Clinic: Personalized Brain Training That Changes Lives

Last Updated on 6 October, 2025

Ask Melanie Berry about her work, and passion fills every word. “Our mission is to elevate the human condition,” she explains. “By that I mean leaving people better than we found them—essentially themselves, only better.”

For nearly 18 years, Melanie has been at the forefront of brain optimization, blending science and care to help clients unlock their own healing potential. From children struggling with attention and impulse control to adults recovering from trauma, athletes seeking a competitive edge, and older adults looking to preserve memory and focus, Carolinas Biofeedback Clinic (CBFC) has become a trusted authority, and a source of hope, for families across the Charlotte region.

Business Snapshot

Business: Carolinas Biofeedback Clinic
Location: Charlotte, NC (three locations)
Founded: 2007
Community Served: Children, teens, adults, athletes, and older adults seeking brain optimization, trauma recovery, stress resilience, and peak performance
Services Offered: Neurofeedback, biofeedback, neuromodulation, neurodevelopmental movement, red-light therapy, Advanced Brain Mapping (qEEG), and more

From a Home Office to Three Thriving Clinics

Melanie’s vision for Carolinas Biofeedback Clinic was shaped by the time she spent volunteering in the VA hospital’s chronic pain unit. There, she witnessed the heavy toll of chronic pain and trauma on veterans, and the extraordinary potential of biofeedback to restore quality of life. “It was extremely rewarding,” she recalls. “Those stories—and seeing the impact—motivated me to keep learning and evolving.”

In 2013, after pursuing postgraduate training in psychophysiology, Melanie opened her first commercial practice. Demand grew quickly, and what began in a small home office blossomed into a network of three clinics with a team of ten, including five master’s-level clinicians.

But even as the clinic scaled to more than 7,500 client sessions annually, Melanie held fast to her commitment to personalized care. “We have a core value of one-size-fits-one,” she says. “Every client’s journey is individualized.”

Hope in Every Brain Map

For many clients, the journey at CBFC begins with an Advanced Brain Map (qEEG), produced using specialized equipment available in only about a dozen clinics worldwide. The results are often life-changing. This technology allows clinicians to peer inside the brain’s ‘black box,’ revealing in fine detail how 55 distinct functional areas are wired and working together.

“It’s amazing to watch their faces when they see the brain map and realize—‘Oh my gosh, you can see that in my brain, I’m not crazy!’ And, ‘Oh, that’s what’s going on with my child. No wonder nothing we’ve tried has been effective.’ That validation is everything.” – Melanie Berry, Owner

From there, the team designs a customized program that may combine neurofeedback, biofeedback, neuromodulation, or neurodevelopmental movement. “We may use one method, two methods, or layer several together,” Melanie explains. “By stacking techniques, we can give the brain multiple pathways to rewire itself and create lasting change.”

The goal of layering is to create multiple entry points for the brain to reorganize itself. Instead of a single “zap and hope” approach, CBFC combines methods that support both the higher thinking centers and the foundational brain structures—ensuring changes are both profound and lasting.

An adolescent client who could barely last an hour in school before melting down, within months, calmly attends full school days. Adults struggling with anxiety or depression who couldn’t tolerate medications, find lasting relief through CBFC’s natural, noninvasive therapies. Older adults, once worried about memory decline and restless nights, now enjoy sharper focus and more restorative sleep. “The love language we’re really speaking is hope,” Melanie says. “And when the brain changes itself, the results last.”

Turning Compassion into Systems

“We wanted to keep the personal, one-on-one care our clinic is known for, but we needed technology to take the friction out of the process.” – Melanie Berry, Owner

As demand surged, so did operational complexity. Families booked together, rental equipment had to be tracked, and cancellations left staff scrambling. “You can’t deliver services well if you don’t have a back engine that supports the processes,” Melanie explains. “Client experience is our pinnacle motivator.”

For more than a decade, the clinic used Mindbody, but the system couldn’t keep pace. “It just wasn’t sustainable,” Melanie recalls. Booking was clunky, families needed multiple logins, and the team wasted time chasing down openings.

By 2023, it was clear CBFC needed more than just software, they needed a partner. That’s when they made the leap to WellnessLiving and the systems finally caught up with the clinic’s heart-led mission. The difference was immediate:

• Multi-Session Booking – Clients can add several appointments at once and quickly find open spots on the calendar, allowing families to set up ongoing therapy schedules in just a few clicks.
• Family & Multi-Person Booking – Parents can schedule sessions for children, themselves, and even aging parents all from a single login, with seamless switching between profiles.
• Automated Waitlists – Families juggling busy schedules can waitlist for a specific time slot. When a cancellation occurs, the system fills the opening automatically, eliminating the old scramble.
• Rental Equipment Management – CBFC sends specialized equipment home with some clients, and WellnessLiving automates the issuing, tracking, and recurring auto-payments, keeping everything smooth for staff and families.
• Branded Client App – “We love, love, love the branded app,” Melanie says. “It allows for two-way messaging which gets used heavily, and the clients are really pleased with it. The best indicator is that I see thank-you messages come in over and over. That tells me this is working really, really well.”
• Team Collaboration & Admin Tools – Clinicians share profile notes and SOAP notes to ensure continuity of care, while custom schedule views and integrated payroll keep operations running seamlessly.

For Melanie, the real success is not just the features, but what they make possible. “We really want every client to feel like they’re the only client. With WellnessLiving, things are streamlined and simplistic, and that’s been powerful.”

And perhaps most importantly, CBFC has found the kind of collaborative partner Melanie urges all entrepreneurs to seek out. “We have so appreciated the openness of WellnessLiving to our ideas and suggestions. The fact that we have a dedicated support person overseeing the process—that’s huge. Probably worth the transition in and of itself.”

Advice for Fellow Entrepreneurs

After nearly two decades in business, Melanie has learned that growth depends on both persistence and smart choices. “One of the overarching guidelines for entrepreneurs is to work on the business, not in the business,” she says. “Automate what you can, and then bring a human touch to the business in terms of leadership, guidance, and meeting clients one-on-one.”

That selectivity extends to the partners she chooses:

“Choose software companies and automation teams very, very carefully,” Melanie advises. “Look for those who are committed to partnering and collaborating and continual improvement, versus taking an automation that you are pigeonholing or pretzeling your business to fit them.”

For Melanie, WellnessLiving has been that kind of partner. Rather than forcing her practice into a one-size-fits-all mold, WellnessLiving has worked with her team to refine processes and build solutions that match the way they work. For other business owners, she says, finding that kind of collaborative partner is key to sustaining growth.

Looking Ahead

For Melanie, the future of Carolinas Biofeedback Clinic is about continuing to expand access to life-changing brain optimization therapies. With a strong team, cutting-edge tools, and the right systems in place, she’s confident the clinic can continue to live its mission: “Our brains are wonderfully complex and self-healing. With the right tools, they can adapt and thrive—and so can the people we serve.”

Ready to Grow Your Wellness Business?

Changing lives takes heart, vision, and energy. WellnessLiving is here to shoulder the everyday tasks, so you have more to give to the people who need you most.

👉 Book a demo today and see how WellnessLiving can transform your business.